MANDEVILLE, La. — Coast Technology announced it has been awarded the prestigious Planning and Buying Award in the New/Emerging/Experimental Media category for its innovative Curtis Trailer CTV campaign, created for Oregon-based Curtis Trailer Sales.
The Planning and Buying Awards recognize excellence in media strategy, innovation, and effectiveness. Coast Technology’s win places it alongside top-tier brands and agencies recognized this year — including, T-Mobile, Mediahub for Netflix, Starcom for Best Buy, and La-Z-Boy — showcasing the firm’s capability to compete and lead at the highest level in the media industry, the release continued.
The winning campaign exemplified Coast Technology’s strategic and data-driven approach to media planning, leveraging Connected TV (CTV) to maximize engagement, conversions, and ROI. By targeting high-impact morning news programming like Fox & Friends and Morning Joe, the campaign achieved 35% to 40% higher conversion rates compared to standard placements.
Engagement soared even higher during live sports content, where the campaign drove a 35.4% conversion rate, with select events reaching up to 42% audience engagement. Coast Technology’s optimization of budget distribution and multi-network exposure contributed to an 85% increase in conversions, underscoring the impact of smart, experimental media buying.
“We’re honored to receive the Planning and Buying Award,” said Rich DeLancey, CIO and co-founder of Coast Technology. “This recognition validates our commitment to results-driven strategy, advanced data integration, and fearless experimentation in emerging media spaces.”
View the full list of winners and finalists here: MediaPost’s Planning and Buying Awards 2025.
About Coast Technology
Coast Technology is a data-first media technology company redefining programmatic advertising and performance marketing. With deep expertise across digital platforms and a relentless focus on measurable outcomes, Coast helps brands maximize return on investment in today’s rapidly evolving media landscape.
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