RV Business Winnebago President & CEO Michael Happe joins Rick Kessler and Sherm Goldenberg for a Capitol Talk conversation on the state of the RV industry and how his company is poised for long-term success.
The RVBusiness Capitol Talk is sponsored by Airxcel Inc.
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ELKHART, Ind. – THOR Industries Inc. (NYSE: THO) reinforced its position as an RV industry innovation leader by unveiling the world’s first hybrid Class A motorhome, the THOR Test Vehicle, according to a press release from the company.
The vehicle is built on an electric vehicle (EV) platform developed by EV manufacturer Harbinger. THOR and Harbinger collaborated to integrate a low-emissions gasoline range extender that can recharge the electric battery system, delivering an estimated 500 miles of range. RVs utilizing the hybrid platform will be commercially available in 2025 from the THOR family of companies and are expected to qualify as a Near-Zero Emission Vehicle (NZEV) under the Advanced Clean Truck legislation, adopted by the California Air Resources Board (CARB).
“Electrification will play a central role in the future of mobility, including RVing,” said THOR Industries President and CEO Bob Martin. “This first-of-its-kind hybrid platform and our ongoing collaboration with Harbinger are reinforcing THOR’s leadership in this segment and creating major points of product differentiation for our family of companies.”
THOR’s Test Vehicle is a demonstration hybrid RV constructed on a Harbinger platform, which was purpose-built for the unique range requirements of the RV industry, exclusively for THOR. This is the first electrified chassis explicitly designed to power Class A motorhomes and was designed to alleviate range anxiety and deliver the ultimate in travel freedom and sustainability, according to the release.
The hybrid chassis is powered by a 140-kWh battery pack, a low-emissions gasoline range extender that recharges the battery and solar rooftop. The platform’s 800-volt electrical architecture allows for rapid charging at DC Fast Charger locations, which facilitates more time on the road. The batteries can also be charged at traditional campsites, via the range extender, and solar power, whether on the road or off-grid camping.
The hybrid platform can also serve as a backup home power source and could one day allow owners to sell power stored in the vehicle back to the grid.
The Test Vehicle’s electric powertrain delivers excellent acceleration and torque, offering up to twice the torque of a diesel engine, for confident highway driving on mountain roads and through rough terrain.
The platform’s design innovations go beyond the powertrain. Harbinger’s chassis includes all major vehicle systems of an electric vehicle, including drivetrain, high voltage battery system, steering, brakes, and more. Its double-wishbone front suspension, steer-by-wire system, and class-leading Advanced Driver Assistance System (ADAS) features provide a safe, smooth ride and excellent handling, even in a large vehicle, the release stated.
“We founded Harbinger with a mission to modernize the medium-duty vehicle industry with our world-class electric chassis,” said Harbinger CEO and Co-Founder John Harris. “Our collaboration with THOR and their family of companies allows us to help advance the RV sector and lay the groundwork for products that will enhance the RVing experience.”
The THOR Test Vehicle is available for dealer test drives on THOR’s RV Experience Track at the Elkhart Dealer Open House, the largest dealer event in North America, starting today (Sept. 23) in Elkhart, Ind. RV dealers from across the continent will have the opportunity to experience the future of RVing and help guide the path to market for this exclusive product.
The THOR-Harbinger partnership and the world’s first hybrid Class A platform will truly allow RVers to Go Everywhere. Stay Anywhere, the release stated.
THOR Industries is the sole owner of operating companies which, combined, represent the world’s largest RV manufacturer. For more information on the Company and its products, please visit https://www.thorindustries.com/.
Harbinger is a commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to support the growing demand for medium-duty EVs. Leveraging a foundation of proprietary, in-house developed vehicle technologies designed specifically for commercial and specialty vehicles, Harbinger is bringing a first-of-its-kind EV platform to market, priced at parity to traditional gasoline and diesel vehicles. Harbinger: familiar form, revolutionary foundation.
To learn more about Harbinger, please visit www.harbingermotors.com.
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WASHINGTON, D.C. – The national average for a gallon of gas dipped a mere two cents since last week to $3.22. Gas prices had been falling by more than twice as much recently, but the arrival of Hurricane Francine to the Gulf Coast created some temporary issues for nearby oil production and refining. The national average cost for public EV charging, however, held steady, according to the American Automobile Association (AAA).
“Gasoline prices have been plunging lately, and it is not uncommon to see them take a bit of a breather during hurricane season,” said Andrew Gross, AAA spokesperson. “Gasoline demand and oil costs are low, so pump prices may soon resume a slow descent. There are 14 states with averages below $3 a gallon, and several more may soon follow.”
With an estimated 1.2 million AAA members living in households with one or more electric vehicles, AAA tracks the average kilowatt-per-hour cost for all levels of public charging by state. Today’s national average for a kilowatt of electricity at a public charging station is 35 cents.
According to new data from the Energy Information Administration (EIA), gas demand increased slightly last week from 8.47 million b/d to 8.77. Meanwhile, total domestic gasoline stocks remained flat at 221.6 million barrels, while gasoline production increased last week, averaging 9.7 million barrels per day. Lackluster gasoline demand and low oil costs will likely keep pump prices sliding.
Today’s national average for a gallon of gas is $3.22, 19 cents less than a month ago and 66 cents less than a year ago.
Oil Market Dynamics
At the close of Wednesday’s formal trading session, WTI fell by 28 cents to settle at $70.91 a barrel. The EIA reports that crude oil inventories decreased by 1.6 million barrels from the previous week. At 417.5 million barrels, U.S. crude oil inventories are about 4% below the five-year average for this time of year.
Quick Gas and Electricity Stats
Gas
Since last Thursday, these 10 states have seen the largest changes in their averages: Ohio (+10 cents), Washington, D.C. (-9 cents), Maine (-8 cents), New Hampshire (-8 cents), Virginia (-7 cents), New Mexico (-7 cents), Connecticut (-7 cents), Michigan +6 cents), Utah (-6 cents), and Rhode Island (-6 cents).
The nation’s top 10 least expensive gasoline markets are Mississippi ($2.72), Oklahoma ($2.77), Texas ($2.78), Alabama ($2.78), Tennessee ($2.79), South Carolina ($2.79), Louisiana ($2.81), Arkansas ($2.82), Missouri ($2.88) and Kentucky ($2.88).
Electric
The nation’s top 10 least expensive states for public charging per kilowatt hour are Kansas (22 cents), Missouri (24 cents), Delaware (26 cents), Wisconsin (28 cents), Nebraska (29 cents), Texas (29 cents), Michigan (30 cents,) North Dakota (30 cents), Utah (31 cents) and Vermont (31 cents).
The nation’s top 10 most expensive states for public charging per kilowatt hour are Hawaii (57 cents), West Virginia (45 cents), Idaho (43 cents), Arkansas (42 cents), Montana (42 cents), New Hampshire (41 cents), South Dakota (41 cents), Kentucky (41 cents), Tennessee (41 cents) and Alaska (41 cents).
Drivers can find current gas and electric charging prices along their route using the AAA TripTik Travel planner.
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ATHENS, Texas — The National RV Training Academy (NRVTA) announces the acquisition of four brand-new duplex tiny homes at the renowned Texan RV Park. These tiny homes provide a convenient and comfortable accommodation option for students who may not own an RV or prefer not to drive long distances to attend classes, according to a release.
Located within the scenic grounds of the Texan RV Park, the duplex tiny homes offer a modern and efficient housing alternative for NRVTA students. This development is aimed at enhancing the student experience by providing flexible options to support various lifestyles and needs.
“With the increasing demand for RV technician and inspector training, we wanted to make sure that we offer more than just a world-class education,” said NRVTA COO Kelly Bradley. “By providing these on-site living spaces, we hope to make the entire process even smoother and more accessible for students who don’t have an RV or prefer not to commute to our campus in Athens.”
The duplexes are fully furnished, equipped with amenities to make students feel at home, and positioned in close proximity to the classroom buildings. Whether students are coming for a short elective course or attending an extended certification program, the tiny homes serve as a hassle-free lodging option.
Students can now focus solely on their training without the added worry of lodging logistics. With NRVTA’s comprehensive curriculum and hands-on learning experiences, this accommodation option further cements NRVTA’s commitment to providing an all-inclusive training environment.
About NRVTA
The National RV Training Academy, located at the Texan RV Park in Athens, TX, is the premier training facility for those looking to become certified RV technicians or inspectors. Offering a variety of courses designed for professionals and RV owners alike, NRVTA is dedicated to empowering the RV community with the knowledge and skills to maintain and repair RVs confidently.
For more information, please visit nrvta.com and texanrvpark.com.
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ATLANTA – Safe-Guard Products International, LLC, a leading provider of third-party private label protection products for the automotive, RV, marine, and powersports industries, announced the appointment of Darin Cline as its new chief operating officer (COO). Cline, a former naval officer and an accomplished executive with more than two decades of experience in the financial services industries, will succeed Jardon Bouska, who has served the company for 10 years, according to a release.
The transition marks a significant milestone for Safe-Guard as it continues to expand its market presence as an innovative Protection Products Platform. Cline brings a wealth of experience to the role, having previously held senior leadership positions at prominent organizations such as Capital One and Goldman Sachs and successfully worked with two start-ups. Cline has a strong background in setting strategic direction and leverages a data-driven approach to drive process improvements and scale operations in the auto finance sector. Still, his true strength and interest is in operational transformation.
Cline’s impressive background includes two master’s degrees and a distinguished career in the United States Navy. He served as a lieutenant and naval aviator from 1992 to 2001, where he was a shipboard helicopter pilot, squadron quality assurance officer, and NROTC instructor. He holds a Master of Business Administration from the University of Colorado (Denver) and a Master of Science in Systems Engineering from Southern Methodist University (Dallas).
“We are delighted to welcome Darin Cline to our executive team,” said David Pryor, Safe-Guard president and CEO. “His extensive background in strategic growth aligns perfectly with our vision for Safe-Guard’s future. Darin’s leadership will be instrumental as we continue to enhance our product offerings and customer experience.”
Cline’s leadership style emphasizes creating efficiencies, fostering synergy across departments, and helping Safe-Guard achieve its strategic goals through a data-driven approach.
“The opportunity to lead operations for an industry leader with such a strong reputation for innovation and customer service is truly exciting,” said Cline. “I look forward to working with the talented team at Safe-Guard to drive operational excellence and deliver even greater value to our clients and partners.”
This leadership transition is part of a planned succession strategy. Outgoing COO Jardon Bouska has played a pivotal role in Safe-Guard’s growth over the past decade, overseeing a period of significant expansion and technological advancement.
“We are deeply grateful for Jardon’s contributions to Safe-Guard. His leadership over the last decade has been instrumental in our success, and we wish him the very best in his retirement,” Pryor added.
As Safe-Guard Products International continues to evolve and adapt to changing market dynamics, Cline’s appointment is seen as a strategic move to maintain the company’s competitive edge and drive future growth. The transition is expected to be seamless, with Cline assuming his new responsibilities effective immediately.
About Safe-Guard Products International
Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.
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EDITOR’S NOTE: The following is a News & Insights report by the RV Industry Association RVIA).
Marcus Palmer, the RV Vertical Commercial Leader for Huntington Distribution Finance, is passionate about his work in the RV industry.
Born in Baltimore MD, Marcus spent most of his childhood in the Philadelphia/New Jersey area. Marcus eventually moved to Arizona and graduated from Arizona State University. He credits his mother and two brothers with providing a competitive but supportive environment which set him up for success. In his personal life, Marcus is a father of five and has eight grandchildren. He’s an avid lover of sports, particularly football, basketball and golf, and is a fan of the Dallas Cowboys.
Marcus credits three major companies that played a huge part in his development. The first company was ConocoPhillips where he served as a supply chain manager, managing the flow of petroleum products through the Kinder Morgan pipeline for the Northern California terminals.
It was in this role Marcus learned that communication and responsiveness was key: “If at any time either of the two were not followed, there were huge repercussions as it related to the Northern California terminals in having enough or too many products to meet the area gas stations volume demands.”
The second company was General Electric (GE) where he served in various roles until he was promoted to RV Sales Support Specialist. It was during his time with GE that he was introduced to the RV industry and eventually became an Account Manager.
As Account Manager, Marcus was responsible for overseeing and maintaining RV dealership accounts and relationships while answering dealer’s questions related to their day-to-day operations. It was in the role as the RV Sales Support Specialist where he formed industry connections with individuals such as Bob Parish, the Vice President of Global Accounts for Wells Fargo Capital Finance and the RV Industry Association’s former Board Chair.
“I was very excited to get promoted into the role of RV Sales Support Manager where I had the pleasure of working directly with Bob,” Marcus says. “I take great pride during that time because I learned a lot about the RV industry while working with him.”
After his time with GE, Marcus branched out into a leadership role with Huntington Distribution Finance, which was formally known as Twin City Financial Bank and acquired by Huntington Distribution Finance in 2020. The Huntington Distribution Finance team’s main objective is to seek and develop great working relationships with dealerships, OEMs, and associations in the RV marketplace.
Marcus adds: “The internal landscape of Huntington Distribution Finance consists of knowledgeable people in all aspects of Inventory Finance. That said, anyone that works directly with an Huntington Distribution Finance team member will be working with a tenured and knowledgeable person whose overall goal is to ensure all existing and future customers are given the highest level of customer service.”
In his current role as the RV Vertical Commercial Leader, Marcus oversees a sales team whose representatives are located across the United States and Canada. “The team cares and loves this industry just as much as I do,” he says. ” Their primary focus is on wholesale floor planning for RV dealers and OEMs. Simply put, dealers finance their inventory through Huntington Distribution Finance to hold on to cash for either future expansion, lot improvements, or other subjects that consists with running their business. When the dealer sells that inventory, they pay the unit off, and that concludes that transaction for the individual unit.”
He adds: “When the dealer wishes to add a replacement or looking to venture into a new line, the process starts again. So, our job is to keep exploring for more opportunities while maintaining the great relationships established with our existing customers. In today’s RV market space, there are a ton of lenders out there looking to do the same thing. It is our responsibility to prove why a dealer would want to trust and do business with our company.”
Additionally, Marcus serves as manufacturer liaison for Huntington Distribution Finance, which entails building and maintaining strong relationships with all RV manufacturer and association partners. “Right now, my main focus is to continue to make myself and my team even better in our current roles. Huntington has a great dealer base. We appreciate the relationships and the trust that they’ve given us in their business, and we want to expand on that. We know that there’s still more people that we need to connect with and have them believe in us. And that’s our focus.”
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FAIRFAX, Va. – Feeling battered from an economy as uneven as the Rocky Mountains? A workshop at the upcoming RV Dealers Convention/Expo from gold partner Protective Asset Protection will have some answers that might help level out the playing field.
“Can We Climb Higher in F&I?” will be presented at 3:15 p.m. on Nov. 13 as part of the business innovation education track. The workshop, presented by Paul Sheldon, regional vice president for Protective Asset Protection, will use enhanced training techniques, designed with today’s customer in mind, introduce new revenue opportunities, prepare finance teams with new tools, new ways to think about their profession, and do a deep dive into how to better educate customers about the value the products have to offer.
With the right equipment, focus, and training, F&I can climb higher than ever before. In this workshop Sheldon will explore how to meet these challenges head on.
Learning objectives include:
Sheldon works with RV, marine, and powersports dealers nationwide as an income development expert. He began his career in retail sales and was recruited into the finance and insurance industry. In 1991 he started a training and consulting company, providing dealership training for F&I, sales and customer service. He became recognized as a top sales trainer with a focus on exceptional customer experience.
The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry.
The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.
To register for the 2024 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email [email protected].
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NEW YORK – AutoManager Acquisition Inc., a provider of dealer management software (DMS) to the auto dealership industry, announced that it has acquired EverLogic Inc., a leading provider of dealer management software to the RV, trailer, and powersports industries, expanding AutoManager’s presence outside of auto dealerships.
EverLogic was founded in 2003 by Mike Goodwin, who will continue to serve as president of EverLogic. EverLogic serves dealers in the U.S. and Canada and has established a reputation for delivering a comprehensive dealership management solution that integrates seamlessly with QuickBooks, offers a mobile application for remote access, and includes a range of add-on modules such as service department tools.
Jake Morley, CEO of AutoManager, commented, “We have been impressed with EverLogic’s product suite, team, and its market presence, particularly in RV, and we believe that AutoManager and EverLogic can achieve more together than we can as separate companies. We look forward to pooling our resources as a combined company and accelerating growth for our respective brands by reaching more dealers with better business management tools and technology.”
“EverLogic represents a strategic addition to AutoManager’s portfolio, providing specialized expertise and proven software solutions that complement our existing offerings,” said James Clippard, chairman of AutoManager’s Board of Directors and managing director of The Beekman Group, the majority owner of AutoManager. “By bringing EverLogic into the AutoManager family, we can expand AutoManager’s reach, and leverage AutoManager’s suite of offerings to enhance EverLogic, creating a more advanced and comprehensive solution for dealerships. We congratulate Mike Goodwin and the EverLogic team on their achievements and look forward to exploring new growth opportunities and driving greater value for all our customers.”
About AutoManager
AutoManager is a leading provider of dealer management software (“DMS”), website tools, customer relationship management (“CRM”) software, and recall management technologies primarily to independent car dealerships with over 25 years of history helping independent and franchise dealers increase sales and business productivity. The company’s DeskManager offering is a next generation DMS designed to streamline every aspect of dealership operations with a powerful set of tools, ease of use, and robust set of security features. WebManager is a comprehensive website and digital marketing platform, offering dealerships a mobile-first, responsive, and secure online presence. Both products are scalable solutions and can be expanded with numerous add-on modules to serve the needs of small and large dealerships alike. AutoManager also offers recall management technologies and services through AutoAp which provides safety recall management technologies to auto dealerships, fleet managers, and others who acquire, sell, service and manage vehicles. AutoManager serves thousands of users across the U.S. and Canada. For more information visit www.automanager.com.
About EverLogic
EverLogic, Inc., headquartered in Jacksonville, FL, has been providing dealership management software (DMS) since 2003. The company’s platform is specifically designed for RV and trailer dealerships, while also serving other sectors such as auto, powersport, motorsport, and marine dealerships. EverLogic’s software integrates with QuickBooks and includes mobile access and additional modules like CRM and service department tools. The company focuses on delivering a practical, user-friendly solution to help dealerships manage their operations more effectively. Find out more at www.everlogic.com.
About The Beekman Group
The Beekman Group is a private equity firm, based in New York City, focused on building industry-leading companies in the healthcare, consumer, and business services sectors. The firm partners with management teams who desire to be significant owners and create meaningful value by accelerating organic and acquisition growth initiatives. Beekman manages over $1 billion in assets and has completed over 200 transactions since inception. For more information, please visit www.thebeekmangroup.com.
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MIDDLEBURY, Ind – Grand Design RV made a powerful impression at the 2024 Hershey RV Show, America’s largest RV event, with a strong showing across its full product lineup, according to a release. From Sept. 11-16, Grand Design showcased 47 units, including models from Momentum, Solitude, Influence, Reflection, Imagine, Transcend, Serenova, and Lineage product lines.
The turnout was “extraordinary,” the release continued, with heightened consumer interest and strong display traffic, solidifying Grand Design’s status as “a leader in the RV industry.”
“We knew going into Hershey that we had a lot to offer, but the sheer volume of interest and excitement from consumers really exceeded our expectations,” said Rob Groover, general manager for Solitude, Momentum, and Influence product lines. “For us, it’s not just about showcasing our units—it’s about creating memorable, meaningful experiences for our customers. At the end of the day, we want to connect with current and future owners on a personal level, and that’s exactly what we did.”
One of the standout elements of Grand Design’s presence at the show was the exclusive Virtual Reality (VR) experience. Designed to offer consumers a first-of-its-kind opportunity, the VR tool allowed visitors to explore various floorplans that were not physically on display at the show. This innovative feature was a massive hit, receiving overwhelmingly positive feedback for its consumer-centric design and ease of use.
“The VR experience was about pushing boundaries,” continued Groover. “We wanted to give our customers something fresh—something that truly elevates their decision-making process. By providing a virtual walk- through of units that weren’t physically at the show, we ensured that every potential owner could see the full extent of our offerings. The response was phenomenal, and we’re excited to continue exploring new ways to innovate for our consumers.”
The Hershey RV Show also marked the debut of two exciting new product lines for Grand Design. The Serenova Travel Trailer, an upscale, lightweight travel trailer, wowed attendees with its innovative design and high-end features, making it a standout in the single-axle trailer segment.
Additionally, Grand Design introduced the Lineage Series M, its latest motorized Class C model. The Lineage 25FW, built on the Mercedes-Benz Sprinter 4500 diesel cutaway chassis, features striking dark interior ceilings and a bold square design theme—reflected in the lights, door handles, and latches. The 25FW also includes a custom MORryde steel chassis conversion and is equipped with the Firefly multiplex system for enhanced control and convenience, making it one of the most innovative motorhomes in its class.
Beyond the excitement surrounding the VR feature, Grand Design’s commitment to customer-focused innovation was front and center. Engaging directly with consumers at Hershey gave the team invaluable insights, allowing the company to further refine designs and product features based on real-time feedback.
This iterative approach ensures that Grand Design’s future products not only meet but exceed consumer expectations.
“We’re in this for the long haul—for our customers and for the industry,” Groover emphasized. “Our goal is not just to meet expectations, but to exceed them every time. That’s what drives us to innovate and deliver exceptional products and experiences. The feedback we got from Hershey will help us improve even more as we continue setting the standard for quality and trust in the RV industry.”
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SHIPSHEWANA, Ind. – Venture RV announced the launch of its newest product, the Sienna travel trailer. While it may appear traditional, with a striking all-white exterior, according to a release, the Sienna is anything but ordinary. Stepping inside, you’re greeted with a calming and modern palette of soft surfside white, subtle grays, and neutral tones, creating an inviting atmosphere for every adventure.
Exterior Highlights
The Sienna Travel Trailer offers a variety of premium exterior features, including:
Interior Innovations
The interior of the Sienna is designed for maximum comfort and functionality. Notable features include:
The Sienna Travel Trailer is available in four well-appointed floorplans, designed to meet the diverse needs of today’s RVers.
“At Venture RV, we are committed to providing our customers with high-quality, affordable travel trailers that offer the latest features and comforts,” says Dave Boggs, general manager of Venture RV. “Our new line of trailers, including the Sienna, is designed to be more price-sensitive without compromising on the essential amenities that make camping enjoyable. We focus on lightweight designs, innovative storage solutions, and modern interiors to meet the needs of today’s travelers.”
The Sienna Travel Trailer is an ideal choice for families, couples, and solo travelers looking for an affordable yet feature-rich option for their outdoor adventures.
For more information, visit www.venture-rv.com.
About Venture Recreational Vehicles
Venture RV, a division of KZ Recreational Vehicles, an operating company of THOR Industries, Inc., located in Shipshewanna, Indiana. Venture RV produces several widely recognized brands of recreational vehicles, including Sonic, Stratus, Sienna, and SportTrek. For more information, please visit www.venture-rv.com, or call (888) 829-6320.
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