Harley’s Schmidt: Commoditizing Breeds Failure

The 2016 National RV Trade Show got off to a rousing start Monday (Nov. 28) when keynote speaker Ken Schmidt, the former director of communications strategy for Harley-Davidson Motor Co., warned of the downfalls of the “commoditization of an industry.” (To view a slideshow of Monday night Louisville activities and today’s Outlook Breakfast scroll to the right […]