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ELKHART, Ind. – Heartland RV announced the promotion of Kyle Miller to the role of National Sales Director for Heartland RV, Cruiser RV and DRV Luxury Suites.

For nearly two decades, Miller has served all three brands, demonstrating an unwavering commitment to building relationships with dealers and delivering exceptional customer experiences.

He first joined DRV in 2006 as a trainee, where he quickly demonstrated an aptitude for sales and dealer relations. In 2008, he moved up to Regional Sales Representative, and in 2012, he rose to General Sales Manager. By 2016, he’d climbed to Director of Sales across both Cruiser RV and DRV. Now, as National Sales Director, he plans to prioritize transparency, consistency, and dealer satisfaction across all elements of the business to help the OEM’s brands continue to grow and evolve.

“My goal is to provide our dealers with positive experiences, help support our sales staff, and maintain the momentum we’ve gained at this year’s Open House,” said Miller. “We have a strong sales team in place, and I look forward to supporting their vision as we approach 2025 and the show season.”

As a veteran of the RV industry and a devotee to Heartland companies, Miller has a deep understanding of what each Heartland brand stands for and how to serve the needs of different dealers and audiences. “We had great dealer feedback from Open House this year,” he said. “I’m excited to connect with our network of dealers, ensure the best service possible, and support our internal teams as we continue to debut exciting new RVs across our family of companies.”

“Kyle’s 18 years of dedication to Heartland, Cruiser RV, and DRV have been defined by his ability to build strong relationships and deliver exceptional experiences for our dealers,” said Kyle Kwasny, president of Heartland RV, Cruiser RV and DRV. “As a company, we prioritize listening to feedback from our dealers and customers to continuously improve our products. Kyle has consistently embraced this approach, using it to drive his passion for excellence. We’re excited to see him step into the role of National Sales Director, and we are confident that our sales team is in great hands under his leadership.”

To learn more about HEARTLAND products, visit HeartlandRVs.com and join the conversation on Facebook, Instagram, and YouTube.

The post Miller to Lead National Sales for Heartland, Cruiser, DRV first appeared on RVBusiness - Breaking RV Industry News.

BIRMINGHAM, Ala. – Storyteller Overland, the adventure vehicle manufacturer that has become synonymous with pioneering innovation and excellence in the overland industry, has officially launched its full 2025 MODE product range – to unleash every MODE of adventure with upgrades to its Beast MODE, Dark MODE and Classic MODE line-up.

Storyteller has declared 2025 “The Year of the Beast,” and as such is elevating every aspect of performance, style and turn-key adventure readiness for their best-selling, Class B RV flagship, Beast MODE. This pioneering adventure van has everything you need to go further, stay longer and enjoy the journey more than ever before.

The new 2025 Beast MODE delivers elevated performance and handling alongside a stunning interior refresh. On the exterior, Storyteller unleashes the Beast by introducing its all new EVICTUS Advanced Suspension — providing drivers the best control and increased traction available to the overland market. In addition to the new EVICTUS Suspension, the 2025 Beast features all-new EVICTUS Advantage flow forged wheels from Flarespace and new BFGoodrich KO3 tires. The 2025 Beast MODE will also come stock with nVader Brush Guard and ladder from Flarespace and KC HiLites with custom light covers.

The interior of the new 2025 Beast MODE brings to life what Storyteller is calling the “2025 Glow Up” — featuring a suite of refreshed interior accents and build materials. Diffused dimmable LED lights above upper cabinetry coupled with lighter, more modern finishes throughout elevate the overlanding experience to create a welcoming interior atmosphere when it’s time to escape the elements. This interior “Glow Up” will also be featured on the 2025 Dark and Classic MODEs, in addition to new, modern exterior graphics and 3D “MODE” emblems.

See-thru price and colorway breakdown:

• Beast MODE: Arctic White, Pebble Grey, Blue Grey and Stone Grey
  • OG $238,586
  • XO $245,737
• Dark MODE: Black, Selenite and Tenoriteo
  • OG $205,734
  • XO $213,573
• Classic MODE: Arctic White, Pebble Grey and Blue Grey
  • OG $187,321
  • XO $195,787

“We continuously obsess over improving our designs and technology to create the best possible customer experience,” said Lee Conn, CEO of Storyteller’s Motorized Division. “We travel in these vans as much as possible and take every opportunity to listen to our amazing community of Storytellers out there on the open road, then take all of those learnings back to our design and engineering teams to incorporate into future designs. By continuing to push the limits and expand the boundaries on the performance capabilities of our MODES across all categories, we hope to attract entirely new audiences to a more adventurous way of life in the growing Storyteller community.”

For more information visit storytelleroverland.com to embrace the “Year of The Beast” and opt into your own MODE of adventure at a dealer near you. . Storyteller also provides options for the curious adventurer to try before buying through its curated peer-to-peer camper van rental platform GoCamp.

About Storyteller

Storyteller Overland is widely regarded as the world’s most fully encompassing and highest quality overland vehicle manufacturer. Launched in 2018 by its Founder Jeffrey Hunter and a dedicated group of automotive and outdoor enthusiasts, the mission of Storyteller has always been to inspire and equip its growing community of adventurers with the proper gear, resources and mindset to “live free, explore endlessly and tell better stories.” Storyteller centers itself around its vision that the overlanding community is a diverse, kind and inclusive group of rugged individualists drawn together by a shared belief that life’s greatest luxury is saying “yes” to the next epic adventure. Based in Birmingham, Alabama, Storyteller provides consumers around the world with the luxury of saying “yes” with a high quality brand you can afford built by a team of industry veterans you can trust. Find Storyteller’s complete array of products and experiences at Storytelleroverland.com or visit the brand on social @storytelleroverland

The post Storyteller Overland Unveils 2025 MODE Product Lineup first appeared on RVBusiness - Breaking RV Industry News.

Black Book, which publishes a family of vehicle appraisal guides, has released the Black Book RV market commentary for December.

“The average values for motorhomes and towables sold at auction were mixed last month, with towables increasing slightly and motorhomes dropping quite a bit,” reported Eric Lawrence, Black Book principal analyst – specialty markets. ‘Much of that decline can be attributed to the mix of units running through the lanes (there were significantly fewer high-end Class A models), but the prices were still some of the lowest we have seen for the past several years.”

“Taking a closer look at the markets, we see that the average selling price for Motorhomes was $54,243, which is down $11,730 (17.8%) from the previous month.  Towables came in at $19,062, up $326 (1.7%) from last month.  One year ago the average motorhome sold for $63,812 and the average towable brought $18,941,” Lawrence said.

Auction volume was down: motorhomes declined 4.3% while towables dropped 1.5%.

The average age of motorhomes was eight years old (2016) and towables was four (2020).

The post Black Book: RV Values Mixed As Weather Turns Colder first appeared on RVBusiness - Breaking RV Industry News.

MIDDLEBURY Ind. – Grand Design RV, a leading manufacturer of premium towable and motorized RVs, today announced the addition of a class Super C motorhome to its Lineage product line. The new addition, Series F, scheduled to debut at the 2025 Tampa RV Super Show in January 2025, represents the next phase in the company’s expansion of its motorized lineup. The launch comes as strong market response to the Lineage brand confirms the demand for Grand Design’s innovative approach to motorized RVs.

“When we launched Lineage, we weren’t just introducing a single product line – we were laying the foundation for a complete motorized portfolio,” said Tommy Hall, motorized general manager at Grand Design RV. “The Series F represents the next chapter in our story and illustrates our customer-centered approach to design. Grand Design has long led the way in RV innovation and the market’s response to the Lineage Series M only reinforces our conviction that the timing is right for a new product to move the industry forward. “

The new Series F will be manufactured alongside the Series M in the company’s cutting-edge motorized facility. “Our investment in this plant was deliberate and forward-thinking,” Hall added. “We built this facility knowing it would be home to multiple products, each setting new standards in their respective categories.”

The Series F will make its official debut at the Florida RV Super Show in Tampa, January 15-19, 2025, where visitors will have the first opportunity to experience Grand Design’s latest innovation in motorized RVs.

“Series F represents a complete reimagining of what a Super C can be,” said Mike Hums, Product Manager. “Every detail of this coach was engineered with purpose and precision. We’ve challenged conventional thinking at every turn, building something that will deliver unparalleled benefits to our owners. I know attendees of the show in Tampa will love what the team has developed, and we look forward to getting the product on dealer lots in the Spring.”

Follow Grand Design RV’s journey to Tampa on social media for exclusive Series F previews and announcements in the months ahead.

For more information about the full range of Grand Design RV models, visit www.GrandDesignRV.com.

The post Grand Design RV Extends New Lineage Line with Super C first appeared on RVBusiness - Breaking RV Industry News.

Patrick Industries has had a quite a week during its trip to New York City. Starting with a “takeover” of Times Square, followed by CEO Andy Nemeth ringing the Nasdaq opening bell to start Tuesday’s trading session, to a successful Investor Day presentation, the Elkhart, Ind.-based mega supplier is finishing 2024 in grand style.

While in New York, Patrick CEO Andy Nemeth also appeared on several national media outlets to discuss our markets and business including Varney & Co. (Fox Business) Tuesday (click here to see the video) and Yahoo Finance Live (see video above) on Wednesday.

“For the first time in Patrick’s 65 year history, we had the honor of ringing the opening bell at Nasdaq on Tuesday,” said Patrick Industries President Jeff Rodino. “It was a great way to celebrate the incredible accomplishments of our entire team across all of Patrick’s 85-plus brands. It was also amazing to see our products proudly displayed in Times Square, a tribute the hard work that goes into everything we manufacture day in and day out.”

“It was incredible to see how far Patrick Industries has come as a leader in component solutions for the RV, marine, powersports and housing markets,” added Vice President of Marketing Anna Parker. “The event not only highlighted the strength of our business strategy and the depth of our team’s expertise, but it also underscored the enthusiasm and commitment of our partners and investors to Patrick’s growth story.”

The “Times Square Takeover” featured a luxury sport pontoon on a custom trailer, a Patrick-branded toy hauler RV, and an upfitted UTV with a speaker roof on display in Times Square, right outside the Nasdaq Marketsite.

Later that same morning, Patrick team members rang the bell at Nasdaq, officially starting trading for the day. Following the bell ringing members of Patrick’s senior management team hosted an Investor Day presentation at the Nasdaq Marketsite. Over 70 analysts and investors attended to hear about the Company’s strategic initiatives, growth opportunities and long-term financial framework.

The webcast and presentation materials are available on the company’s website, www.patrickind.com, under “For Investors.”

Key points from the company’s investor presentation were:

• Tenfold Revenue Growth Over a Decade: Patrick’s revenue has grown from $278 million in 2010 to $3.7 billion in 2024 TTM, a remarkable 21% compound annual growth rate (CAGR).
• Strategic Diversification Success: The company has successfully diversified into four key markets—RV, Marine, Powersports, and Housing—shifting its revenue mix and significantly expanding its presence in these segments.
• Acquisition-Led Expansion: Since 2010, Patrick has completed acquisitions representing $2.8 billion in revenue, solidifying its position as the acquirer of choice in the Outdoor Enthusiast and Housing markets.
• Aftermarket Growth Potential: The RecPro platform is poised for substantial growth, with expectations to double its revenues within 3-5 years.
• Strong Market Positioning: Patrick is well-positioned near its customers with a geographically aligned operational model and strong customer relationships, driving organic growth opportunities.
• Focus on Innovation: The Advanced Product Group and proprietary solutions, like composite materials for RV and marine markets, are fueling growth and market differentiation.
• Enhanced Financial Resilience: With robust free cash flow generation and an improved capital structure, Patrick has the liquidity and flexibility to pursue further strategic acquisitions and innovation.
• Total Addressable Market (TAM) Expansion: Patrick’s TAM is significantly larger than current revenue, with opportunities for growth across all segments, including a 4x increase in Marine TAM and doubling in Housing TAM.
• Performance Highlights: Patrick’s gross and operating margins have steadily increased, reflecting strong operational execution and strategic market positioning.
• Empowering Enthusiasts Brand Strategy: Transitioning from a behind-the-scenes supplier to an empowering leader, Patrick is leveraging its network effect to elevate its brands and the Outdoor Enthusiast lifestyle.

The post Patrick Industries Enjoys Successful Investor Trip to NYC first appeared on RVBusiness - Breaking RV Industry News.

FAIRFAX, Va. – The Winter 2024 edition of RV RoadSigns, the quarterly forecast prepared by ITR Economics for the RV Industry Association, maintains the projection for RV wholesale shipments to climb slightly this year to 324,100 units and then rise to the mid-300,000 unit range in 2025.

“Wholesale shipments are edging up slightly over last year’s total in the face of stubborn interest rates and stretched consumer finances,” said RV Industry Association President and CEO Craig Kirby. “The market is poised for additional growth next year with dealer inventories at healthy levels, continued strong consumer interest in RV ownership, and interest rates that are expected to ease.”

The forecast projects 2024 RV shipments to range between 311,600 to 336,600 units with a median of 324,100 units with the range rising to 329,900 to 362,300 units with a median of 346,100 units in 2025.

RV Industry Association members can view the Winter 2024 issue of RV RoadSigns here.

Members are invited to attend a webinar with ITR Economics for an in-depth explanation of the new forecast Monday, Dec. 9 at 2 p.m. Eastern.

Members can register for the webinar here.

The post RVIA Projects Conservative Gains for 2024 & 2025 first appeared on RVBusiness - Breaking RV Industry News.

RVing in New England,” the weekly Facebook Live show hosted by the New England RV Dealers Association (NERVDA), this week focuses on the wonderful women you get to meet at many NERVDA dealers as you interact with them when buying an RV and the various services and support after the sale. Join the informal discussion about their career path that brought them into this great industry. It will be fun hour getting to know them better and appreciating the role they play in meeting customer expectations for a great RV experience.

• Michelle Andro, Hemlock Hill RV
• Lexi Roberts, Long View RV
• Olivia Mekkelsen, Mekkelsen RV
• Sheri Fuller, Fuller RV Rentals
• Jill Slater, Major’s RV Service Center

Co-hosted by Bob Zagami and John DiPietro, tonight’s show airs at 7 p.m. ET.

The post ‘RVing in New England’ Touts Women at NERVDA Dealers first appeared on RVBusiness - Breaking RV Industry News.

Patrick Industries, Inc. (Nasdaq: PATK), a leading component solutions provider for the Outdoor Enthusiast and Housing markets, visits the Nasdaq MarketSite in Times Square on Tuesday, Dec. 3. In honor of the occasion, Andy Nemeth, Chief Executive Officer, rings the Opening Bell.

Click here to watch the video on Nasdaq. (Skip to the 8:00 mark of the video.)

Click here to watch the video on Facebook.

The post Patrick Industries Execs Ring the Nasdaq Opening Bell first appeared on RVBusiness - Breaking RV Industry News.

The RVBusiness Featured Video is sponsored by CURT, a Lippert towing brand.

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ST. PETERSBURG, Fla. – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. 

When a dealer works with Rollick and Priority One, customers can shop on the dealer’s website using Rollick’s digital retailing tool and instantly get connected with Priority One to prequalify for financing. 

“Rollick helps capture more leads; Priority One helps convert those leads to buyers. It’s a synergy that works well for dealers and ultimately will lead to more closings,” said Nicole Armstrong, Vice President of Corporate Initiatives at Priority One. 

Priority One also offers partner integrations with Kenect, MOTOTV and DealerRock DMS to bolster customer conversion. 

For a limited time, Priority One dealers will receive $100 off a monthly Rollick subscription with no setup fees. To learn more about the Rollick-Priority One integration, visit p1fs.com/rollick or call (800) 419-1341. 

The post Priority One Financial Announces Rollick Partnership first appeared on RVBusiness - Breaking RV Industry News.