Winnebago Phases Out Itasca; Part of 2-Year Plan

As part of a two-year initiative designed to leverage the Winnebago brand’s cachet with RV consumers, the builder recently informed dealers it has essentially phased out its Itasca nameplate. “This is all part of a larger strategy to become more aggressive in promoting the Winnebago brand name,” said Scott Degnan, vice president, sales and product […]