IDS: Sealing Communication Gaps in RV Service, Parts Dept.

EDITORS NOTE: The following is courtesy of IDS, a leading Dealership Management Systems (DMS) provider.

When daily tasks pile up, communication can easily take a backseat—leaving both team members and customers out of the loop. However, maintaining clear and consistent communication isn’t just a best practice — it’s essential for staying competitive.

Customers expect regular updates on their service and parts orders—even if the update is that there’s no update. The worst thing for a customer is feeling forgotten. Consistent communication builds trust, enhances satisfaction, and helps prevent issues that arise from miscommunication during the repair cycle.

Communication Best Practices for Dealerships

To ensure a seamless customer experience, your team should follow these key communication practices:

  • Update at least once a week. Even if there’s no progress on a work order, let the customer know. No update is still an update.
  • Gather details upfront. Collect as much information as possible before the job starts to minimize surprises and set clear expectations.
  • Be transparent. If new issues arise mid-job, communicate openly and provide solutions.
  • Request feedback. Gather customer feedback after every job to improve service quality.

Automate and Standardize Communications

Maintaining a high level of communication takes effort, which is why leveraging your dealership management system (DMS) is crucial. With customizable text and email templates, you can automate key updates, streamline communication, and build stronger customer relationships.

Some communications that can be templated and/or automated include:

  • Alerts when an appointment has been created
  • Alerts when a work order has been created
  • Work order status updates
  • Parts order status updates
  • Requests for work order approvals
  • Pick up date notifications
  • Requests for customers to rate their experience

This flowchart by IDS illustrates how automation can create a more efficient and connected communication process between your Service and Parts departments and your customers: See the flowchart.

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RVIA Offers Wrap Up of Leadership Conference in Phoenix

PHOENIX, Ariz. – The 2025 Leadership Conference wrapped last week in Phoenix, and between record attendance, an abundance of networking and engaging presentations from a variety of people— the Conference was considered a resounding success, according to a report on the RV Industry Association (RVIA) News and Insights Page.

The conference featured keynote addresses and panels, impactful networking, and leadership development. The conference sessions and panels nurture talent, foster a deeper understanding of critical industry issues, and offer opportunities to connect with the next generation of leaders in the RV industry.

There was even a friendly putt-putt competition that involved donating food to a local food bank. Because networking that involves doing good is the best kind of networking!

The Leadership Conference also received positive coverage from RVBusiness, including:

  • Record Turnout Marks ‘Fantastic’ RV Industry Association Leadership Conference: The 2025 RVIA Leadership Conference in Phoenix drew record attendance, fostering crucial networking. President Kirby emphasized industry unity amidst challenges, citing joint board meetings with RVDA. Key sessions included David Epstein’s insights on diverse expertise, a CEO panel on leadership, and policy discussions moderated by RV Industry Association Vice President of Government Affairs Jason Rano.
    • Workshops covered market analysis by Bernd Loher of Germany and Stuart Lamont of Australia, and “Decoding the American RV Owner.” Attendees praised government affairs updates, while others highlighted the value of intimate networking and diverse speaker content, such as the horseback riding social event.
  • RV Industry Association Advocacy Efforts Paying Off Amid Partisan Politics: Given the current political climate, advocacy efforts on behalf of the RV industry can best be described as quiet discussions in the hallways – and that strategy is beginning to pay off, according to the men and women who lobby on behalf of the RV industry and the greater outdoor recreation arena. 
  • RV Industry Association Panel Discussion: RV Industry will ‘Survive & Thrive’. “Despite the challenging and uncertain times at the moment, the RV industry will “survive and thrive,” said Forest River CEO Doug Gaeddert. Moderated by Association President and CEO Craig Kirby, this panel covered a broad range of topics, including each panelist’s leadership style and the influences that shaped that style, their company’s culture, challenges facing the industry, and advice they would offer others.
  • Kropf, Pouliot, Lippert Honored with RV Leadership Awards: Now in its second year, the RVBusiness Leadership Awards look to recognize those companies and individuals that have excelled in providing exceptional contributions to the greater good of the RV industry. Trevor Kropf, Mary Pouliot, and Lippert Components Inc. were recognized for their outstanding contributions.

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Sierra Club Sues to Reinstate Fired NPS, Forest Workers

The Sierra Club on March 6 asked a federal court to reverse the firing of thousands of National Park Service and Forest Service workers, arguing in a suit it filed alongside a trio of other nonprofits that the government violated the Constitution when it dismissed them and other probationary federal employees last month, according to a report by Backpacker, a subsidiary of Outside.

Besides the Sierra Club, the other organizations behind the suit are the Union of Concerned Scientists, Organization of Chinese Americans, and Japanese American Citizens League. The suit names as defendants Elon Musk, his Department of Government Efficiency (DOGE), its administrator Amy Gleason, and the heads or acting heads of 16 different government agencies including the National Park Service, U.S. Forest Service, Bureau of Land Management, and Interior Department.

The complaint runs to more than 100 pages. Among other claims, it says that Musk violated the law by directing agencies to make cuts because he is not an elected or confirmed federal official, and that the group’s actions violated the separation of powers clause because only Congress has the authority to change or cancel federal appropriations.

Click here to read the full report by Backpacker.

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Trump’s 25% Tariffs on Steel, Aluminum Go into Effect

WASHINGTON — President Donald Trump officially increased tariffs on all steel and aluminum imports to 25% today (March 12), promising that the taxes would help create U.S. factory jobs at a time when his seesawing tariff threats are jolting the stock market and raising fears of an economic slowdown, according to an Associated Press report.

Trump removed all exemptions from his 2018 tariffs on the metals, in addition to increasing the tariffs on aluminum from 10%. His moves, based off a February directive, are part of a broader effort to disrupt and transform global commerce. The U.S. president has separate tariffs on Canada, Mexico and China, with plans to also tax imports from the European Union, Brazil and South Korea by charging “reciprocal” rates starting on April 2.

The EU announced its own countermeasures on Wednesday. European Commission President Ursula von der Leyen said that as the United States was “applying tariffs worth 28 billion dollars, we are responding with countermeasures worth 26 billion euros,” or about $28 billion. Those measures, which cover not just steel and aluminum products, but also textiles, home appliances and agricultural goods, are due to take effect on April 1.

Click here to read the full Associated Press report.

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Sun Outdoors Joins Harvest Hosts Campground Partners

VAIL, Colo. – Harvest Hosts and Sun Outdoors announce the addition of over 80 Sun Outdoors Campgrounds to the Harvest Hosts Map through Harvest Hosts’ Campground Partners Program. Harvest Hosts Members will receive 12% off their stay at participating Sun Outdoors campgrounds through this partnership, according to a release.

Known for offering outdoor vacations in amazing places, Sun Outdoors seeks to give campers a variety of vacations, by offering resort amenities, relaxation, and the opportunity to connect with nature. With its family of brands including Sun Outdoors, Sun Retreats, Sun Resorts & Residences, and Sun RV Communities, Sun Outdoors offers campers a variety of camping experiences.

Joel Holland
Joel Holland

“Bringing Sun Outdoors into the Campground Partners Program is exciting for us both,” said Joel Holland, CEO of Harvest Hosts. “Our goal is always to provide the best camping experiences and unbeatable value to our Members. The addition of Sun Outdoors Campgrounds expands our reach and enriches the value of our Campground Partners Program, giving our Members even more places to explore and enjoy.”

Harvest Hosts Members enjoy unlimited overnight stays at over 9,000 unique RV camping locations, including farms, wineries, breweries, attractions, and more. Now with the new Campground Partners Program, formerly known as CampersCard, Harvest Hosts Members and previous CampersCard members will access 1,500+ campground partners. This allows Members to find quality campgrounds directly within their Harvest Hosts map and gives them exclusive discounts and perks at each campground.

“We are committed to supporting local campgrounds and businesses, and this partnership helps drive more visitors to these wonderful campgrounds,” added Holland.

For more information about Harvest Hosts and to become a Member, please visit HarvestHosts.com. For more information about Sun Outdoors’ offerings, please visit sunoutdoors.com.

About Harvest Hosts

Harvest Hosts, the largest private RV camping network in North America, provides a complete group of offerings to streamline the road travel and camping experience. Its collection of companies includes the central Harvest Hosts product, a membership that offers unique overnight stays at wineries, breweries, distilleries, golf courses, museums, and other scenic small businesses; Boondockers Welcome, a community of RVers allowing guests to stay overnight on their property for free; Escapees RV Club, one of the largest and most established RV membership organizations, offering resources, education, and community for all RVers; CampScanner, an alert service to book sold-out campgrounds; and Brit Stops, a membership connecting motorhome tourists in the UK and Ireland with small businesses for overnight stays.

The company’s mission is to advance the technology and accessibility of the RVing and campground industry, making traveling while supporting national parks, local small businesses, and communities easier than ever.

To learn more, visit: www.harvesthosts.com, www.boondockerswelcome.com, www.campscanner.com, www.britstops.com, and www.escapees.com; download the Harvest Hosts app on iOS here: www.apps.apple.com and Android here: www.play.google.com.

About Sun Outdoors

Sun Outdoors is a leader in outdoor hospitality and is committed to its mission of offering guests exceptional and transformative outdoor experiences. With more than 170 resorts across the U.S. and Ontario, Canada, Sun Outdoors offers guests several ways to stay from RV sites and vacation rentals to tent camping and glamping, whether they stay for a weekend, a season, or even longer. Visit SunOutdoors.com to learn more and see all of their spring special offers!

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Indiana’s State RV Association Sets the Record Straight

EDITOR’S NOTE: Ron Breymier, executive director of the Indiana Manufactured Housing Association-Recreation Vehicle Indiana Council (IMHA-RVIC), issued the following statement to correct an inaccurate media report that incorrectly stated pending state legislation would ban RV sales on Sunday.

Ron Breymier

A point of clarification on the story titled “Indiana Legislature Discusses Bill Regulating RV Sales”.

The real story about SB 484 is that it creates the first RV Manufacturer/RV Dealer franchise agreement in Indiana law. It is designed specifically for the RV industry as our business model differs greatly from the auto industry and its franchise agreements. If successful, Indiana will become one of approximately 25 states with specific RV franchise agreements in statute. SB 484 is endorsed by the RV Industry Association (RVIA), RV Dealers Association (RVDA), and the RV Indiana Council.

The bill does not prohibit Sunday sales of RVs. Towable RVs have been and will continue to be sold on Sundays under Indiana law.

Existing Indiana law prohibits the sale of motorized vehicles, including motorized RVs, on Sunday, except when participating in an industry show with multiple dealers participating. That has always been the Indiana law.

SB 484 only clarifies how manufacturers and dealers can work together to determine which units can be represented at shows by the dealers when participating in Sunday RV industry Shows.

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Family RV Association Convention is Underway in Georgia

FRVA Vice President Bob Weithofer

PERRY, Ga. – With the debut of its new name, the Family RV Association (FRVA) – formerly Family Motor Coach Association (FMCA) – opened its 110th International Convention this week in Perry, Ga. The membership organization, which serves RV owners with a variety of services and benefits, announced the name and logo change amid efforts to appeal to a wider variety of RVers.

“While you won’t necessarily see the change yet here, we do hope to bring in a bigger variety of RVers moving forward. We have some exciting plans,” said Bob Weithofer, who is a vice president in the organization and was in charge of the convention.

The FRVA Convention runs from March 12-15 at Georgia National Fairgrounds and Expo Center in Perry, Georgia. The theme for this year’s Convention is Lafitte’s Lost Treasure and many attendees had their RVs decorated with pirate-themed items and a few were actually decked-out themselves.

The event features three days of seminars and workshops, vendors, nighttime activities and more. But what really attracts a lot of return visitors is the fellowship. The FRVA has a wide range of chapters that are intended to appeal to all sorts of RVers.

At today’s chapter fair, many of these chapters set up displays to share the focus of the various chapters in the FRVA. There are chapters for specific brands of RV, regional chapters, special-interest chapters and more. For those who can’t find something to appeal to them, the FRVA also encourages members to create a chapter. For example, the Golden Spike chapter is specifically about “rail fanning” via RV travel.

Speaking with a number of return visitors, it was the people you meet at these events that was the highlight for many participants. Several RVers noted that they had brought friends and a number of gatherings were seen among the 1,400 or so RVs spread across the fairgrounds on the first day.

A number of attendees donned pirate-themed attire.

In fact, there is a Facebook Group for the event which is where many find their fellow special-interest travelers. In the group were invitations from a number of RVers hoping to reconnect with friends and fellow travelers.

The organization started in 1963 by owners of converted buses who found a common interest and worked to further what they could accomplish together.

Since then, the FRVA has become an organization with tens of thousands of members. Among the many reasons to join are the discounts on tires, roadside assistance, online learning center, chapters and more.

So why the name change? Essentially, it was to grow the association’s membership. Previously, only motorized RV owners could join. But now the majority of RVs on the road are travel trailer and fifth-wheels, so several years ago the bylaws were changed to extend membership to towable RV owners.

Another shift is the change in how RVers consume information including favoring things like YouTube and other digital programs, which means fewer RVers have to wait for a gathering to learn what they need. Indeed, Facebook Group for specific brands, online videos from manufacturers and experts, and other resources that are immediately available have changed the way RVers get their information.

Further, with families and younger RVers being busy building careers, it has been an uphill battle to grow the FRVA, which has seen membership and attendance decline as of late.

Over 1,400 RVs gathered at the fairgrounds.

“There’s a plaque (on the fairgrounds) from when we had over 6,000 RVs here,” said Weithofer.

There is a desire by both decision makers within the organization and by many members to create more appeal to owners of towables and younger people in general. One example of that effort is by bringing in RVer TV with its own rolling display of RVs and aftermarket gadgets.

The FRVA does have an excellent web-based learning library and other programs that would benefit RVers of all ages. The challenge is telling the world that these are here as part of one’s membership.

Those who wish to learn more or join the FRVA can find additional details at frva.com. There are also day passes available if someone wishes to experience the Convention first-hand.

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LCI Industries Details Pricing of $400M Senior Notes Offer

ELKHART, Ind. – LCI Industries (NYSE: LCII), a leading supplier of engineered components to the recreation and transportation markets, priced $400.0 million in aggregate principal amount of 3.00% convertible senior notes due 2030 (the “Notes”) in a previously announced private placement (the “Offering”) to persons reasonably believed to be qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”).

In separate press release, LCI Industries announced it will participate in the 37th Annual Roth Conference from March 17-18. LCI Industries will participate in a fireside chat as well as engage in one-on-one meetings with institutional investors and analysts. The conference will be at the Laguna Cliffs Marriott Resort & Spa located in Dana Point, California.

In connection with the Offering, the company has granted the initial purchasers of the Notes an option to purchase, within a 13-day period from and including the date on which the Notes are first issued, up to an additional $60.0 million in aggregate principal amount of Notes (the “Option”). The sale of the Notes is expected to close on March 14, 2025, subject to customary closing conditions.

The Notes will be general unsecured, senior obligations of the company and will bear interest at a rate of 3.00% per year, payable semi-annually in arrears on March 1 and Sept. 1 of each year, beginning on Sept. 1, 2025. The Notes will mature on March 1, 2030, unless earlier converted, redeemed or repurchased in accordance with their terms prior to such date. Prior to the close of business on the business day immediately preceding Nov. 1, 2029, noteholders may convert their Notes at their option only upon the satisfaction of certain conditions and during certain periods. On or after Nov. 1, 2029 until the close of business on the second scheduled trading day immediately preceding the maturity date, noteholders may convert all or any portion of their Notes at any time.

The company will settle conversions by paying cash up to the aggregate principal amount of the Notes to be converted and paying or delivering, as the case may be, cash, shares of the company’s common stock or a combination of cash and shares of the company’s common stock, at its election, in respect of the remainder, if any, of its conversion obligation in excess of the aggregate principal amount of the Notes being converted, based on the then applicable conversion rate. Noteholders will have the right to require the company to repurchase for cash all or any portion of their Notes at 100% of their principal amount, plus any accrued and unpaid interest, upon the occurrence of certain fundamental changes.

The conversion rate will initially be 8.5745 shares of the Company’s common stock per $1,000 principal amount of Notes (equivalent to an initial conversion price of approximately $116.62 per share of the Company’s common stock). The initial conversion price of the Notes represents a premium of approximately 27.5% over the $91.47 per share closing price of the Company’s common stock on the New York Stock Exchange (“NYSE”) on March 11, 2025. The conversion rate will be subject to adjustment in some events but will not be adjusted for any accrued and unpaid interest. In addition, following certain corporate events that occur prior to the maturity date or if the company delivers a notice of optional redemption or a notice of cleanup redemption, the Company will, in certain circumstances, increase the conversion rate for a noteholder who elects to convert its Notes in connection with such a corporate event or to convert its Notes called (or deemed called) for “optional redemption” or called for “cleanup redemption” (as each such term is defined in the indenture that will govern the Notes), as the case may be.

The company estimates that the net proceeds from the Offering will be approximately $388.5 million (or approximately $447.0 million if the initial purchasers exercise the Option in full), after deducting the initial purchasers’ discount and the company’s estimated Offering expenses. The Company intends to use approximately $34.8 million of the net proceeds from the Offering to fund the cost of entering into the convertible note hedge transactions described below (after such cost is partially offset by the proceeds to the company from the sale of the warrants under the warrant transactions described below). The Company also expects to use the remaining net proceeds from the Offering, together with cash on hand (if necessary), to repurchase (i) $368.0 million aggregate principal amount of its outstanding 1.125% convertible senior notes due 2026 (the “2026 Notes”) for approximately $370.3 million in cash and (ii) approximately 0.3 million shares of the Company’s common stock for approximately $28.3 million in cash, in each case, as described below. If the initial purchasers exercise the Option, then the company expects to use a portion of the net proceeds from the sale of the additional Notes to fund the cost of entering into additional convertible note hedge transactions (after such cost is partially offset by the proceeds to the Company from the sale of the warrants under the additional warrant transactions). The Company expects to use the remaining net proceeds for general corporate purposes.

Concurrently with the pricing of the Notes in the Offering, the company entered into separate and individually negotiated transactions with certain noteholders of the 2026 Notes to repurchase for approximately $370.3 million in cash, $368.0 million aggregate principal amount of its 2026 Notes, on terms individually negotiated with each such noteholder of the 2026 Notes with or through one of the initial purchasers and/or its affiliate. Holders of the 2026 Notes that are repurchased as described above may enter into or unwind various derivatives with respect to the Company’s common stock (including entering into derivatives with one or more of the initial purchasers in this offering or their respective affiliates) and/or purchase or sell shares of the company’s common stock, which in the case of the 2026 Note repurchases, are expected to occur concurrently with or shortly after the pricing of the Notes.

In connection with the issuance of the 2026 Notes, the company entered into convertible note hedge transactions (the “Existing Convertible Note Hedge Transactions”) and warrant transactions (the “Existing Warrant Transactions,” and, together with the Existing Convertible Note Hedge Transactions, the “Existing Call Spread Transactions”) with certain financial institutions (the “Existing Option Counterparties”). In connection with the Company’s repurchases of its 2026 Notes, the Company entered into agreements with the Existing Option Counterparties to unwind a portion of: (i) the Existing Convertible Note Hedge Transactions in a notional amount corresponding to the principal amount of 2026 Notes repurchased and (ii) the Existing Warrant Transactions with respect to a number of shares of the Company’s common stock equal to the notional shares underlying the 2026 Notes repurchased. In connection with such terminations and the related unwinding of the existing hedge position of the Existing Option Counterparties, such Existing Option Counterparties and/or their respective affiliates may sell shares of the Company’s common stock in secondary market transactions and/or unwind various derivative transactions with respect to the Company’s common stock, which may have occurred concurrently with, or may occur shortly after, the pricing of the Notes. Repurchases of the 2026 Notes and any unwind of the Existing Call Spread Transactions described above, and the potential related market activities by noteholders of the Company’s 2026 Notes that are repurchased by the Company and the Existing Option Counterparties, as applicable, could increase (or reduce the size of any decrease in) or decrease (or reduce the size of any increase in) the market price of the Company’s common stock, which may affect the trading price of the Notes at that time and, to the extent effected concurrently with the pricing of the Notes, the initial conversion price of the Notes. The Company cannot predict the magnitude of such market activity or the overall effect it will have, or may have had, on the price of the Notes or the Company’s common stock.

In connection with the pricing of the Notes, the company entered into privately negotiated convertible note hedge transactions with one or more of the initial purchasers or affiliates thereof (the “Option Counterparties”). These transactions will cover, subject to customary anti-dilution adjustments, the number of shares of the company’s common stock that will initially underlie the Notes, and are expected generally to reduce the potential equity dilution, and/or offset any cash payments the Company is required to make in excess of the principal amount due, as the case may be, upon conversion of the Notes.

The company also entered into separate, privately negotiated warrant transactions with the Option Counterparties at a higher strike price relating to the same number of shares of the Company’s common stock, subject to customary anti-dilution adjustments, pursuant to which the Company will sell warrants to the Option Counterparties. The warrants could have a dilutive effect on the Company’s outstanding common stock and the Company’s earnings per share to the extent that the market price per share of the Company’s common stock exceeds the applicable strike price of those warrants. The strike price of the warrants will initially be $182.94 per share, which represents a premium of 100% over the per share closing price of the Company’s common stock on the NYSE on March 11, 2025, and is subject to certain adjustments under the terms of the warrant transactions.

If the initial purchasers exercise the Option, the company expects to enter into additional convertible note hedge transactions and additional warrant transactions with the Option Counterparties, which will initially cover the number of shares of the Company’s common stock that will initially underlie the additional Notes sold to the initial purchasers.

The company has been advised that in connection with establishing their initial hedges of the convertible note hedge and warrant transactions, the Option Counterparties and/or their respective affiliates expect to enter into various derivative transactions with respect to the Company’s common stock and/or purchase shares of the Company’s common stock concurrently with or shortly after the pricing of the Notes. This activity could have the effect of increasing (or reducing the size of any decrease in) the market price of the company’s common stock and/or the Notes at that time. The Option Counterparties and/or their respective affiliates may modify their hedge positions by entering into or unwinding various derivatives with respect to the Company’s common stock and/or purchasing or selling the company’s common stock or other securities of the Company in secondary market transactions following the pricing of the Notes and prior to the maturity of the Notes (and the Option Counterparties and/or their respective affiliates are likely to do so in connection with any conversion of the Notes or redemption or repurchase of the Notes).

The potential effect, if any, of these transactions and activities on the market price of the company’s common stock or the Notes will depend in part on market conditions and cannot be ascertained at this time, but any of these activities could adversely affect the value of the Company’s common stock, which could affect the ability of noteholders to convert the Notes, the value of the Notes and the amount of cash and the number of and value of the shares of the Company’s common stock, if any, noteholders would receive upon conversion of the Notes.

In addition, the company entered into transactions to repurchase approximately 0.3 million shares of the company’s common stock for approximately $28.3 million in cash in privately negotiated transactions effected with or through one of the initial purchasers and/or its affiliate concurrently with the pricing of the Offering, at a purchase price per share of the company’s common stock equal to the closing price per share of the company’s common stock on the NYSE on March 11, 2025, which was $91.47. These share repurchases could increase, or reduce the size of any decrease in, the market price of the Company’s common stock or the Notes, resulting in a higher effective conversion price for the Notes.

This press release is not an offer to repurchase the 2026 Notes or any shares of the company’s common stock and the Offering of the Notes is not contingent upon the 2026 Notes repurchases or the share repurchases described above.

The offer and sale of the Notes and the shares of the company’s common stock, if any, issuable upon conversion of the Notes have not been registered under the Securities Act or any state securities laws, and the Notes and such shares may not be offered or sold absent registration or an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state laws.

This press release does not constitute an offer to sell or a solicitation of an offer to buy the securities described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification thereof under the securities laws of such jurisdiction. Any offers of the Notes will be made only by means of a private offering memorandum. The Notes being offered have not been approved or disapproved by any regulatory authority, nor has any such authority passed upon the accuracy or adequacy of the applicable private offering memorandum.

About LCI Industries

LCI Industries (NYSE: LCII), through its Lippert subsidiary, is a global leader in supplying engineered components to the outdoor recreation and transportation markets. We believe our innovative culture, advanced manufacturing capabilities, and dedication to enhancing the customer experience have established Lippert as a reliable partner for both OEM and aftermarket customers.

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Atlas Trailer Coach Partners with Airxcel’s MCD Innovations

Atlas Trailer Coach, a prominent warehouse distributor of parts and accessories to the RV industry throughout Canada, announced it has entered into a partnership agreement with MCD Innovations, an Airxcel brand and leading manufacturer of roller shades for recreational vehicles based in McKinney, Texas. With four strategically placed warehouses in Alberta, British Columbia, Ontario and Quebec, Atlas Trailer Coach is well-positioned to improve the distribution of MCD products across Canada, according to a release from the Calgary-based distributor.

“Atlas currently represents several divisions of Airxcel through our four Canadian locations, including Coleman-Mach, Dicor, lnVision, Maxxair, Suburban and now MCD,” said Art Tischer of Atlas Trailer Coach. “To Improve technical support, MCD has also been added to our industry­ leading RV Partfinder program. Our goal with this partnership is to improve customer service levels for MCD in Canada and we look forward to working together.”

Bill Harrington, technical services manager of MCD Innovations, added, “We saw a great opportunity to partner with Atlas Trailer Coach to provide our products to the customers in Atlas’ dealer network across Canada. Atlas has the customer service and network needed to support our customers in Canada.”

This partnership not only increases access to MCD’s high-quality parts and accessories for Canadian RV owners, but also highlights Atlas’s dedication to providing outstanding service and cutting-edge solutions to its wide-ranging RV network.

About Atlas Trailer Coach

Atlas Trailer Coach Products is a national warehouse distributor of parts and accessories to the RV industry. Established in 1970, Atlas has four warehouses strategically located across Canada. Atlas is recognized as the RV industry leader in Canada, committed to excellent customer service and industry support.  AtlasTrailer.com

About MCD Innovations

MCD Innovations has pioneered the movement to modernize the style and performance of roller shades for RVs and motorhomes since 2003. All MCD shades are proudly made in the USA at the company’s state-of-the-art facility in McKinney, Texas.

About Airxcel, Inc.

Airxcel is the leading designer, manufacturer and distributor of the most critically functional products for the RV industry. Headquartered in Wichita, Kansas, the Airxcel family of brands includes 18 companies with 15 facilities across the U.S. and Europe.  Airxcel.com

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