Livin’ Lite Featured in FOX ‘Super Bowl’ Special

Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles reported that its Game Day Trailer will be featured as part of a FOX News Channel’s “Ultimate Tailgate Experience.” According to a press release, Livin’ Lite’s trailer will be showcased during FOX Super Bowl Sunday coverage. The unit is going to be filmed live on location at FOX’s downtown Manhattan studio [...]

Winnebago Recognized as RVB Top Newsmaker

Forest City, Iowa-based Winnebago Industries Inc. was named “Newsmaker of the Year” for 2013 by RVBusiness Magazine and RVBUSINESS.com. “We picked Winnebago as our 2013 Newsmaker of the Year over and above other companies that also benefitted from last year’s recovering marketplace because the Iowa-based RV builder has to a great extent reinvented itself as it strives to become [...]

EverGreen’s Eco-Friendly Approach Finds Niche

In 2008, a group of four Pilgrim International executives had been planning a new model that the recreational vehicle maker would market as more environmentally friendly. As reported by the Elkhart Truth, they would incorporate more man-made composite materials rather than the commonly used luan, a wood that comes from trees in the rain forests [...]

RVIA PR Team Creates ‘Media Buzz’ for Industry

The Recreation Vehicle Industry Association’s (RVIA) public relations team has been working with show promoters and reporters to generate media coverage of local RV shows. According to a press release, efforts helped create media buzz about consumer shows with stories appearing in major media outlets around the country. Stories have focused on brisk sales and [...]

Roadtrek Dealer Training Session Well Received

Class B motorhome builder Roadtrek Motorhomes Inc. recently hosted a three-day training event for select dealers at its production facility located in Kitchener, Ontario, Canada. According to a press release, Roadtrek’s three-day event offered a full schedule that included factory tours, walk-through and training for each model, and in-classroom style training covering many of the [...]

FMCA Set for Busy Rally Schedule in 2014, 2015

Family Motor Coach Association (FMCA) is making final preparations for its 89th Family Reunion and Motorhome Showcase, set to take place March 17-20 at the Georgia National Fairgrounds & Agricenter in Perry. According to a press release, the RV-friendly facility is located just off Interstate 75, a prime north-south route for snowbird RVers. More than 2,500 motorhome [...]

RVIA’s Efforts Exempt RVs from New Jersey Bill

The Recreational Vehicle Industry Association (RVIA) was successful in exempting RVs from a New Jersey bill titled the “Motor Vehicle Owners Right to Repair Act” that was patterned after similar legislation passed in Massachusetts last year. According to a press release, the bill, now moving through legislative process, requires motor vehicle manufacturers to provide motor [...]

RVIA Adds Speakers to Annual Meeting Agenda

The Recreation Vehicle Industry Association (RVIA) has added two speakers – a noted economist and an acclaimed futurist — to the RV Manufacturer/Supplier Forum, taking place the morning of March 6 at the association’s Annual Meeting, According to a press release, Todd Bucholz will discuss his thoughts on the economy and where it is headed [...]