Boat OEMs Craft New Plan to Attract Millennials

Die-hard water-skier and wake-boarder Jay Fieser has his sights set on buying a boat in a few years but the super-tricked-out, six-figure models he’s been eyeing just aren’t in the 20-year-old’s budget. Saukvalley.com reported that not only is this a problem for Fieser, but it’s also a challenge for the boating industry, whose typical customer […]