ReFresh RV, the Omaha, Neb.-based company with a proprietary solution to revitalize and protect RV exteriors, will introduce a dealer-direct program this month.
Company president and co-founder Jason Grimm told RVBusiness that the timing is ideal as dealers look for more ways to boost income when new and used RV sales are depressed.
Until now, ReFresh was available only through company employees and subcontractors, severely limiting the number of customers the company could accommodate. “As word spread,” Grimm noted, “we were getting calls from RV owners across the country and from dealers asking if we could train their techs to do it for themselves.”
Under the new Dealership Participation Program, the ReFresh team will work on location with dealer service personnel, providing 3-4 training days. In addition, the program includes detailed, written procedures to cover every aspect of the process, ongoing tech support, and enough cleaners, restorers, protective coating, and tools to complete eight average-sized RVs.
“We can turn a dull, highly oxidized trailer or motorhome into a new or better-than-new looking RV with no buffing and little labor,” Grimm explained. “Our transformative solution restores color and cleans stubborn marks and old caulking without buffing. Plus, we will offer a three or five-year warranty.”
Grimm’s 30-year background in the automotive detailing business led him to start the company and collaborate with a lifelong friend, a “genius in chemistry,” to develop a nano ceramic-fortified clear coat that resists scratching and stain and keeps the exterior looking factory new.
Once trained, Grimm estimates, a service tech can complete a restoration in 5-8 hours, depending on the size of the RV, turning a profit of about $1,200 to $1,300 per unit. In addition, by running used units through the ReFresh process, dealers can expect higher margins. All told, the dealership will recoup its investment in just a handful of jobs.
The company will also support dealers with a marketing program for the RV aftermarket and through print marketing materials and referrals.
“RV owners definitely have pride in ownership,” commented Grimm. “With ReFresh RV, dealers can help deliver that new RV look while making a handsome profit.”
For more information, call Dan Bennett, Sr., at 402-707-2148 or email [email protected] ReFresh-RV.com
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