FAIRFAX, Va. – By understanding current trends and dynamics, dealers can strategically position their business to capture market share and generate more leads. In the competitive RV market, leveraging data insights is essential for gaining an edge and effectively engaging buyers at every stage of the sales funnel.
“Insights 360: Leveraging Consumer Data for Market Success” begins at 12:45 p.m. Nov. 14 and is led by Erin Ruane, chief sales officer, RV Trader and Statistical Surveys Inc.; John Ryneska, senior sales manager, Statistical Surveys, Inc.; Gillian Luce, AVP, marketing, Trader Interactive; Anna Stoica-Zhang, director of product, marketplaces, Trader Interactive; and Sasha Pyshkov, director of data analytics and insights, Trader Interactive, is part of the business innovation education track.
Learning objectives for this session:
- How to leverage data-driven insights to optimize marketing efforts and effectively engage buyers at various stages of the sales funnel to improve lead generation in a competitive market.
- The current trends and consumer behaviors in the RV market using insights from RV Trader’s marketplace, consumer research, registration data from Statistical Surveys Inc., and more to strategically position their dealership for success.
- Techniques for refining inventory and engaging their buyers based on consumer preferences, marketplace behavior, and the consumer purchase journey.
About the RV Dealers Convention/Expo
The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry.
The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.
To register for the 2024 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email [email protected].
The post RVDA Workshop to Help Dealers Navigate Market Trends first appeared on RVBusiness - Breaking RV Industry News.