Jim Mac

ReFresh RV, the Omaha, Neb.-based company with a proprietary solution to revitalize and protect RV exteriors, will introduce a dealer-direct program this month.    

Company president and co-founder Jason Grimm told RVBusiness that the timing is ideal as dealers look for more ways to boost income when new and used RV sales are depressed.

Until now, ReFresh was available only through company employees and subcontractors, severely limiting the number of customers the company could accommodate. “As word spread,” Grimm noted, “we were getting calls from RV owners across the country and from dealers asking if we could train their techs to do it for themselves.”

Under the new Dealership Participation Program, the ReFresh team will work on location with dealer service personnel, providing 3-4 training days. In addition, the program includes detailed, written procedures to cover every aspect of the process, ongoing tech support, and enough cleaners, restorers, protective coating, and tools to complete eight average-sized RVs.

“We can turn a dull, highly oxidized trailer or motorhome into a new or better-than-new looking RV with no buffing and little labor,” Grimm explained. “Our transformative solution restores color and cleans stubborn marks and old caulking without buffing. Plus, we will offer a three or five-year warranty.”

Grimm’s 30-year background in the automotive detailing business led him to start the company and collaborate with a lifelong friend, a “genius in chemistry,” to develop a nano ceramic-fortified clear coat that resists scratching and stain and keeps the exterior looking factory new.

Once trained, Grimm estimates, a service tech can complete a restoration in 5-8 hours, depending on the size of the RV, turning a profit of about $1,200 to $1,300 per unit. In addition, by running used units through the ReFresh process, dealers can expect higher margins. All told, the dealership will recoup its investment in just a handful of jobs.  

The company will also support dealers with a marketing program for the RV aftermarket and through print marketing materials and referrals.

“RV owners definitely have pride in ownership,” commented Grimm. “With ReFresh RV, dealers can help deliver that new RV look while making a handsome profit.”

For more information, call Dan Bennett, Sr., at 402-707-2148 or email [email protected]  ReFresh-RV.com

The post ReFresh RV Offering New Dealership Participation Program first appeared on RVBusiness - Breaking RV Industry News.

GOSHEN, Ind. – On Sept. 11, opening day of the America’s Largest RV Show in Hershey, Pa., Keystone RV’s Fuzion brand will unveil its patriotically themed fifth wheel, according to a press release.

The 40-plusd feet toy hauler will feature bold, American flag-inspired graphics, a field of iridescent stars and a matte-grey on matte-black paint scheme.

“Although the concept for this unique exterior was born months ago, it seems fitting that this RV, which celebrates the spirit of our nation, will first be shown on the 23rd anniversary of the 9/11 attacks,” the release stated.

Company officials anticipate the stars-and-stripes Fuzion will be unlike anything at America’s Largest RV Show. “I think the American flag screams about what our customers are about and their passion,” commented Camm Nickell, National Sales Manager for Fuzion and Impact toy haulers.

So how did it come about? Nickell’s love for motorsports provided the initial inspiration. While riding the dunes at Silver Lake, Michigan, he noticed that virtually every dune buggy, bike, ATV, etc., displayed an American flag. “Once we started, our entire team – sales, engineering, production – got behind it,” Nickell explained.

“And when the first model rolled off the line, not just our plant but also guys from other plants came around to look at it. The way it came together, the final product, is beyond anything I could have imagined.”

According to Nickell, Keystone’s in-house paint facility helped make this unique exterior possible. The paint team’s exceptional skills and openness to suggestions allowed the product teams to achieve impressive results. For example, this Fuzion features a matte finish that gives it a distinctive appearance and makes it less likely to show dirt and grime from road surfaces compared to traditional glossy exteriors.

While the Stars and Stripes exterior is the showstopper, it’s one of many upgrades for 2025, changes the Fuzion execs claim will give the brand best-in-class bragging rights. “We’ve done an entire facelift, everything from storage and frame to interior and exterior. We’ve made major changes,” says Nickell.   

Among the most significant:

• Two full-body paint options offering matte or glass finishes available in multiple color choices
• Best-in-class pass-through storage capacity
• Best-in-class tank capacities of 173 gallons fresh water and 104-gallon grey and black tanks
• Best in class 8,000 pounds Dexter axles
• 12-inch I-beam suspension
• 17 ½-inch wheels with H-rated Cooper tires
• Dual fuel generator
• Adjust-a-track frame welded tie-downs with 38 points of contact

The post Keystone to Debut Stars ‘n Stripes-Themed Toy Hauler on 9/11 first appeared on RVBusiness - Breaking RV Industry News.

Back in January at the Florida RV Super Show, Keystone RV Company introduced the all-new Arcadia fifth-wheel, touting it as a “complete, from the ground-up reinvention of what it means to be a towable RV.” At the time, officials teased a travel trailer variant of the Arcadia would be forthcoming. Now, roughly 90 days following […]

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EarthCruiser, a globally recognized leader in expedition vehicles, today (April 26) introduced the EC Terranova, a 4×4 all-season over-cab expedition vehicle available on a Ford one-ton chassis with Chevy and Ram options coming in 2022. EarthCruiser describes the Terranova as “purposefully designed for multi-function living and unyielding in its ability to perform in town or […]

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EDITOR’S NOTE: According to influencermarketinghub.com, an influencer is “someone with the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience.” Interestingly, many influencers today despise the term “influencer,” feeling that it has gotten a bad rap due to misuse and misunderstanding. Regardless, successful influencers have managed to leverage […]

The post RV Influencers Series Debuts with the Bennetts of RVLove appeared first on RVBusiness - Breaking RV Industry News.

Harvest Hosts, a membership program giving RVers access to unique RV camping options, today (April 6) announced that it has exceeded 2,000 host locations on its platform. This list includes more than 575 wineries, 500 farms, 241 breweries and distilleries, 390 golf courses, 338 museums and other attractions, all with scenic overnight RV camping options. […]

The post Harvest Hosts Members to Spend Over $40M Locally in ’21 appeared first on RVBusiness - Breaking RV Industry News.

Duo Form, the Edwardsburg, Mich., manufacturer of thermoformed products including OEM and aftermarket shower surrounds, skylights and PPE solutions, and contractor Nuway Construction broke ground Wednesday morning (April 1), on a 40,000-square-foot expansion. According to company officials, the new facility will enable Duo Form to consolidate all thermoforming equipment under one roof and help create […]

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With the traditional January Boston RV show a “no show” this year due to pandemic restrictions, the New England RV Dealers Association (NERVDA) hopes to help fill the gap this spring with a virtual event, one that officials said utilizes an RV-industry first web technology to deliver an immersive, interactive experience. Called the New England […]

The post New Technology Takes NERVDA RV Show Beyond Virtual appeared first on RVBusiness - Breaking RV Industry News.

A year ago this June, Marc and Julie Bennett hastily organized a virtual workshop named the “Hit the Road Summit” to help new RVers learn about the lifestyle. Now, the Bennetts have announced plans to launch a bigger and better version of the event, aptly named the 2nd Annual “Hit the Road RV Summit & […]

The post 2nd ‘Hit the Road RV Summit & RV Show’ Set for April 24-25 appeared first on RVBusiness - Breaking RV Industry News.

After a short winter hiatus, The RVers is back on Discovery Channel beginning Saturday, April 3, with the all-new Season Three premiering Saturday, May 15. For those not familiar with The RVers, it is a reality-type show about the RV lifestyle that follows a unique formula pioneered by creator and producer Anthony Nalli in his […]

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