App My Community, the creator of custom-branded mobile apps for parks and resorts, is thrilled to announce its expansion into Australia and New Zealand. This expansion brings the app’s powerful features — real-time communication, enhanced local and park event promotion and the ability to drive revenue for park amenities — to two of the world’s most vibrant, outdoor-focused regions, according to a press release.
“We’re excited to introduce App My Community to Australia and New Zealand,” said Joe Duemig, CEO and founder of App My Community. “We had the privilege of exhibiting at two major conferences in Australia in May and are showcasing our app at a third conference in New Zealand in July. A special thank you to CPAQ (Caravan Parks Association of Queensland), CIAA (Caravan Industry Association of Australia), and HPNA (Holiday Parks New Zealand) for their warm welcome to the Outdoor Hospitality space.”
In addition to exhibiting, Joe & Rose Duemig, co-founders of App My Community, led a session at two of the conferences profiling the latest trends in the U.S. Outdoor Hospitality industry. The company also supported the conferences by providing customized apps for event attendees, showcasing how their technology enhances both event management and guest engagement.
To ensure the app delivers maximum value, Bobby Sorden, CMO for App My Community, set off on an epic adventure through Australia and New Zealand, diving into the world of Holiday and Caravan Parks. He started solo in Brisbane, renting a motorhome and hitting the road for the first time, driving on the opposite side — both of the road and the vehicle. He made his way down the scenic Gold Coast, staying at a different Holiday Park each night and visiting over 90 parks while covering more than 1,000 miles.
In the second week, he picked up his wife, 17-year-old son, and 19-year-old daughter, who joined him for the rest of the Australian journey and continued with him in New Zealand. There, the family traveled another 750 miles, exploring more than 30 Holiday Parks across the South Island. They also sampled McDonald’s in Australia and Taco Bell in New Zealand — both tasting noticeably different than back home in the U.S.
“It was an unforgettable trip full of fun, family time, and eye-opening insights into the outdoor hospitality scene in both countries,” said Sorden.
His on-the-ground experience is helping to shape the platform’s offerings to better serve the needs of park operators and guests in these regions.
According to the release, wherever your community is located, App My Community has found that the fundamental values of providing an exceptional experience for the guest can be supported by having a mobile app that provides:
- Real-Time Communication: Keep guests informed with instant notifications about events, changes, and park services.
- Event & Activity Promotion: Boost visibility and engagement for local events and park activities, encouraging guest participation and enhancing their overall experience.
- Revenue Generation: Maximize park amenities and services by streamlining bookings, purchases, and promotional offers directly through the app.
- Customizable Branding: Tailor the mobile app experience to align with individual park branding, making it an extension of the park’s identity.
“Our goal is to offer caravan and resort operators a powerful tool to improve guest experiences, streamline operations, and increase revenue,” added Joe Duemig. “By offering a mobile solution that’s fully customizable, we’re able to help parks in Australia and New Zealand stay connected to their guests and provide them with an exceptional outdoor hospitality experience.”
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