Each week, Huntington Private Bank Chief Investment Officer John Augustine shares his perspective on three financial news headlines impacting the U.S. economy and markets. The brief video includes a general analysis of those events, and their potential repercussions.
The post Huntington Bank: Three Things We Learned This Week first appeared on RVBusiness - Breaking RV Industry News.
PHOENIX, Ariz. – Supersede, an innovative materials company redefining the future of manufacturing and construction, today announced in a press release the close of a $10 million seed round, consisting of $5 million in convertible debt and $5 million in senior secured equipment financing, to scale production of its groundbreaking Supersede Marine Board—a high-performance, cost-effective and recyclable replacement for marine-grade plywood.
The funding round includes participation from a major U.S. building products distributor, as well as circular economy-focused firm Closed Loop Partners and multiple angel groups and strategic individual investors.
As supply chain instability and material costs increase, particularly amid rising trade barriers, Supersede is positioned to disrupt the U.S. market for structural wood panels, valued at over $30B. The company’s solution arrives at a critical moment for sectors like boat, RV, and modular home manufacturing. Marine-grade plywood has long been the standard for these sectors, but the material comes with serious drawbacks: it’s reliant on volatile resource extraction, prone to water damage, contains formaldehyde-based binders, and lacks an established end-of-life pathway, often ending up in landfills.
Supersede’s panels solve these problems with a 100% waterproof, rot-proof, and recyclable drop-in replacement for marine-grade plywood that integrates seamlessly into existing manufacturing workflows. Using recycled polypropylene (rPP), the company’s patented extrusion process yields durable, high-strength structural panels that outperform traditional plywood in water resistance, fastener retention, compressive strength, and durability.
“The Supersede Marine Board is the first real replacement to marine-grade plywood that meets the demands of marine and outdoor construction, and solves the core challenges faced by manufacturers today, from rot, warping, and inconsistent supply to toxic exposure risks for workers,” said Sean Petterson, CEO and Co-Founder of Supersede. “This funding is a validation of the product-market fit and growing customer demand, and it’s enabling us to scale faster than we imagined—including building a second manufacturing facility that will triple our production capacity and add over 50 new jobs.”
The new facility’s location is being finalized and the company expects to announce the selected site later this year, but current production is already driving greater efficiencies. Supersede’s solution eliminates multiple steps in the manufacturing process—no sanding, sealing, or drying required—reducing labor costs and increasing throughput. Its panels eliminate the need for toxic chemicals like formaldehyde and chromated copper arsenate, improving safety for workers and end-users alike. Supersede also plans to localize feedstock sourcing, reducing transportation emissions and creating manufacturing jobs in underserved regions.
The company also runs a buyback program to support closed-loop recycling: offcuts and end-of-life products can be reprocessed into new boards––helping manufacturers achieve zero-waste targets without compromising performance.
“We see opportunity for more efficient materials management in the built environment, a sector that often sees high rates of material loss to landfills, and now faces material shortages and delays,” said Kristin Taylor, Venture Partner at Closed Loop Partners. “Supersede is using post-industrial feedstock that is otherwise unrecoverable in traditional recycling markets today. By turning this material into durable building products, Supersede is accelerating a more domestic, value-added, resilient circular economy.”
About Supersede:
Supersede is a cutting-edge materials company that aims to replace conventional wood-based building materials in manufacturing and construction. The company’s flagship product, the Supersede Marine Board, is the world’s first modern, scalable, and affordable 1:1 replacement for marine-grade plywood. The Supersede Marine Board is 100% recyclable, waterproof, rot-proof, and does not splinter or split. Supersede’s vertically integrated supply chain is more reliable, streamlined and scalable than that of traditional plywood, ensuring consistent pricing and increased throughput. Supersede is also significantly more environmentally sustainable than ordinary plywood, as its production process saves trees and utilizes recycled plastic waste. The Supersede Marine Board is poised to transform the manufacture of boats, modular homes, RVs, and trailers.
The post Supersede Gets $10M to Produce Alternative to Plywood first appeared on RVBusiness - Breaking RV Industry News.
BILLINGS, Mont. – Kampgrounds of America, Inc. (KOA), the world’s largest network of privately owned campgrounds, is pleased to announce they have been named one of the Top Recession-Resistant Franchises for 2025 by Franchise Business Review, an independent market research firm specializing in franchisee satisfaction.
The recognition is based on survey feedback from more than 35,000 franchise owners across over 365 leading franchise brands. KOA was one of only 50 franchises to earn a spot on the exclusive list, demonstrating both exceptional franchisee satisfaction and a proven ability to perform well during economic downturns.
Franchisees were asked to rate their experience across 33 key areas, including training and support, leadership, operations, culture, and financial opportunity. KOA significantly outperformed industry benchmarks, with 94% of franchisees saying they enjoy owning and operating the business, and 78% saying they would recommend the KOA franchise to others.
“This recognition reflects not just the strength of our business model, but the resilience and dedication of our franchisees,” said Toby O’Rourke, President and CEO of Kampgrounds of America. “Even during times of economic uncertainty, people continue to prioritize experiences in the outdoors. KOA is proud to support franchisees who are meeting that demand with best-in-class hospitality and service.”
According to Franchise Business Review, franchise brands that made this year’s list reported owner satisfaction scores 10-40% higher than average and annual earnings 25% greater than their peers.
“While no business is 100% recession-proof, these franchise businesses have demonstrated that they are highly recession-resistant based on historical performance,” said Eric Stites, CEO of Franchise Business Review. “The 50 brands on this year’s list have an average owner satisfaction rating of 10-40% higher than the industry benchmark and report 25% higher annual earnings compared to competitors. For people seeking to be their own boss, we recommend you start by researching the recession-resistant businesses we identified this year. They have performed well in good times and bad and they demonstrate a strong potential to outperform their competitors during challenging economic times.”
For more information about KOA or how to become a franchisee, please visit www.KOA.com. Go to FranchiseBusinessReview.com to see the full list of the Top Franchises of 2025.
ABOUT KAMPGROUNDS OF AMERICA, INC.
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
ABOUT FRANCHISE BUSINESS REVIEW
Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at FranchiseBusinessReview.com. To read our publications, visit https://franchisebusinessreview.com/page/publications.
The post KOA Named a Top Recession-Resistant Franchise for 2025 first appeared on RVBusiness - Breaking RV Industry News.
BILLINGS, Mont. – Kampgrounds of America, Inc. (KOA), the world’s largest network of privately owned campgrounds, is pleased to announce they have been named one of the Top Recession-Resistant Franchises for 2025 by Franchise Business Review, an independent market research firm specializing in franchisee satisfaction.
The recognition is based on survey feedback from more than 35,000 franchise owners across over 365 leading franchise brands. KOA was one of only 50 franchises to earn a spot on the exclusive list, demonstrating both exceptional franchisee satisfaction and a proven ability to perform well during economic downturns.
Franchisees were asked to rate their experience across 33 key areas, including training and support, leadership, operations, culture, and financial opportunity. KOA significantly outperformed industry benchmarks, with 94% of franchisees saying they enjoy owning and operating the business, and 78% saying they would recommend the KOA franchise to others.
“This recognition reflects not just the strength of our business model, but the resilience and dedication of our franchisees,” said Toby O’Rourke, President and CEO of Kampgrounds of America. “Even during times of economic uncertainty, people continue to prioritize experiences in the outdoors. KOA is proud to support franchisees who are meeting that demand with best-in-class hospitality and service.”
According to Franchise Business Review, franchise brands that made this year’s list reported owner satisfaction scores 10-40% higher than average and annual earnings 25% greater than their peers.
“While no business is 100% recession-proof, these franchise businesses have demonstrated that they are highly recession-resistant based on historical performance,” said Eric Stites, CEO of Franchise Business Review. “The 50 brands on this year’s list have an average owner satisfaction rating of 10-40% higher than the industry benchmark and report 25% higher annual earnings compared to competitors. For people seeking to be their own boss, we recommend you start by researching the recession-resistant businesses we identified this year. They have performed well in good times and bad and they demonstrate a strong potential to outperform their competitors during challenging economic times.”
For more information about KOA or how to become a franchisee, please visit www.KOA.com. Go to FranchiseBusinessReview.com to see the full list of the Top Franchises of 2025.
ABOUT KAMPGROUNDS OF AMERICA, INC.
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
ABOUT FRANCHISE BUSINESS REVIEW
Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at FranchiseBusinessReview.com. To read our publications, visit https://franchisebusinessreview.com/page/publications.
The post KOA Named a Top Recession-Resistant Franchise for 2025 first appeared on RVBusiness - Breaking RV Industry News.
EDEN PRAIRIE, Minn. – When it comes to the outdoors, more women are lacing up their hiking boots, unrolling yoga mats in the park and charting weekend getaways under open skies, according to a recent survey from Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor recreation products.
The company’s annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activity in 2025—a six-point jump from last year—with over half (55%) spending six or more hours outside each week. Overall, 89 percent of women will at least maintain their outdoor activity level in 2025. This surge highlights a growing shift in how women are prioritizing time in nature and embracing the mental and physical health benefits it brings.
“It’s inspiring to see more women recognizing the power of the outdoors and its positive impact on health and well-being,” said Amber Holm, chief marketing officer at Winnebago Industries. “From empowerment to connection to a sense of freedom, spending time outside delivers meaningful benefits for everyone. That’s why at Winnebago Industries, through innovative products and meaningful partnerships, we’re breaking down barriers so all people, especially women, can get outside and thrive.”
Now in its fifth year, the Winnebago Industries Spotlight Survey examines outdoor industry trends and consumer behavior. Building on last year’s learning about growing outdoor participation, the premium RV and boat maker looked at the benefits and barriers to getting more women outdoors for 2025.
The Power of the Outdoors
For many women, the outdoors is more than a destination—it’s a path to well-being. Among those planning to increase their time outside in 2025, the top motivations are deeply personal: to stay active (56%), improve overall health (54%), reduce stress (52%), and boost mood (48%). These benefits resonate across generations, though each age group brings its own perspective. Baby Boomers are especially drawn to the physical health advantages, while younger generations—Gen Z and Millennials—see outdoor experiences as a way to build self-reliance, gain perspective and learn new skills.
What’s Holding Women Back?
Despite the growing enthusiasm, barriers remain. A striking 90 percent of women report at least one obstacle to outdoor participation. Chief among them is safety—many women feel uneasy venturing out alone. Social dynamics also play a role: the number of women reducing outdoor time because family members aren’t interested has doubled since 2022. And for some, a lack of experience or knowledge continues to be a persistent hurdle.
Creating a More Inclusive Outdoors
So what would help more women step outside with confidence? According to the survey, the answer lies in connection and reassurance. Over half of respondents (52%) said they’d be more likely to participate if they could do so with a loved one or friend. Others pointed to the need for better safety measures—18 percent said they’d spend more time outdoors if they felt safer or had more guidance.
“Community, safety and education are critical factors in the enjoyment of outdoor recreation,” said Holm. “As an outdoor industry, it’s time for us to unite and ensure that every woman feels welcome, safe, and empowered in the outdoors. By breaking down barriers and building inclusive spaces, we can create a future where women not only participate—but lead—in shaping the outdoor experience for generations to come.”
The survey was conducted in the spring of 2025. The sample size was 1,000 United States-based female adults 18+.
The post Winnebago Survey: Female Outdoor Activity to Grow in ’25 first appeared on RVBusiness - Breaking RV Industry News.
EDEN PRAIRIE, Minn. – When it comes to the outdoors, more women are lacing up their hiking boots, unrolling yoga mats in the park and charting weekend getaways under open skies, according to a recent survey from Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor recreation products.
The company’s annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activity in 2025—a six-point jump from last year—with over half (55%) spending six or more hours outside each week. Overall, 89 percent of women will at least maintain their outdoor activity level in 2025. This surge highlights a growing shift in how women are prioritizing time in nature and embracing the mental and physical health benefits it brings.
“It’s inspiring to see more women recognizing the power of the outdoors and its positive impact on health and well-being,” said Amber Holm, chief marketing officer at Winnebago Industries. “From empowerment to connection to a sense of freedom, spending time outside delivers meaningful benefits for everyone. That’s why at Winnebago Industries, through innovative products and meaningful partnerships, we’re breaking down barriers so all people, especially women, can get outside and thrive.”
Now in its fifth year, the Winnebago Industries Spotlight Survey examines outdoor industry trends and consumer behavior. Building on last year’s learning about growing outdoor participation, the premium RV and boat maker looked at the benefits and barriers to getting more women outdoors for 2025.
The Power of the Outdoors
For many women, the outdoors is more than a destination—it’s a path to well-being. Among those planning to increase their time outside in 2025, the top motivations are deeply personal: to stay active (56%), improve overall health (54%), reduce stress (52%), and boost mood (48%). These benefits resonate across generations, though each age group brings its own perspective. Baby Boomers are especially drawn to the physical health advantages, while younger generations—Gen Z and Millennials—see outdoor experiences as a way to build self-reliance, gain perspective and learn new skills.
What’s Holding Women Back?
Despite the growing enthusiasm, barriers remain. A striking 90 percent of women report at least one obstacle to outdoor participation. Chief among them is safety—many women feel uneasy venturing out alone. Social dynamics also play a role: the number of women reducing outdoor time because family members aren’t interested has doubled since 2022. And for some, a lack of experience or knowledge continues to be a persistent hurdle.
Creating a More Inclusive Outdoors
So what would help more women step outside with confidence? According to the survey, the answer lies in connection and reassurance. Over half of respondents (52%) said they’d be more likely to participate if they could do so with a loved one or friend. Others pointed to the need for better safety measures—18 percent said they’d spend more time outdoors if they felt safer or had more guidance.
“Community, safety and education are critical factors in the enjoyment of outdoor recreation,” said Holm. “As an outdoor industry, it’s time for us to unite and ensure that every woman feels welcome, safe, and empowered in the outdoors. By breaking down barriers and building inclusive spaces, we can create a future where women not only participate—but lead—in shaping the outdoor experience for generations to come.”
The survey was conducted in the spring of 2025. The sample size was 1,000 United States-based female adults 18+.
The post Winnebago Survey: Female Outdoor Activity to Grow in ’25 first appeared on RVBusiness - Breaking RV Industry News.
EDEN PRAIRIE, Minn. – When it comes to the outdoors, more women are lacing up their hiking boots, unrolling yoga mats in the park and charting weekend getaways under open skies, according to a recent survey from Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor recreation products.
The company’s annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activity in 2025—a six-point jump from last year—with over half (55%) spending six or more hours outside each week. Overall, 89 percent of women will at least maintain their outdoor activity level in 2025. This surge highlights a growing shift in how women are prioritizing time in nature and embracing the mental and physical health benefits it brings.
“It’s inspiring to see more women recognizing the power of the outdoors and its positive impact on health and well-being,” said Amber Holm, chief marketing officer at Winnebago Industries. “From empowerment to connection to a sense of freedom, spending time outside delivers meaningful benefits for everyone. That’s why at Winnebago Industries, through innovative products and meaningful partnerships, we’re breaking down barriers so all people, especially women, can get outside and thrive.”
Now in its fifth year, the Winnebago Industries Spotlight Survey examines outdoor industry trends and consumer behavior. Building on last year’s learning about growing outdoor participation, the premium RV and boat maker looked at the benefits and barriers to getting more women outdoors for 2025.
The Power of the Outdoors
For many women, the outdoors is more than a destination—it’s a path to well-being. Among those planning to increase their time outside in 2025, the top motivations are deeply personal: to stay active (56%), improve overall health (54%), reduce stress (52%), and boost mood (48%). These benefits resonate across generations, though each age group brings its own perspective. Baby Boomers are especially drawn to the physical health advantages, while younger generations—Gen Z and Millennials—see outdoor experiences as a way to build self-reliance, gain perspective and learn new skills.
What’s Holding Women Back?
Despite the growing enthusiasm, barriers remain. A striking 90 percent of women report at least one obstacle to outdoor participation. Chief among them is safety—many women feel uneasy venturing out alone. Social dynamics also play a role: the number of women reducing outdoor time because family members aren’t interested has doubled since 2022. And for some, a lack of experience or knowledge continues to be a persistent hurdle.
Creating a More Inclusive Outdoors
So what would help more women step outside with confidence? According to the survey, the answer lies in connection and reassurance. Over half of respondents (52%) said they’d be more likely to participate if they could do so with a loved one or friend. Others pointed to the need for better safety measures—18 percent said they’d spend more time outdoors if they felt safer or had more guidance.
“Community, safety and education are critical factors in the enjoyment of outdoor recreation,” said Holm. “As an outdoor industry, it’s time for us to unite and ensure that every woman feels welcome, safe, and empowered in the outdoors. By breaking down barriers and building inclusive spaces, we can create a future where women not only participate—but lead—in shaping the outdoor experience for generations to come.”
The survey was conducted in the spring of 2025. The sample size was 1,000 United States-based female adults 18+.
The post Winnebago Survey: Female Outdoor Activity to Grow in ’25 first appeared on RVBusiness - Breaking RV Industry News.
EDEN PRAIRIE, Minn. – When it comes to the outdoors, more women are lacing up their hiking boots, unrolling yoga mats in the park and charting weekend getaways under open skies, according to a recent survey from Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor recreation products.
The company’s annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activity in 2025—a six-point jump from last year—with over half (55%) spending six or more hours outside each week. Overall, 89 percent of women will at least maintain their outdoor activity level in 2025. This surge highlights a growing shift in how women are prioritizing time in nature and embracing the mental and physical health benefits it brings.
“It’s inspiring to see more women recognizing the power of the outdoors and its positive impact on health and well-being,” said Amber Holm, chief marketing officer at Winnebago Industries. “From empowerment to connection to a sense of freedom, spending time outside delivers meaningful benefits for everyone. That’s why at Winnebago Industries, through innovative products and meaningful partnerships, we’re breaking down barriers so all people, especially women, can get outside and thrive.”
Now in its fifth year, the Winnebago Industries Spotlight Survey examines outdoor industry trends and consumer behavior. Building on last year’s learning about growing outdoor participation, the premium RV and boat maker looked at the benefits and barriers to getting more women outdoors for 2025.
The Power of the Outdoors
For many women, the outdoors is more than a destination—it’s a path to well-being. Among those planning to increase their time outside in 2025, the top motivations are deeply personal: to stay active (56%), improve overall health (54%), reduce stress (52%), and boost mood (48%). These benefits resonate across generations, though each age group brings its own perspective. Baby Boomers are especially drawn to the physical health advantages, while younger generations—Gen Z and Millennials—see outdoor experiences as a way to build self-reliance, gain perspective and learn new skills.
What’s Holding Women Back?
Despite the growing enthusiasm, barriers remain. A striking 90 percent of women report at least one obstacle to outdoor participation. Chief among them is safety—many women feel uneasy venturing out alone. Social dynamics also play a role: the number of women reducing outdoor time because family members aren’t interested has doubled since 2022. And for some, a lack of experience or knowledge continues to be a persistent hurdle.
Creating a More Inclusive Outdoors
So what would help more women step outside with confidence? According to the survey, the answer lies in connection and reassurance. Over half of respondents (52%) said they’d be more likely to participate if they could do so with a loved one or friend. Others pointed to the need for better safety measures—18 percent said they’d spend more time outdoors if they felt safer or had more guidance.
“Community, safety and education are critical factors in the enjoyment of outdoor recreation,” said Holm. “As an outdoor industry, it’s time for us to unite and ensure that every woman feels welcome, safe, and empowered in the outdoors. By breaking down barriers and building inclusive spaces, we can create a future where women not only participate—but lead—in shaping the outdoor experience for generations to come.”
The survey was conducted in the spring of 2025. The sample size was 1,000 United States-based female adults 18+.
The post Winnebago Survey: Female Outdoor Activity to Grow in ’25 first appeared on RVBusiness - Breaking RV Industry News.
EDEN PRAIRIE, Minn. – When it comes to the outdoors, more women are lacing up their hiking boots, unrolling yoga mats in the park and charting weekend getaways under open skies, according to a recent survey from Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor recreation products.
The company’s annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activity in 2025—a six-point jump from last year—with over half (55%) spending six or more hours outside each week. Overall, 89 percent of women will at least maintain their outdoor activity level in 2025. This surge highlights a growing shift in how women are prioritizing time in nature and embracing the mental and physical health benefits it brings.
“It’s inspiring to see more women recognizing the power of the outdoors and its positive impact on health and well-being,” said Amber Holm, chief marketing officer at Winnebago Industries. “From empowerment to connection to a sense of freedom, spending time outside delivers meaningful benefits for everyone. That’s why at Winnebago Industries, through innovative products and meaningful partnerships, we’re breaking down barriers so all people, especially women, can get outside and thrive.”
Now in its fifth year, the Winnebago Industries Spotlight Survey examines outdoor industry trends and consumer behavior. Building on last year’s learning about growing outdoor participation, the premium RV and boat maker looked at the benefits and barriers to getting more women outdoors for 2025.
The Power of the Outdoors
For many women, the outdoors is more than a destination—it’s a path to well-being. Among those planning to increase their time outside in 2025, the top motivations are deeply personal: to stay active (56%), improve overall health (54%), reduce stress (52%), and boost mood (48%). These benefits resonate across generations, though each age group brings its own perspective. Baby Boomers are especially drawn to the physical health advantages, while younger generations—Gen Z and Millennials—see outdoor experiences as a way to build self-reliance, gain perspective and learn new skills.
What’s Holding Women Back?
Despite the growing enthusiasm, barriers remain. A striking 90 percent of women report at least one obstacle to outdoor participation. Chief among them is safety—many women feel uneasy venturing out alone. Social dynamics also play a role: the number of women reducing outdoor time because family members aren’t interested has doubled since 2022. And for some, a lack of experience or knowledge continues to be a persistent hurdle.
Creating a More Inclusive Outdoors
So what would help more women step outside with confidence? According to the survey, the answer lies in connection and reassurance. Over half of respondents (52%) said they’d be more likely to participate if they could do so with a loved one or friend. Others pointed to the need for better safety measures—18 percent said they’d spend more time outdoors if they felt safer or had more guidance.
“Community, safety and education are critical factors in the enjoyment of outdoor recreation,” said Holm. “As an outdoor industry, it’s time for us to unite and ensure that every woman feels welcome, safe, and empowered in the outdoors. By breaking down barriers and building inclusive spaces, we can create a future where women not only participate—but lead—in shaping the outdoor experience for generations to come.”
The survey was conducted in the spring of 2025. The sample size was 1,000 United States-based female adults 18+.
The post Winnebago Survey: Female Outdoor Activity to Grow in ’25 first appeared on RVBusiness - Breaking RV Industry News.
ELKHART, Ind. – Alera Marine Group is officially open for business (aleramarine.com) and making waves from day one. The company, founded in the heart of Elkhart, Ind., enters the marine industry with a bold vision: to build watercraft with real performance, smart serviceability, and unmistakable presence.
Backed by over 200 years of combined marine experience, Alera’s leadership team includes Founder & CEO Coley Brady, General Manager Jordan Kistler, and VP of Marketing Joe Mehl—along with a growing team of 40+ passionate designers, engineers, and craftsmen who know what it takes to build a better boating experience.
“There’s a clear opportunity to bring something fresh and exciting to this space without cutting corners on what matters most,” said Coley Brady, CEO of Alera Marine Group. “We’re focused on doing the right thing for our dealers, our vendors, our customers and the people who walk through our doors every day.”
Alera’s debut model — the Model M pontoon — has already gained attention through private dealer events and early test rides. Engineered with precision and intention, the boat reflects the company’s obsession with the details that make ownership easier and performance stronger.
“Intentionality has been a constant theme since day one,” said Jordan Kistler, General Manager. “We’ve obsessed over the little things that add up in a major way for the end user. This boat wasn’t built for the showroom, it was built for the water.”
More than just a pontoon, Alera is positioning itself as a lifestyle brand with energy, culture, and values baked into every aspect of the business. The internal mission—Propelling people forward by doing whatever it takes—guides everything from product development to customer care.
“The Alera Era represents a wave of energy,” said Mehl “It’s about building something with presence—something that turns heads and makes people feel like they’re part of something bigger. We’re not just launching a boat. We’re launching a movement. It’s a vibe. And yeah… we’re doing it all with a little swagger.”
The team’s first model, the Model M, will make its public debut in the coming weeks, with boats arriving at select dealer partners later this year. Alera will continue rolling out new content, media, and dealer events throughout the summer.
For those watching the brand’s rise from idea to reality, one thing is clear: Alera isn’t chasing trends. They’re starting something of their own—and they’re doing it with momentum, pride and a clear commitment to dealer partners and customers alike.
Alera Marine Group is a pontoon boat manufacturer based in Elkhart, Ind. Founded by a team of marine industry veterans, Alera is focused on building high-quality boats that emphasize performance, serviceability, and thoughtful design. With over 200 combined years of industry experience, the Alera team is committed to delivering a product that is reliable, easy to own, and enjoyable to operate. The company’s first model, the Alera Model M, brings together smart engineering, functional features, and modern styling. Alera’s mission is simple: to propel people forward by doing whatever it takes—whether that means supporting customers, partnering with dealers, or building boats that stand the test of time.
The post Coley Brady & Team Introduces Alera Marine Group first appeared on RVBusiness - Breaking RV Industry News.