EDITOR’S NOTE: The following is an excerpt of a report by Gordon White for TruckCamperMagazine.com.
Fresh off their ground-breaking GMAX, Northstar launches the 10X, a 10-foot hard side, wet bath truck camper oozing with innovation nose to storage bumper. Heads up truck camper marketplace. Northstar is on a tear!
There’s an epidemic in our industry of resting on established brands, reputations, and proven floor plans. If the campers are selling—or at least selling in line with the accepted marketplace sentiment—some companies are satisfied to ride things out. No need to make real changes. No drive to take risks. Just keep every product and feature where it is and wait for the good times to return.
Rex Willett, President of Northstar Campers, read the above sentence and thought, “That’s how companies die.” How do I know this? Because he’s been forthright about this belief, and aggressively acting on upon it.
Click here to read the full report at TruckCamperMagazine.com.
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