Travis Pryor

LAS VEGAS, Nev. – After two years of tepid economic returns, people can probably forgive RV dealers for looking for something brighter on the horizon.

But in talking with dealers gathering at Paris Las Vegas for the RV Dealers Convention/Expo, many of them are not only looking for a positive change, they’re downright expecting it.

“I think this thing is about to break loose and really get going by the end of the year,” Scott Krenek, president of Krenek RV Supercenter in Coloma, Mich., told RVBusiness between sessions of the Brown & Brown F&I School on Saturday.

With the term “Trump Bump” floating around the RVDA check-in desk and the board of delegates meeting Monday, some dealers already are talking about seeing a boost in consumer interest at their dealerships across the country just a week after the former president recaptured the office.

Debbie Brunoforte, regional vice president of Campers Inn RV and president of Little Dealer Little Prices, expressed some caution about the type of turnaround she expects, but she also couldn’t hide her enthusiasm about the RV industry making a comeback.

“We’re very excited about 2025 and I’m not the only one. Most of the people I talk to feel that way,” she said. “With the election, whatever way it was going to go, about half of the people weren’t going to be happy with the results. The other half have clarity – they know what’s coming in the next four years. Therefore they can feel confident to go ahead and make their purchase decisions.”

Brunoforte said consumers have been stuck on the sidelines with high inflation, high interest rates and high gas prices in addition to the uncertainty about the future that comes with any presidential election.

Now they are freed up to make those decisions they have been putting off.

“We felt that as soon as we got through with the election and the holidays that follow, we’ll get a better idea. But our feeling is we’ve already seen the bottom,” she said. “We are not expecting a V-curve. We’re not expecting 2025 to be a record year by any means. But we are so ready for that to happen. The RV business is cyclical. We have our ups and downs. But this down has been deeper and longer than most.”

Count Larry Troutt III of Topper’s RVs in Waller, Texas, among those who are ready for a rebound.

The incoming RVDA chairman of the board said he believes the market is already reacting to the election in a positive way.

And he said dealers are ready to react to meet a stronger economy.

“It went the way everybody wanted it to, but we were going to make do regardless,” he said of the election. “We’re going to get to do it a little quicker now because of the way it turned out. People say politics doesn’t affect anything very much, but it has a huge effect on the way we run our businesses. For Houston, they’re going to drill more and things should pick up.”

Mark Rispens, GM/Partner of D&D RV Center in Clancy, Mont., said staff at his store reported extremely heavy traffic on Monday. Rispens told RVBusiness there was little doubt in his mind that the people who came to the store were serious buyers and that the “Trump Bump” was real.

And as Brunoforte added, that boost can’t come soon enough.

“With so many people at a dealership paid on commission, this has been a long painful 2-1/2 years,” she said. “We’re ready for the turn. Instead of every month being a little bit down, having every month being a little bit up would be so encouraging. We have high expectations for that in 2025.”

The Convention/Expo fully opens today with a full slate of education workshops and Partners of Progress meetings and Vendor Training +Plus workshops.

The keynote speech begins at 2:30 p.m. followed by the opening of the vendor Expo at 3:30 p.m.

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LAS VEGAS, Nev. – When Brown & Brown held its first F&I school 10 years ago, 22 representatives from RV dealerships attended.

This year, as the event expanded to two and a half days ahead of the RVDA Convention/Expo, more than 200 were in attendance to learn about strategies, products and new ideas to enhance F&I profitability.

And judging by some of the questions and comments from those attending at the Horseshoe Casino, there was plenty to learn – especially as the economy looks poised to take off and many new products were being unveiled.

“On the first year, it was just straight F&I training,” said Shawn Moran, president of Brown & Brown’s RV F&I. “We worked on how to present it and some basic compliance. Somewhere around Year 2 we decided to involve a lender or two. What we learned right away was when the dealers came and they learned more inherently about the lenders and how to get the paper bought, the F&I department grew for the dealership.”

But more than just education, the F&I school has a lot to do with creating relationships and finding ways to protect the customers and keep shops busy.

Moran said an important part of what happens at the school is helping dealer representatives understand what paperwork the lenders need and don’t need.

“It has been a very prosperous relationship for the dealer, the lender, Brown & Brown on all sides of the fence because we educate them more and the dealer principals are happy because they are getting more of what they want,” he said. “Now Brown & Brown is seeing product sales coming out of it. The third part is protecting the customer. There are more options, more revenue for their shop.”

The relationship part comes after the classes when attendees and lenders network and get to know each other, making them more than just a voice on the other end of the phone line.

Moran said he can’t say monetarily how much those relationships are worth, but they help the industry grow and help the dealers prosper.

Still, education is the main point of the event.

Even long-time dealers or GMs in attendance are sure to learn from the presentations.

For the 2024 events, presenting partners included Alliant Credit Union, Aqua Financial, One Source Financial, Menu Metric, Source One, Merrick Bank, BMO, Medallion Bank, Camp Assist, M&T Bank, Marine One, U.S. Bank, Bank of America, Truist Bank, 50 State DMV and 700 Credit.

Plenty of variety and new offerings for dealers of all experience levels.

“In the past lenders were so rigid. If a loan didn’t fit in whole, then forget about it,” said Scott Krenek, president of Krenek RV Supercenter in Koloma, Mich. “Now lenders are more relaxed and that’s a regular trend for all of us. Half of the business is getting quality buyers. The other half is getting them financed. There is much more for dealers here than ever before. It’s an excellent resource. There’s a lot to be recommended.”

“Any time there’s a school or an even with information about different ways of doing things you can always take away some little thing to make your dealership work better,” said Nathan Baker, sales manager for Bankston Motorhomes in Huntsville, Ala. “It’s been full of great presentations and a lot of good answers.”

Even Moran, who works with the lenders on a regular basis said there is something new that he learns at every event.

“Do I expect the dealers to come here and learn something new? Oh yeah,” he said. “It’s crazy how many new announcements we heard yesterday. We see a lot of industry-firsts come out of here. It’s a great way to spread the news very quickly to a great audience and people who are going to use it.”

Moran said if he had one goal for dealers to take away from this year’s event, it would be for them to stop pitching products and find a more personal way to approach customers with F&I products.

“It’s hard to relate to an RVer until you’ve lived the lifestyle,” he said. “We work hard to immerse them into the lifestyle so when they turn to the customer they stop telling them about the things they offer and cover and instead they learn more about the experience and how the consumers will use the product and the excitement they have and how they define vacation. When we make presentations to them, we’re telling them how our products are going to support those adventures they want to have. That’s a much different avenue. It makes it an elevated experience within the dealership.”

The Brown & Brown F&I school wraps up at 1:15 p.m. today.

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COLORADO SPRINGS, Colo. – Wednesday was getaway day for those attending the Route 66 Rally at the Cheyenne Mountain Resort in Colorado Springs, but most of the dealers in attendance stayed for one last morning meeting where they were updated on network happenings and given one last challenge to rise above.

Those dealers were treated to an enthusiastic final session that included some details of a number of new programs the network is in the process of putting out to the membership.

Most of all, however, they were offered encouragement from the organization’s leadership.

As the industry nears the end of another year of uncertainty following the boom years of COVID, Route 66 RV Network dealers face the same questions and challenges as others. But they have the network to fall back on and help strengthen their businesses, officials stressed.

“We and our members need to continue to be mobile and agile as we make our way next year,” Co-Founder Steve Francis told the crowd that assembled for the morning meeting. He said the network and its members are able to do just that because they are independent. “The network is in a great position.”

Co-Founder Rob Merrill said members not only benefit from shared best practices and the programs offered through the Route 66 Network, but they also gain strength from the shared culture and values that are necessary to become a part of the network.

“We’ve never had more to offer than we do right now,” he said.

At the end of the meeting, the Larry Coker Commitment Award was presented to David and Amy Stroup of Coastal RV in Carrollton, Va.

The Larry Coker Award basically is Route 66’s dealer of the year award, but also is more of a lifetime achievement award given to those who exemplify the values of the network and support its goals.

According to Coastal’s website, the dealership is a family owned and operated business with the “Coastal Crew” members being an integral part of the daily operation.

The dealership stocks a selection of Forest River products as well as some other name plates.

Merrill praised the Coastal team – members of the network for about 12 years – for being examples of what the Route 66 Network tries to be when it’s at its best. He said the team treats is customers well and offers honest business practices that can be depended upon.

Next year’s Route 66 Rally will be held Oct. 13-15 again at the Cheyenne Mountain Resort.

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COLORADO SPRINGS, Colo. – There’s no hiding the fact that Route 66 RV Network dealers tend to be a strongly independent bunch.

But likewise, they know the power of teamwork and partnership as they try to compete with mega-dealers through the strength of shared risks and rewards with other dealers who have joined their ranks after being recommended to the board of directors.

That teamwork and overcoming challenges was a strong emphasis during Tuesday morning’s Opening Session of the 2024 Route 66 Rally at the Cheyenne Mountain Resort in Colorado Springs.

Co-founder Rob Merrill urged members not to dwell on challenges or be discouraged by obstacles that arise in their business paths. He said those who rise above become stronger through adversity.

“This is a great time to grow,” he said. “We don’t learn when we’re coasting downhill and everything is going our way. Challenges translate into opportunities.”

He also reminded members that they aren’t facing the challenges alone, thanks to the strength and value of the other network members who are on their side.

During the session he outlined a number of resources that can assist dealers, including new methods of improving fixed ops and warranty administration.

Other programs that can help dealers include a new F&I menu, digital marketing and an employee benefit plan that offers cost savings and can improve employee satisfaction through health care solutions.

But if any dealers needed some real-life encouragement in overcoming obstacles, that came during the keynote speech from Second Lt. Melissa Stockwell, who on April 15, 2004, became the first female member of the U.S. Army to lose a limb in combat.

“The lesson I began to learn that day was, ‘How do you handle an unforeseen tragedy,” she told the crowd.

Stockwell had been an ROTC student at the University of Colorado at Boulder when the attacks of Sept. 11, 2001, occurred. She said she knew her life would change when she graduated.

She was sent to active duty in Iraq commanding a small group and was riding in the back of a military vehicle with that group on patrol when an improvised explosive device went off as the vehicle entered an underpass.

She was the only one severely injured, but it wasn’t in her nature to give up on life because of the loss of her leg.

“I had choices,” she said. “I looked at myself and I thought, ‘Holy cow I’m lucky.”

During her time in recovery in the military hospital, she met people such as Tom Hanks and Ozzy and Sharon Osbourne. She also met presidents Barack Obama and George W. Bush.

She launched the next phase of her life, which she called Melissa Stockwell 2.0, with a prosthetic leg she calls Little Leg.

Since then, she has participated in numerous Paralympic games and, rather than mourning her loss, she celebrates the day of her injury with what she calls Happy Birthday Little Leg.

“I was able to tap into the potential I always had,” she said. “You just have to start by believing in yourself.

“By choosing to live, you wake up knowing the sun will come up,” she continued. “Rise up and come into the light.”

Down to Business

To finish the session, Merrill announced the winner of the Dave Francis Distinguished Partner Award.

Merrill said Route 66 leadership was hesitant to honor Ride Digital with the award because it is a part of the network. But the advisory board insisted, and in fact voted unanimously for Ride Digital.

Merrill said that, although initially hesitant, he was gratified that the members hold Ride Digital in such high regard, as it is a program that had been requested by dealers several years ago.

Also during the session, new members were recognized including Miller’s RV in Louisiana; Royal Coach RV Sales in California; A to Z RV Center in Florida; Zabukovich RV in Colorado; Bobby Combs RV Center with locations in Arizona, Idaho and Oregon, and County Line Campers in Mississippi.

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COLORADO SPRINGS, Colo. – Dealer members of North America’s largest RV dealer network returned to the mountains Monday as the Route 66 RV Network launched into its annual rally at the Cheyenne Mountain Resort in Colorado Springs.

Route 66 dealers are independently owned but enjoy certain benefits as part of the network.

The first day, as always, kicked off with a bit of fun and games with a golf tournament at the resort’s difficult course followed by a reception dinner. About 165 dealers and vendor partners attended the reception.

Network Co-Founder Rob Merrill said Tuesday and Wednesday will be all business, as he said he intends to encourage members to overcome challenges and do their best to make the most out of their strengths.

Tuesday will offer several opportunities to drive that message home with an opening session for dealers and partners.

Included will be a keynote speech from Melissa Stockwell. An Army first lieutenant, Stockwell was the first U.S. woman to lose a limb during combat in Iraq.

The afternoon session will be an open expo featuring displays from Route 66 partner vendors.

The rally concludes Wednesday morning with a Partner Wrap-up Meeting underscoring the network’s benefits as well as taking a look at the year ahead.

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LOVELAND, Colo. – Redarc has made some gains in the RV OEM space, but nothing compared to what seems to be happening among Overland manufacturers.

Just a quick glance at the battery packs in vehicles at this weekend’s Mountain West Overland Expo at The Ranch in Loveland, Colo., showed red battery sets in most of the spots you’d normally see a different color in an RV.

“It really just fits the RV space,” said Mike Kurtz, Redarc’s North American OEM sales leader. “The components are easy to fit and easy to install. Realistically, the best thing we can do is getting the product in front of the OEMs.”

For a while, that might not have been as easy as it sounds.

Redarc entered the U.S. market about six years ago after spending its founding years in Australia.

Getting in front of American manufacturers took some work in a marketplace where there already were a number of American power sources.

But Redarc came with a reputation of its own. You don’t just travel into the Australian outback unless you’re confident in your power source.

Those efforts by Kurtz have paid off as could be seen at the Overland Expo.

Redarc products can charge, charge and monitor and charge, monitor and control.

“And we can assist with design integrations,” Kurtz said.

He said Redarc products include inverters, AC chargers, DC chargers, solar chargers and an overall manager in the Alpha series.

He said the products appeal to do-it-yourselfers, but have made huge inroads into the OEM segment over the past year.

“We’re becoming very well known and envision expanding our base,” Kurtz said.

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LOVELAND, Colo. – The Second Overland Mountain West Expo this past weekend continued to show more of the odd – such as Jeeps and Subarus with popup campers on top – but there was quite a bit more of the practical vehicles meant to get people as far off the road as they want to go exploring.

There even was a trailer meant to go rock crawling behind a Jeep if somebody was daring enough to give that a try.

There were some familiar names like Winnebago and nuCamp at The Ranch Events Center, but there also were plenty of underdogs who may have been familiar to the Overland enthusiasts, but not so much to RV dealers.

With so many to choose from, RVBusiness decided to turn the spotlight on some of those underdogs and the possibly unexpected features they offer to their owners to help them get away.

In no particular order, here’s a glimpse at some offroad vehicles on display at the show on Friday.

Sasquatch Xpedition Camper

These tough little trailers that have more sleeping space than they have any right to are built in southwest Colorado, although a new facility is being built in northwest New Mexico to provide greater manufacturing capability. They are all aluminum except the axles, making for a lightweight towing at 1,900 pounds. Keeping with the lightweight theme, but with a nod toward the needs of somebody in the backcountry, Sasquatch has 36 gallons of freshwater capability. Power is not a concern, as a large solar panel on top of the popup rooftop tent provides energy as well as two portable solar panels located in the Squatch Box on the back of the trailer. The panels feed power into four Redarc Alpha 150 batteries as well as the Redarc inverter on board. Kass Kremer of Sasquatch said the company has a small dealer contingent, but is seeking to grow.

Timber Leaf

Made in Grand Junction, Colo., the Timber Leaf models are teardrops all the way, but with the standard popup tent on top of the trailers. The models on display – the Kestrel, Pika and Classic – are 15 feet tip to tail with the inside of the trailer made up mostly of a full-sized mattress. In the rear on the outside is a galley under a lid that opens to reveal plenty of storage and food prep space. Co-owner Tom Pesek said the company is more than 10 years old and Timberleaf Serial No. 1 is still on the road and was recently sold. The new owner brought it in for a few upgrades, but the base of the trailer is still in good condition.

Turtleback

Turtleback is the ideal name for the product. In essence it is a small storage trailer that can be equipped with most anything your imagination can come up with. Standard, the trailers, built in Gallatin, Tenn., come with the ubiquitous popup camper on top and a hot water filtration unit holding 21 gallons of fresh water. They also come with a single Redarc lithium battery with an option for a second and a 2000-watt Xantrex inverter. A Redarc solar panel is mounted on the tent. Design Engineer Jake Reveal said the company has a limited dealer base, but is hoping to grow it.

Overland Explorer Vehicles

Take a Ford F350 chassis and add a large box camper. Fill that camper with creature comfort features and you’ve got yourself Overland Explorer. Different models feature different sized camper shells, but on display was a compact camper with four actuators to lift a section of the top, creating a sleeping area that can easily be unzipped to provide ventilation and 360-degree views. The model has a queen bed, a full kitchen set that runs off of gas and three storage compartments underneath. Build in Red Deer, Alberta, Canada, it sleeps four with a poptop tent, has a 38-gallon freshwater capacity and 16-gallon gray water. Overland’s Arnold Baker said the company largely appeals to the off-road crowd. He said the company currently has nine dealers.

BRS Offroad

BRS has been manufacturing in the U.S. for three years after founder Ben Sutter moved the company from Australia to Hohenwald, Tenn. The new Sherpa Gen 3 is an aluminum teardrop, but the shape is somewhat different and eye-catching. It has a plate aluminum frame and independent suspension with an option to upgrade to a Terraform suspension. Power is supplied from a 12-vold, 20-amp-hour Battle Born battery system. A 270-degree awning provides plenty of shade. The inside of the trailer includes the large bed as well as an entertainment system that includes speakers inside and in the door. The 35-gallon water capacity provides more water than many offroad models. Dealer Josh Brown, who is the son of BRS’ owner showed the rear kitchen area, which includes a Dometic refrigerator, but provides pull-out drawers for a cooktop and storage areas for supplies.

Grounded

How far can you go to get away and how far would you be comfortable going if your vehicle was electrically powered? Grounded is making a name off its latest developments. CEO Sam Shapiro boasts that the Class B van officially can run 250 miles on a single charge. Some testers have achieved 300 miles in the Grounded van by traveling at slower speeds. Either way, solar panels on the roof charge while the vehicle is moving. That would not provide a significant amount of power, but a long-term stop using the panels would provide a charge. Currently Grounded is building the Zevo 400 and Zevo 600. Grounded is based in Detroit.

Trail Trailer

Trail Trailers are about as rugged and spartan as can be. The basic product is a small cargo trailer with plenty of places. While most choose to add a popup tent on top to provide a sleeping space, there are other options. Wade Pierson, engineering manager, said the independent suspension and 750-pound dry weight mean the vehicle could easily be towed behind a rock-climbing Jeep if the owner chose to do so. The solar batter power kid allows for lights to be installed on the trailer. It also includes electric brakes. Trail Trailers are built in Logan, Utah.

Storyteller Overland

Probably the best-known in RV circles of the offroad brands, Storyteller Overland had a trio of rugged vehicles on display under the GXV brand. The GXV Hilt and GXV Next have a mostly RV feel to them. Built on the Ram 5500 chassis, the pair have a go-anywhere, do-anything look to them. But it’s the GXV Epic – think the urban assault vehicle from “Stripes” – that probably got most of the attention. Checking in at 12-feet, 3-inches high on a Kenworth K370 chassis, the Epic has more of a can’t-be-stopped vibe. On the inside, it features a queen bed and large skylight. A front dinette that easily seats four converts into a full bed. A 15K BTU Truma Avanta Comfort A/C unit and Aqua-Hot hydronic heat system keep the temperature right for any season. On the power side, the Epic comes with an 18 kwh, 24-volt Mastervolt Power System, 4500-watt inverter, 1980 watts of solar power and an Onan QD 6000-watt diesel generator. Storyteller Overland is located in Birmingham, Ala.

The post Overland Expo Shows the Possibilities of Getting Way Away first appeared on RVBusiness - Breaking RV Industry News.

BOULDER, Colo. – When most people think of Winnebago, they envision Class A motorhomes moving down the road on a family vacation.

In an effort to break down barriers for some of its newer models, Winnebago has embarked on a tour of the country showing off its rugged off-road Class B models the Revel, Ekko and Solis Pocket.

And what better setting to show off the vans than have proven so popular with younger audiences than Boulder Reservoir, just outside of Boulder, Colo., home to a college campus and a metro area full of outdoors enthusiasts?

The timing Wednesday wasn’t coincidental. The Winnebago contingent will continue over the weekend as they take the vans to the Mountain West Overland Expo set for Friday through Sunday in Loveland, Colo.

The Solis Pocket is new to the market as of March of this year in terms of the in-cab configuration. Ekko is new enough to be getting something of a lifestyle makeover. Chris Vogtman, vice president of product for Winnebago, said Ekko is now a “chassis agnostic” profile with numerous features designed to carry over to be built on either a Mercedes Sprinter or a Dodge ProMaster chassis. Both Solis Pocket and Ekko take advantage of the resurging popularity of the pop-top camper.

The veteran of the bunch, the Revel, has a host of new features including a magnetic latch screen door at the entry and a power-lift bed in the rear.

Solis Pocket

This van comes in two floorplans. The one on display Wednesday includes sleeping for up to four with the poptop and a dinette that configures six different ways to allow comfortable sleeping in any configuration.

Vogtman said Winnebago previously outsourced the poptop, but has taken over production internally to give the company better ability to test durability, fabric and weather resistance.

“Within there, there are snow rods, so if you risk facing some snow overnight, you can prevent that from sagging with the snow rods,” he said.

Solis’ rear toilet features a cassette for dumping waste, but the entire toilet can be removed as well.

A propane tank in a compartment next to the toilet can be pivoted to an easier position for removal to refill. A pole attached to the rear door can be extended to hold a shower curtain allowing for privacy for an outdoor shower.

Solis Pocket is available on the Ram ProMaster chassis.

Ekko

Vogtman said the idea behind the multi-chassis platform is to be able to keep costs down and pass that on to the customer.

“It has been phenomenal for us,” he said. “We initially launched it on the Transit chassis and it’s still available, but is now on the Sprinter chassis as well.”

Believe it or not, space is the key to Ekko. It has two large storage boxes at mid coach and a pass-through storage in the back of the coach that would do somc Class Cs proud. The pass-through compartment has climate control ability. There is a vent in the back that is integrated into the chassis allowing for heating and cooling.

Ekko has 50 gallons of fresh water, which is the biggest limitation to long-duration boondocking. It contains a 16-kilowatt Lithionics package, so power is no longer a concern for overland trips.

The kitchen features a portable single-burner induction cooktop that can be unplugged and moved outside for convenient cooking.

Ekko’s rear bedroom has split twin beds with an insert that can convert them into a single larger bed. A pop-top makes for sleeping up to four.

Revel

The “old man” of the bunch still features enough rugged extras to make one think it would be a shame to stay on the road.

The Sprinter-platform model has the magnetic latch screen door and removable induction cooktop seen in the other models, but its rear power-lift bed not only provides ample sleeping space, but it also makes room below for storage and – at the suggestion of customers – it leaves room for someone to sit to perhaps put on a pair of waders.

But Revel is truly about getting away more than just going camping.

“The entire thing is built to not rattle,” Vogtman said. “That’s built to go offroad in rutted conditions. It’s all-wheel drive. It’s built to get into the backcountry. If you get into the backcountry or a washboarded dirt road, you don’t want to hear things rattle. We changed to these Posi-latches that turn and cinch the door tight.”

Moreover, Winnebago has sought areas where it could make Revel lighter so it could increase freshwater capacity. The company developed a new hexagon pattern floor that is super rigid and built to be lightweight. It also changed to aluminum cabinetry.

The results were a 40% increase over previous models.

Vogtman said Winnebago had evaluated other chassis for Revel such as the Ford Transit Trail, but is still waiting to see whether Ford can meet the customers’ expectations. Because, Vogtman said, Winnebago considers how campers get to where they’re going more important that what they eventually do.

“It’s about the journey,” he said. “It’s not about what you do when you get there, it’s about the fun of actually getting to that location.”

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A decade ago, RV entry steps sometimes felt more like a diving board than a solid base to climb into the vehicle. Then along came MORryde with the StepAbove product. StepAbove not only was solidly mounted to the entry, it also reached all the way to the ground, allowing a firm foundation without bounce or […]

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With an extensive background in the automotive industry creating highly engineered polymers for sealing solutions, Jaeger-Unitek in 2017 introduced a solution to the RV industry designed to eliminate water leaks in slideout rooms. Using the new technology, the traditional approach of a two-piece slideout seal can be consolidated into a single piece, reducing the possible […]

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