LANCASTER, Calif. — REV Group, Inc. (NYSE: REVG) announced it has sold Lance Camper Manufacturing Corporation – a premier builder of high- quality travel trailers and truck campers – to Vision Kore Inc., effective Thursday, June 26.
In a separate announcement, Lance Camper and Vision Kore officials said the transition to new ownership marks a significant milestone in the company’s 60-year legacy.
Bill Rex, a longtime RV industry veteran whose career began on the factory floor at Dolphin Campers before founding Rexhall Industries in 1986, will serve as president of Lance Camper. Rex is also Vision Kore’s co-founder and CEO.
His background includes decades of experience in engineering, operations and executive leadership with companies such as THOR West, and BYD Coach & Bus as their president and general manager.
“Lance has long been a brand I’ve respected and admired,” said Rex. “To now help lead its next phase of growth is a tremendous honor. My goal is to build on the strengths that made Lance a leader — smart design, strong dealer relationships and consistent quality — while introducing renewed energy and operational focus.”
Like Lance Camper, Vision Kore and Rexhall Industries are also based in Lancaster, Calif.
“Lance Camper is an iconic brand of campers and trailers, and we are thrilled that it’s joining the Vision Kore family,” Rex added. “We look forward to welcoming and working with the talented Lance Camper team led by Gary Conley who’s been with Lance over 40 years, building on the foundation laid by REV Group and continuing to serve the brand’s loyal customer base.”
The sale of California-based Lance Camper marks REV Group’s exit from the non-motorized RV segment and reflects a strategic focus on its motorized RV brands, which include Fleetwood RV, Holiday Rambler, American Coach, Midwest Automotive Designs and Renegade RV.
By focusing on its motorized Class A, B and C motorhomes, REV will optimize its facility proximity for resource allocation and strengthen its competitive position while continuing to consistently deliver exceptional products and services, according to the REV release.
“We are excited for the continued growth and success of Lance Camper under Vision Kore’s ownership. I want to acknowledge and thank the Lance team for their unwavering dedication, professionalism, and hard work,” said Gary Gunter, president, REV Recreational Vehicles Segment.
The sale returns Lance to private ownership — an environment under which the brand historically thrived. Lance will continue full operations at its Lancaster facility with no disruption to production, service, or dealer support.
During its time with REV, Lance expanded its production capacity, invested in infrastructure and automation, and strengthened internal systems and processes. These enhancements have positioned the company to respond more efficiently to market demand and continue delivering the product quality and dealer support for which Lance is known.
“We’re grateful to REV Group for the investments and support that helped us grow operationally over the past several years,” said Gary Conley, director of Sales and Marketing, who has served at Lance Camper for over 40 years. “This transition is an exciting opportunity to reinvest in the values that built Lance — quality products, trusted partnerships, and responsive dealer support. With this new and expanded leadership team that understands both the retail and manufacturing sides of the industry, we’re entering a new era of focus and forward momentum.”
About Lance Camper
Founded in 1965 and headquartered in Lancaster, California, Lance Camper Mfg. Corp. is a leading manufacturer of high-quality, ultra-lightweight, composite-built truck campers and travel trailers. The company’s product portfolio includes its flagship Lance models, the rugged Enduro off-road trailer, and the value-driven Squire line of truck campers and travel trailers. An 18-time recipient of the RVDA’s prestigious DSI (Dealer Satisfaction Index) Quality Circle Award, Lance Camper is recognized for its longstanding commitment to product quality, innovation, and dealer support.
For more information, visit LanceCamper.com.
About REV Group, Inc.
REV Group companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services, which serve a diversified customer base, primarily in the United States, through two segments: Specialty Vehicles and Recreational Vehicles. The Specialty Vehicles Segment provides customized vehicle solutions for applications, including essential needs for public services (ambulances and fire apparatus) and commercial infrastructure (terminal trucks and industrial sweepers). REV Group’s Recreational Vehicles Segment manufactures a variety of RVs from Class B vans to Class A motorhomes. REV Group’s portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of REV Group’s brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG. Investors-REVG
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