MARVAC Back in Port Huron; Show is a Success

After about a 10-year hiatus, the Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) returned to the shores of southern Lake Huron last week for the Port Huron Camper & RV Show, an event that organizers said was a solid success. MARVAC Director Darren Ing said more than 3,000 people attended the show, held March […]

Coach House Primed for Growth With Expansion

Thanks to a recently completed expansion to its production facility, company officials said Coach House Inc., a Nokomis, Fla.-based manufacturer of a niche line of high-end Class B motorhomes, is poised for what could be another record-setting year. Vice President Steve Gerzeny, who runs the business along with his brother, David, said the 16,000-square-foot addition passed […]

Slideshow: WACO Convention Opens Trade Show

After two-and-a-half days of education seminars, the 54th Annual Wisconsin Association of Campground Owners (WACO) Convention and Trade Show, held March 15-19 at the Holiday Inn Convention Center in Stevens Point, Wis., moved into the trade show portion of its jam-packed agenda. In what has become tradition, members of the University of Wisconsin Marching Band […]

WACO’s 54th Annual Convention Gets Underway

The 54th Annual Wisconsin Association of Campground Owners (WACO) Convention and Trade Show got underway Wednesday (March 15) at the Holiday Inn Convention Center in Stevens Point, Wis., as attendees took in a full slate of seminars and socializing. The convention continues today with another full day of seminars followed by an awards ceremony, a […]

FMCA, Seeking Growth, Considers Towable RVers

In an address to members Thursday (March 9) during the Family Motor Coach Association’s (FMCA) 95th International Convention, President Charlie Adcock announced that the organization is considering a proposal that would open membership of the group to towable RV owners. For all of its nearly 54 years in existence, FMCA membership has been restricted to Class […]

Total Value RV Honored By Forest River Diesel

On Tuesday (March 7), Tim Cunningham, national sales director for Forest River Inc.’s diesel division, presented Total Value RV in Elkhart, Ind., with an award for being the top-selling retailer of the manufacturer’s Charleston, Berkshire and Legacy motorhome lines in 2016. Total Value RV is a family-owned dealership specializing in motorized units from Forest River […]

New Consumer Magazine Targets Young RVers

About 30,000 copies of the premiere issue of ROVA, a brand new, highly stylized RV lifestyle consumer magazine focusing on Millennials and Gen Xers, hit the newsstands Tuesday (Feb. 28). Gemma Peckham, the magazine’s publisher and editor, reported to RVBUSINESS.com that the launch has received “terrific feedback” from readers. “Although Tuesday was the official launch date, some […]

Don’t Forget the 2017 RVB/Wells Fargo Survey!

A reminder to North America’s RV dealer body: Here’s hoping that retailers with the time and inclination to complete the 2017 RVB/Wells Fargo Survey, a quick, non-intrusive, 20-question poll first introduced on Feb. 13, will do so by the end of business on Monday, Feb. 27. Any dealer who hasn’t gotten the survey, which takes […]

Go RVing Rolls Out 2017 Media Marketing Plan

Editor’s note: The following story, reprinted with permission, was published in the Winter 2017 edition of RVIA Today. Guided by the recent go RVing Communications Planning Study conducted by Nielsen, the go RVing 2017 national advertising and promotion plan emphasizes outreach to Active Family Adventurers, Nature Lovers, and Kid-Free adult Adventurers. All three have one […]