Rick Kessler

About 30,000 copies of the premiere issue of ROVA, a brand new, highly stylized RV lifestyle consumer magazine focusing on Millennials and Gen Xers, hit the newsstands Tuesday (Feb. 28). Gemma Peckham, the magazine’s publisher and editor, reported to RVBUSINESS.com that the launch has received “terrific feedback” from readers. “Although Tuesday was the official launch date, some […]

A reminder to North America’s RV dealer body: Here’s hoping that retailers with the time and inclination to complete the 2017 RVB/Wells Fargo Survey, a quick, non-intrusive, 20-question poll first introduced on Feb. 13, will do so by the end of business on Monday, Feb. 27. Any dealer who hasn’t gotten the survey, which takes […]

Editor’s note: The following story, reprinted with permission, was published in the Winter 2017 edition of RVIA Today. Guided by the recent go RVing Communications Planning Study conducted by Nielsen, the go RVing 2017 national advertising and promotion plan emphasizes outreach to Active Family Adventurers, Nature Lovers, and Kid-Free adult Adventurers. All three have one […]

Dangerously high water levels of Lake Oroville in California, created when Oroville Dam was built in 1967, and the looming failure of the dam’s spillway to ease those levels, has put everything and everyone below the dam in peril — including several campgrounds, one of which is already under water and evacuated. Lake Oroville provides […]

According to an industry survey conducted during the 2016 National RV Trade Show in Louisville, Ky., by Wells Fargo CDF, 87% of RV industry professionals expect their company’s sales to increase by at least 5% in 2017. Of note, 42% of the respondents said they expect sales to grow more than 10%, up from 31% […]

According to a recent industry survey by Wells Fargo CDF, 87% of RV industry professionals expect their company’s sales to increase by at least 5% in 2017. Of note, 42% of the respondents said they expect sales to grow more than 10% — that’s up from 31% last year. Wells Fargo CDF RV and SV […]

With record attendance each of its five days, the 51st Annual Detroit Camper & RV Show easily set a new high mark as nearly 28,500 people attended the consumer show at the Suburban Collection Showplace in Novi, Mich. Hosted by the Michigan Association of Recreation Vehicles & Campgrounds (MARVAC), the final tally surpassed last year’s […]

The controversial “Airstream Ranch” — a curious row of partially buried Airstream travel trailers created by Frank Bates in 2007 off I-4 near his Bates RV dealership in Tampa, Fla. — is being torn down. Swinging the wrecking ball is RV One Superstores Inc., which purchased Bates RV in 2013 and re-opened it as Tampa […]

With a lengthy line of people waiting for the doors to open, the 51st Annual Detroit Camper & RV Show got off to a rousing start Wednesday (Feb. 8) at the Suburban Collection Showplace in Novi, Mich. (To view a slideshow scroll to the right side of the RVBUSINESS.com home page). By the end of […]

Wakarusa, Ind.-based Horizon Transport recently welcomed the 55th member of the company’s “Million Mile Club” comprised of drivers who have logged more than a million miles transporting RVs to North American dealers. Joe Rothenbuhler surpassed the million mile marker on Feb. 1 while making a delivery to Neal’s Motorsports in Long prairie, Minn. Rothenbuhler was […]