GOSHEN, Ind. – Alliance RV’s sixth annual national rally – known as the “Ally Rally” in which Alliance owners (Allies) from all across the U.S. and Canada gather to rally around the brand – officially got underway yesterday at the Elkhart County 4H Fairgrounds.
Through the end of this week, the nearly 800 owners of 370 Alliance RV-branded travel trailers, fifth-wheels and toy haulers will be immersed in education, entertainment and camaraderie.
“We’ve got a heck of a week planned for them,” said Bill Martin, Alliance RV’s vice president of Customer Experience and, judging by the number of people who stopped to say hello to him, one of the more popular people at the event.
The week’s festivities kicked off Monday with a dunk tank featuring YouTube stars Josh “The RV Nerd” Winters of Bish’s RV and Matt Foxcroft of Matt’s RV Reviews and Liquified RV Tank Treatment, and Alliance RV staff – including Martin as well as VP Marketing Joe Mehl, VP Sales Jeremiah Dumka and GM Ab Saleh. The dunk tank was a fundraiser hosted by FamILY CARES, a nonprofit organization of Alliance owners that has supported various philanthropies and scholarships over the years.
The opening day culminated with a welcome reception and live entertainment, while today’s events are highlighted by a morning “state of the union” presentation by Martin and Alliance RV co-founders Coley and Ryan Brady.
Martin, speaking inside a 2026 Avenue fifth-wheel – part of a 2026 model year display that included Delta travel trailers Valor toy haulers, Paradigm fifth-wheels and a Benchmark destination trailer – said the rally is always a highlight for the entire Alliance team. In fact, he added, about 90 Alliance workers are on hand this week to provide complimentary service work for rally participants.
“We have four pickleball courts, which is new for this year” Martin said. “We’re going to have a pickleball tournament, cornhole tournament, we have potluck dinners, we have catered in dinners from MISSION Barbecue and Nelson’s and – also new this year – we have casino night Thursday night, which should be a blast if you’ve never done that.
“It’s just a great way to get everybody together and it’s really hard to explain a rally atmosphere, but you got like-minded people and you create friends for life here, whether you’re an Alliance employee or other Allies out here enjoying the company,” he said, adding that the rally has grown tremendously in its six years. “We sold our first unit in January 0f 2020, and our first rally that summer we had 50 or 60 people. Fast forward to this year and we have 370 units and we’re coming up on about 800 people.”
Another change for this year is the main building previously used for meals and other large gatherings of rally-goers has given way to suppliers and other vendors. The fairgrounds recently completed an extensive renovation and expansion project for the Elkhart County Community Center (ECCC), which provided an additional 5,000 square feet of interior space, a second kitchen and set of restrooms. This increased the capacity of the building by 39.5% with banquet seating for up to 960 people.
One of the vendors participating in the Ally Rally is Jeret Burnett, who runs his company, Cool RV Everything as a full-time RVer who attends dozens of shows and rallies each year. He offers Wash Wax ALL products from Aero Cosmetics, RV Airflow, and RV A/C Silencers.
“The best part is it’s like going camping with your best friends, only you’re taking all of them with you,” Burnett said. “That’s why I love rallies so much. This year’s a slow year for me. I’m doing 24 rallies, but I don’t have to have a normal job. I get to go see my friends all over the country all year long.”
Martin picked up on that senitment, saying the rally atmosphere is a “vibe.”
“It’s just fun. We get to interact with our Allies, they get to interact with us. It’s just a fun week,” Martin said. “We’re not just a company. We’re trying to be a part of their lives. We love following our customers’ adventures, and this is just a great way to bring it all together and have a fun week together.”
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