Auto Study Shows Dealers Sitting on Web Leads

At Proctor Honda in Tallahassee, Fla., salespeople are expected to respond to Internet leads within 20 minutes. Why? Because online shoppers are receptive for only a few minutes, says Alex Jefferson, e-commerce director for the three-store Proctor Dealerships group. “The closer you can reach them while they’re in the right mental state [to listen], the [...]