MIDDLEBURY, Ind. — Shasta RV, one of the most recognized and respected names in the RV industry, has announced a strategic partnership with UFP Factory Built, manufacturers of BRAWN, a premium American-made structural wall system specifically engineered to enhance the structural frame of Shasta RVs.
This collaboration brings exclusive, next-generation sidewall construction to Shasta’s introductory travel trailers, raising the bar on strength, safety, and reliability in this market segment, according to a release.
Starting June 13, Shasta began integrating BRAWN’s single-piece wall system into production, ushering in a new era of consistency and performance for the brand. While many introductory RVs still rely on traditional wood-framed walls built with staples and jigs, Shasta is offering something fundamentally stronger and more advanced.
“Our customers are value-conscious, but they don’t want to compromise on quality,” said Meg Grierson, General Manager of Shasta RV. “By partnering with UFP Factory Built on BRAWN, we’re giving our buyers structural integrity they can count on. From ease of towing to long-term durability, these walls deliver real benefits you can feel.”
Proudly built in the USA, the all-new BRAWN sidewall sets a new standard for durability and performance. Engineered with the highest degree of precision, BRAWN is more than just a wall system; it is a smarter, tougher foundation giving confidence and peace of mind to RVers for the road ahead.
RV Dealers can experience this innovation first-hand at Pre-Expo in Middlebury on July 22: https://bit.ly/4nwiK9s
With this launch, Shasta reinforces its commitment to innovation and unwavering focus on quality, setting a new benchmark for what entry-level RV buyers should expect.
More information on BRAWN solutions from UFP Factory Built will be available in Q4 2025.
Shasta RV: An American Original
Shasta RV has been a cornerstone of the American RV industry since 1941. With a legacy built on quality, innovation, and adventure, Shasta continues to lead the way in crafting affordable, dependable RVs that inspire the open-road lifestyle. Today, Shasta operates as a proud sub- brand of Coachmen RV, one of the most respected names in the recreational vehicle industry. Founded in 1964, Coachmen RV is known for its commitment to value, reliability, and customer satisfaction, bringing decades of experience and trust to every Shasta model.
About UFP Factory Built
UFP Factory Built, a division of UFP Industries, offers structural and critical components, custom solutions, and other ancillary products to the manufactured and modular home, commercial modular building, recreational vehicle, and cargo trailer industries. We source, assemble, manufacture, and distribute a variety of products to help our partners build better products more efficiently, enhancing the overall customer experience and bottom line. Our solutions include framing lumber, trusses, floors, walls, roofs, engineered wood, and composite products.
About BRAWN
Better Bones. Better Built.
With BRAWN inside, builders and manufacturers can rely on superior strength and durability to deliver better-built homes, trailers, and RVs. Whether you’re an RVer venturing off the beaten path or a contractor relying on work haulers for tough jobs, BRAWN ensures your products are built to last.
BRAWN is built on decades of experience in design, engineering, sourcing, manufacturing, assembling, and customization. Our industry expertise empowers our builder and OEM partners to build better-quality products, enhance brand loyalty, and create an exceptional end-user experience.
As a proud brand of UFP Industries, a multibillion-dollar global leader in the construction, retail, and packaging markets, BRAWN benefits from the expertise and resources that make us a trusted partner for builders and OEMs. Backed by UFP’s extensive capabilities, BRAWN is positioned to innovate and grow, providing industry-leading solutions for the modular, manufactured housing, RV, and cargo trailer industries.
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