RV Business

FAIRFAX, Va. – The following report on the Go RVing 2025 Owner Demographic Profile was part of the RV Industry Association’s (RVIA) News & Insights for May 22.

The profile and Industry Insights delves into the evolving landscape of RV ownership in the United States. The study, conducted by IPSOS, offers a comprehensive analysis of current and former RV owners, as well as those intending to purchase an RV in the near future. The report aims to provide insights into the demographics, usage habits, and motivations of these groups, with a particular focus on identifying key trends and opportunities for the RV industry.

Evolving Demographics: The profile of RV owners is undergoing a transformation, with a notable increase in younger and more diverse owners compared to previous years. This trend is particularly evident among first-time owners and families with children under 18. The median age of RV owners has declined from 53 in 2021 to 49 in 2025, with 46% of owners now falling within the 35-54 age range. Additionally, there has been a notable increase in first-time owners, who now comprise 36% of all RV owners. Growth audiences make up 30% of current RV owners, representing Hispanic-Americans, African Americans, Asian-Americans, and LGBTQ+. 

Increased Usage: The median number of days an RV is used per year has increased to 30, a 50% increase over the 20 days of usage from the 2021 study. This suggests a deepening engagement with the RV lifestyle and a greater appreciation for the experiences it offers.   

Motivations for RVing: Understanding why people choose RV ownership is central to this report. The top three motivators for purchasing an RV include simply unwinding and relaxing (58%), spending time in nature (57%), and visiting locations with natural beauty (53%). Interestingly, 43% of RVers also cite the ability to bring pets as a crucial factor in their decision. Furthermore, younger buyers are increasingly attracted to RV ownership as a means to accommodate remote work and alternative lifestyles. 22% of RVers have indicated that someone in their home currently works remotely and among those working remotely, 54% indicate that work has been done from an RV.

Lifestyle and Usage Trends: The study identifies various RV user segments, ranging from casual weekend campers to family campers to escapists and adventure seekers. The most common activities enjoyed by RV owners include fishing (47%), hiking (44%), and visiting local attractions (37%). Meanwhile, the trend of “boondocking” or off-grid camping continues to gain traction among adventure seekers. Family RVing is also on the rise, with 43% of owners reporting children under 18 in their household.

Intender Profile: The report also sheds light on the characteristics of those intending to purchase an RV in the next five years. This group, referred to as “intenders,” is even more diverse than current RV owners, with a higher proportion of younger individuals and families. Currently, 8.1 million American households own an RV, however the report shows 16.9 million households express a strong interest in purchasing an RV within the next five years, representing a substantial opportunity for industry growth. This indicates a promising future for the RV industry, with a growing pool of potential customers who are eager to embrace the RV lifestyle.   

Purchasing Behavior and Financial Considerations: The way RVs are purchased and financed is also evolving. While 71% of buyers opt for new RVs, 94% of transactions still occur in person, despite the growing prevalence of digital resources in the research phase. When it comes to financing, 45% of owners pay in cash, while others utilize dealer financing (27%) or private financing (20%).

The RV industry is undergoing a significant transformation, fueled by younger and more diverse buyers, evolving lifestyle needs, and increasing technological integration. With 16.9 million potential buyers on the horizon, the market stands at a pivotal moment of expansion. By adapting to the needs of modern consumers—whether through innovative product design, enhanced financing options, or improved customer experiences—the RV industry is poised to thrive in the coming years.

The post Go RVing: RV Owners Young, Diverse, Using RVs More first appeared on RVBusiness - Breaking RV Industry News.

FAIRFAX, Va. – The following report on the Go RVing 2025 Owner Demographic Profile was part of the RV Industry Association’s (RVIA) News & Insights for May 22.

The profile and Industry Insights delves into the evolving landscape of RV ownership in the United States. The study, conducted by IPSOS, offers a comprehensive analysis of current and former RV owners, as well as those intending to purchase an RV in the near future. The report aims to provide insights into the demographics, usage habits, and motivations of these groups, with a particular focus on identifying key trends and opportunities for the RV industry.

Evolving Demographics: The profile of RV owners is undergoing a transformation, with a notable increase in younger and more diverse owners compared to previous years. This trend is particularly evident among first-time owners and families with children under 18. The median age of RV owners has declined from 53 in 2021 to 49 in 2025, with 46% of owners now falling within the 35-54 age range. Additionally, there has been a notable increase in first-time owners, who now comprise 36% of all RV owners. Growth audiences make up 30% of current RV owners, representing Hispanic-Americans, African Americans, Asian-Americans, and LGBTQ+. 

Increased Usage: The median number of days an RV is used per year has increased to 30, a 50% increase over the 20 days of usage from the 2021 study. This suggests a deepening engagement with the RV lifestyle and a greater appreciation for the experiences it offers.   

Motivations for RVing: Understanding why people choose RV ownership is central to this report. The top three motivators for purchasing an RV include simply unwinding and relaxing (58%), spending time in nature (57%), and visiting locations with natural beauty (53%). Interestingly, 43% of RVers also cite the ability to bring pets as a crucial factor in their decision. Furthermore, younger buyers are increasingly attracted to RV ownership as a means to accommodate remote work and alternative lifestyles. 22% of RVers have indicated that someone in their home currently works remotely and among those working remotely, 54% indicate that work has been done from an RV.

Lifestyle and Usage Trends: The study identifies various RV user segments, ranging from casual weekend campers to family campers to escapists and adventure seekers. The most common activities enjoyed by RV owners include fishing (47%), hiking (44%), and visiting local attractions (37%). Meanwhile, the trend of “boondocking” or off-grid camping continues to gain traction among adventure seekers. Family RVing is also on the rise, with 43% of owners reporting children under 18 in their household.

Intender Profile: The report also sheds light on the characteristics of those intending to purchase an RV in the next five years. This group, referred to as “intenders,” is even more diverse than current RV owners, with a higher proportion of younger individuals and families. Currently, 8.1 million American households own an RV, however the report shows 16.9 million households express a strong interest in purchasing an RV within the next five years, representing a substantial opportunity for industry growth. This indicates a promising future for the RV industry, with a growing pool of potential customers who are eager to embrace the RV lifestyle.   

Purchasing Behavior and Financial Considerations: The way RVs are purchased and financed is also evolving. While 71% of buyers opt for new RVs, 94% of transactions still occur in person, despite the growing prevalence of digital resources in the research phase. When it comes to financing, 45% of owners pay in cash, while others utilize dealer financing (27%) or private financing (20%).

The RV industry is undergoing a significant transformation, fueled by younger and more diverse buyers, evolving lifestyle needs, and increasing technological integration. With 16.9 million potential buyers on the horizon, the market stands at a pivotal moment of expansion. By adapting to the needs of modern consumers—whether through innovative product design, enhanced financing options, or improved customer experiences—the RV industry is poised to thrive in the coming years.

The post Go RVing: RV Owners Young, Diverse, Using RVs More first appeared on RVBusiness - Breaking RV Industry News.

“RVing in New England,” the weekly Facebook Live show hosted by Bob Zagami and John DiPietro of the New England RV Dealers Association (NERVDA), this week will discuss a Nor-easter storm that is threatening the region’s Memorial Day Weekend plans.

The show airs at 7 p.m. tonight.

The post ‘RVing in New England’ Previews Stormy Holiday Weekend first appeared on RVBusiness - Breaking RV Industry News.

SOUTH BEND, Ind. – A $14 million improvement project is planned for South Bend International Airport, according to reporting by NBC affiliate WNDU-TV.

The project is designed to up the facility’s ground game.

In March of this year, something happened at the airport that hadn’t happened before. The number of passengers on flights departing South Bend surpassed 50,000 — the most ever in a single month.

“We expanded our parking back in 2020. We added a couple of hundred spots, and this is the first year we’ve had no parking,” said Patrick Mac Carthaigh, vice president of operations at South Bend International Airport. “We went into overflow parking for spring break.”

If parking lots were packed, perhaps it’s safe to assume there was room for improvement where the front drive of the terminal is concerned.

“It’s going to bring an element of calm to chaos,” Mac Carthaigh explained.

Click here to see the full report at WNDU.com

The post South Bend Airport Planning $14 Million in Improvements first appeared on RVBusiness - Breaking RV Industry News.

From AC Future: AC Future, a leading innovator in AI-enabled sustainable living solutions, unveiled its much-anticipated AI Transformer Homes at the renowned 2025 Consumer Electronics Show (CES) in Las Vegas. The AI Transformer Home earned the distinction as one of the Most Innovative New Products at CES by CNET and the Top Tech of CES from Canada’s National TV Station, CBC, Tech Show.

The post Video: Check Out the AI-THd Motorhome from AC Future first appeared on RVBusiness - Breaking RV Industry News.

Parker Lint of Veurink’s RV Center in Grand Rapids, Mich., provides a walk-through tour of the 2025 Renegade Veracruz 32VDS Super C Diesel 4×4 Motorhome.

The post OEM Showcase: 2025 Renegade Veracruz 32VDS Super C first appeared on RVBusiness - Breaking RV Industry News.

NOVI, MI and PORT TREVORTON, Pa. – Brandmotion, a leader in advanced vehicle safety technology, announced a new distribution partnership with Keller Marine & RV, a trusted name in the RV and marine industry since 1958.

Through this collaboration, Keller will offer Brandmotion’s flagship RV safety products to its extensive network of over 3,000 independent dealers. These products include the AHDS-7810v2 Wireless Observation System, including the system’s add-on cameras the AHDS-7811v2 Wireless HD Observation Camera, and the AHDS-7812 Wireless HD Side Marker Light Cameras. Keller will also offer the FVMR-1155 FullVUE® Mirror Vision System with Adjustable Snap-In Cam.

Brandmotion specializes in integrating emerging safety technologies into existing vehicles, helping drivers see more and drive safer. With Keller’s long-standing reputation for exceptional dealer service and deep industry relationships, this partnership ensures that more RV owners will have access to Brandmotion’s best-in-class retrofit solutions.

“It’s refreshing to add a group to our portfolio who wants to grow their dealer base and make sure that the dealer comes first!” remarked Michael Keller, the Director of Sales at Keller Marine & RV.

“Keller’s commitment to service and support aligns perfectly with our mission to make safer driving accessible to all,” said Holly Hadley, RV Account Manager at Brandmotion. “We’re thrilled to work together to bring these technologies to more RV customers.”

Keller Marine & RV, still family-operated and now in its third generation of leadership, continues to lead the industry with distribution centers in Florida and Pennsylvania, supplying quality products with a focus on customer service that sets them apart.

The post Brandmotion Announces Partnership with Keller Marine & RV first appeared on RVBusiness - Breaking RV Industry News.

BREVARD, N.C. – SylvanSport, the Brevard, NC-based innovator and manufacturer of renowned adventure travel trailers, pop-up campers, rooftop tents and outdoor gear, announces expansion into Texas through a partnership with Texas retailer, Vogt RV World, according to a press release.

This partnership pairs two legendary companies with similar mission, vision, and values.  As an established  premier dealership with 4 locations in the Dallas-Fort Worth and Houston areas, Vogt RV World is known for its excellence and premium offering of exceptional and unique RVs, campers, and trailers and outstanding customer service, the release stated.

SylvanSport is an award winning innovator of adventure trailers, campers and gear, celebrating their 20th Anniversary last year. Known for design first, high quality products and exceptional customer service, SylvanSport continues to grow its family of products to meet the demand across the US and Texas.

“We are very blessed to be partnering with SylvanSport,” says Aaron Vogt, President of Vogt RV World. “Meticulous attention to detail, innovation, and the combination of quality products and quality people will make this partnership a perfect fit for our family dealership. Furthermore, our shared commitment to prioritizing the customer in all aspects of service is a cornerstone of both our organizations. SylvanSport and Vogt RV will bring the next level of adventure lifestyle to our customers.”

Tom Dempey, founder of SylvanSport, added, “As the industry evolves, SylvanSport continues to deliver innovative products and differentiated options for customers. Vogt RV World provides an exceptional customer experience and is absolutely aligned with SylvanSport’s core values. We are so grateful and pleased to partner with Vogt RV World, and look forward to wonderfully prosperous new beginnings!” 

Vogt RV World will carry a wide selection of SylvanSport products, from the VAST, GOAT, GO, and Micro Adventure Series to SylvanSport Gear.

The post SylvanSport Adds Vogt RV World to Texas Dealer Network first appeared on RVBusiness - Breaking RV Industry News.

BEND, Ore. – EarthCruiser announced in a press release the completion of a major milestone: the final direct customer-ordered EarthCruiser EXP in the build queue has been completed and delivered.

“This is a proud moment for us,” said EarthCruiser founders Lance Gillies and Michelle Boltz. “Delivering EXP #107 not only fulfills our promise to our customers — it marks the beginning of a bold, innovative new future for EarthCruiser.”

With this achievement, EarthCruiser closes an incredible chapter and embarks on a transformative journey to make authentic overland experiences more accessible than ever before.

New Operational Model to Expand Overland Accessibility

EarthCruiser is officially launching a new operational model that will expand its reach and impact. Moving forward, the company will supply EC MOD slide-in campers and EarthCruiser Terranova shells to select adventure van builders and upfitters across the United States for interior fit-out.

In development is the highly anticipated EVADO for the Sprinter chassis, along with additional offerings including towable options. This innovative strategy allows EarthCruiser’s trusted engineering and design to reach a broader audience while empowering local builders and service providers.

“This shift isn’t just about distribution,” said Gillies. “It’s about realigning with the core values that EarthCruiser has stood for since the beginning — craftsmanship, innovation, and a genuine commitment to our customers.”

The company’s new approach focuses on making EarthCruiser decades of experience more available and attainable for more recreational vehicle users. It emphasizes long-term customer relationships and partnerships with independent U.S.-based businesses that share EarthCruiser’s values.

“Too many people today have been disappointed by mass-produced recreational vehicles badged as ‘overland,’” said Gillies. “Legacy RV manufacturers offer affordability — but often sacrifice quality and true innovation. Today’s RV owners want something more: community, authenticity, and connection. We’re here to help them find it.”

“From day one, we’ve believed in the power of small-town manufacturing and skilled local tradespeople,” added Boltz. “Now, we’re scaling that philosophy nationally. When you support local manufacturing, you support your community your neighbors who care about what they do  — and real innovation.”

Supporting Partners, Empowering Customers

Under the new model, EarthCruiser will deliver structurally complete, unfinished MOD and Terranova units to its partner network, allowing customers to customize their vehicles at their own pace and budget — all backed by EarthCruiser’s legendary expedition-grade design.

“Building a real overland vehicle requires a fundamentally different approach than producing large volume mass produces assembly line RVs,” said Gillies. “It must be engineered from the ground up with experience and customer requires front of mind, the real needs of the people who use them.” That takes a conversation, not always possible with the traditional RV dealer model. Experience counts.

Innovation will remain anchored in EarthCruiser Innovation in Bend, Oregon, where R&D continues to fuel new ideas. The company is also building a nationwide service network and welcomes customer input on local service providers. 

Introducing Tag-Along Training Tours

Adding to the momentum, EarthCruiser is launching Tag-Along Training Tours — immersive adventures where customers can refine their skills, build confidence, and connect with the EarthCruiser community in stunning overland destinations.

“From the very beginning of the overlanding movement in the U.S., our customers have been partners in innovation,” said Boltz. “This next chapter honors that spirit — bringing the EarthCruiser experience to more people while staying true to the values that built our community.”

The post EarthCruiser: ‘New Direction’ for Future of Overland Travel first appeared on RVBusiness - Breaking RV Industry News.

ELKHART, Ind. – The RV Women’s Alliance Charitable Foundation (RVWACF) announced in a press release upcoming night classes for its All-Female RV Systems program.

Designed to empower women in the RV industry and beyond, these evening sessions will take place on June 10-12, 17-19, and 24-26, from 5 to 9 p.m. at the RV Technical Institute in Elkhart, IN.

This comprehensive training program covers essential RV systems, including electrical, propane, plumbing, appliances, and more. Over the multi-week course, participants receive hands-on instruction from trainers Tracy Anglemeyer & Jessica Rider, work collaboratively in a supportive environment, and develop the confidence and capabilities required to succeed in their roles.

Graduates who successfully complete the course and assessment will earn the respected RVTI Level 1 Certification, opening new doors for career growth and advancement—whether in current positions or new opportunities in the industry.

This class is open to anyone eager to deepen their understanding of RV systems. No prior experience is required—all that’s needed is a willingness to learn. The cost is at a reduced rate of $150. (normally $575.) thanks to our generous sponsor, Bio-Kleen, a leader in environmentally friendly RV and marine cleaning products.

Tim Kowalski, President of Bio-Kleen, shared, “Supporting the RV Women’s Alliance Charitable Foundation in their mission to educate, elevate, and promote women in the RV industry is not just important to our company—it’s personal. We believe that fostering greater diversity and opportunity in our industry benefits everyone, and we’re proud to help open new doors for women through this program.”

Limited spots are available. Click here to learn more or apply for the program.

The post RVWA Plans All-Female RV Systems Training Night Classes first appeared on RVBusiness - Breaking RV Industry News.