EDITOR’S NOTE: Now in its 14th year, the RVBusiness Top 50 program celebrates those North American RV dealerships that, in the eyes of an esteemed panel of independent judges, best exemplifies dealer excellence in customer and community service. Winning dealers will be recognized during a presentation Nov. 13 during the RV Dealers Convention/Expo at Paris Las Vegas.
The Top 50 program is made possible thanks to the generous sponsorship of the following organizations: Airxcel Inc., Brown & Brown Insurance, Cummins Inc., GE Appliances, Genesis Products, Northpoint Commercial Finance, NTP-STAG, Performance Brokerage Services, Protective Asset Protection, RV Trader, and Wells Fargo.
RVBusiness will publish a profile of each Top 50 sponsor leading up to the RV Dealers Convention/Expo.
RV Trader draws more than 9 million visitors to its premier website connecting interested buyers with RV dealers, but the company is not resting on its laurels.
In fact, RV Trader is continually improving the website to make it even more valuable for consumers and dealers, says Erin Ruane, chief marketing officer for Virginia Beach, Virginia-based Trader Interactive, the parent company of RV Trader.
“We’ve got a lot of new tools and programs that we’ve been rolling out to support our dealers,” she says. For example, RV Trader has launched Service First, which pairs a dedicated RV Trader sales consultant to work with individual dealers that they can contact anytime to discuss their performance metrics. Additionally, RV Trader this year debuted its Premium Select product, which elevates dealer ads from standard to premium listings, and its eMail Lead Amplifier program, which provides dealers with more consumer email leads.
RV Trader also ramped up a new generation of unbiased RV product reviews, which Ruane says consumers and dealers alike should appreciate. “I think it really underscores the commitment that we have to continually improve our platform for both dealers and consumers,” she says.
Other benefits RV Trader offers to dealers include its TraderTraxx web program and smartphone app for dealers, as well as its lead enrichment software. Those programs provide exclusive industry data, as well as insights on consumers shopping the website, such as the type of unit they are shopping for and how long they’ve been searching. TraderTraxx also lets dealers manage their online leads.
Meanwhile, RV Trader has a designated onboarding team that works with dealers when they first join to help them make the most of their membership. The company also offers in-person training at trade shows and customized webinars where dealers can learn how to make the most of RV Trader tools, as well as resources such as SEO best practices and trend reports.
Currently, RV Trader is beta testing a program that collects information from customers on the website about how responsive dealers are on following up with sales leads and it lets the dealers know how their prices compare with others on the website.
“We take our role in this amazing industry very seriously,” Ruane said. “We are here to provide leading advertising services to connect buyers to dealers and to provide dealers with the data only we have to make stronger, data-driven decisions in order to be more successful.”
As for why RV Trader is supporting the RVBusiness Top 50 Dealer Awards, Ruane says, “Supporting the RVBusiness Top 50 Dealer Awards is a testament to our commitment. We celebrate and recognize the outstanding achievements of dealers who drive our industry forward, showcasing the innovation and dedication that makes the RV community thrive.”
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