Brian Schaeffer

Now, in the scenario above, park No. 2 had a vacancy and park No. 1 didn't. Could it be that being full most of the time has made us complacent and unwilling to make the customer feel very special? Source

Anytime someone says, “Oh all my business comes from ______  (you fill in the blank with internet, state guide, Good Sam, billboards, etc.), I know they aren’t paying attention to their business. Nobody gets 100% of their business from a single source. Source

One could argue that you need yield management the most when you have open sites. But, yield management could lead to open sites. Yes, but that is not a bad thing if you are still achieving the profit you desire. Source

Yield management isn’t implemented because nobody wants to be the first one to do it. Most park operators won’t raise their rates without "anonymously" calling every campground within 50 miles and getting their rates. Then the goal is to be $2 below the highest one! Source