Month: February 2025

WICHITA, Kan. – Sandy Jessop, Senior Vice President of Engineering & Operations at Coleman-Mach / Maxxair, divisions of Airxcel Inc., has been appointed to the Federal Reserve Bank of Kansas City’s Economic Advisory Council (EAC).

The EAC includes representatives of businesses and labor from across the Tenth Federal Reserve District and meets twice a year with the Federal Reserve Bank of Kansas City leadership to discuss the regional economy. Members of the council each serve three-year terms.

Jessop began her career with Coleman-Mach / Maxxair in 2016 as the Director of Materials, overseeing production control, purchasing, transportation, logistics, and warehousing. She was promoted to VP of Operations in January 2017 and has served in her current role since 2020.

“I am deeply honored to join the Federal Reserve’s Economic Advisory Council, representing the Midwest and the manufacturing industry,” said Jessop. “This opportunity allows me to bring the perspectives and challenges of businesses like Airxcel to the table, particularly as we navigate global uncertainties and policies that impact our operations. I look forward to contributing to meaningful discussions that shape economic policy and ensure the voice of our region’s industries is heard.”

More information about the Federal Reserve Bank of Kansas City’s advisory councils and boards of directors is available at http://kansascityfed.org/aboutus/leadership/

About Coleman-Mach: Since 1967, Coleman-Mach has been the preeminent manufacturer of air conditioners, heat pumps, thermostats and climate control accessories for the RV lifestyle. Located in Wichita, Kansas, Coleman-Mach is part of the Airxcel family of brands. Coleman-Mach.com 

About Maxxair: Maxxair branded vents are produced by RV Products, a division of Airxcel and are recognized as a leader in ventilation products worldwide. Maxxair.com 

About Airxcel, Inc.: Airxcel is a leading designer, manufacturer and distributor of the most critically functional products for the RV industry. Headquartered in Wichita, Kansas, the Airxcel family of brands includes 17 companies with 14 facilities across the U.S. and Europe. Airxcel.com 

The post Coleman-Mach’s Jessop Tapped by K.C. Federal Reserve first appeared on RVBusiness - Breaking RV Industry News.

TAMPA, Fla., — Lazydays Holdings, Inc. (NasdaqCM: GORV) announced Wednesday (Feb. 12) the closing of its previously announced rights offering, according to a release.

Pursuant to the terms of the Rights Offering, 34,334 shares of the common stock, par value $0.0001 per share (the “Common Stock”), were purchased pursuant to the exercise of basic subscription rights, and 1,548 additional shares of Common Stock were purchased pursuant to the over-subscription privilege. As sufficient shares of Common Stock were available after the expiration of the subscription period to satisfy all over-subscription privilege requests, the company honored all over-subscription privilege requests in full. In the aggregate, the company issued 35,882 shares of Common Stock at the subscription price of $1.03 per whole share of Common Stock at the closing of the Rights Offering on Feb. 12, 2025 (the “Closing”).

The company received approximately $36,958.46 in gross proceeds from the Rights Offering. As further described in the registration statement and prospectus for the Rights Offering, the Company expects to use the proceeds from the Rights Offering for working capital and general corporate purposes, including repayment of indebtedness.

Pursuant to the terms of the Rights Offering, the subscription rights (the “Rights”) that were not properly exercised by 5 p.m., Eastern Time, on Feb. 5, 2025 expired and became of no further force or effect. The Rights Offering is terminated with respect to shares not issued at the Closing.

The Rights Offering was made pursuant to the company’s registration statement on Form S-1 (File No. 333-283548), as amended, which was declared effective by the Securities and Exchange Commission (the “SEC”) on January 13, 2025. A final prospectus describing the terms of the Rights Offering was filed with the SEC on January 13, 2025.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the Rights, Common Stock or any other securities, nor will there be any offer, solicitation or sale of any of the Rights, Common Stock or any other securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or other jurisdiction.

About Lazydays

Lazydays has been a prominent player in the RV industry since our inception in 1976, earning a stellar reputation for delivering exceptional RV sales, service, and ownership experiences. Our commitment to excellence has led to enduring relationships with RVers and their families who rely on us for all of their RV needs.

The post Lazydays Holdings Announces Closing of Rights Offering first appeared on RVBusiness - Breaking RV Industry News.

Following up on its January communication regarding the mandatory reporting requirements for Forever Chemicals (PFAS) by importers, the RV Dealers Association (RVDA) of Canada announced in an email to its members that it has successfully secured an extension until July 29, 2025, to submit a consolidated report on behalf of Canadian RV dealerships.

This means that instead of individual dealers having to navigate complex reporting requirements, RVDA of Canada will submit a single report covering the import of recreational vehicles, parts, and accessories — ensuring compliance while reducing the administrative burden on our members, according to a release.

What you need to know

• Consolidated Reporting: The RVDA will submit a single report on behalf of its members, simplifying the reporting process.
• Data Collection and Analysis: The RVDA will be responsible for collecting, analyzing, and submitting the necessary data.
• Opt-Out Option: Dealerships can opt out of this consolidated reporting if they choose to submit their own reports directly to Environment and Climate Change Canada.

Next Steps

RVDA of Canada is working closely with U.S. manufacturers and suppliers to gather the necessary retroactive data.

Since this is a significant regulatory change, if you have any questions or require further clarification, please don’t hesitate to contact RVDA of Canada President Eleonore Hamm directly.

The post RVDA of Canada Gains Extension for Joint PFAS Reporting first appeared on RVBusiness - Breaking RV Industry News.

NAPPANEE, Ind. – inTech, a leader in the all-aluminum manufacturing space, is celebrating its 15th anniversary in business. Since its founding on Feb. 15, 2010, the company has grown from its humble beginnings in manufacturing all-aluminum fiber solutions to becoming an industry innovator, now offering a diverse range of products including motorsports trailers, industrial trailers, and a full lineup of RVs, according to a release.

As part of this milestone, inTech unveiled its 15-Year RV, the Aucta Sycamore, at the Florida RV SuperShow, earlier this year. The Sycamore is the company’s first bunk model and features a remarkable multi-space floorplan, complete with an office space that can be easily accessed by adjusting the bunk configuration—setting a new standard in RV design and versatility.

Adam Maxwell, founder and owner of inTech, envisioned the company as a way to push the boundaries of aluminum manufacturing. Over the years, he has built a talented team of skilled craftsmen, engineers, and professionals who have continually embraced innovation, transforming inTech into a renowned name in the trailer and RV industries.

“It’s amazing that it has been 15 years,” said Maxwell. “It seems like only yesterday we were sitting on boxes in a small office next to a railroad track in Nappanee. Now, we are proud to employ hundreds of hardworking craftsmen, an incredibly talented in-house engineering team, and a group of professionals who make working a delight. I feel very blessed and thankful.”

As inTech reflects on its journey from a small start-up to a leader in its field, the company remains focused on future growth. The anniversary is being marked with a small celebration for employees, but the excitement doesn’t stop there. Several new products are already in development, and the next 15 years are sure to bring even more groundbreaking innovations to the market.

“We’re just getting started,” Maxwell added. “The future is bright, and I’m excited for what’s to come. We have an amazing team, and the best is yet to be written in the inTech story.”

For more information about inTech and its products, please visit www.intech.com.

The post inTech Celebrates 15 Years of Innovation and Growth first appeared on RVBusiness - Breaking RV Industry News.

“RVing in New England,” the weekly Facebook Live show hosted by Bob Zagami and John DiPietro of the New England RV Dealers Association (NERVDA), this week chronicle’s DiPietro’s current RV trip to Florida.””

“Once again John has fired up his RV and headed for the Sunshine State and some relief from a nasty winter in the Northeast.  Join us tonight as John tells us stories and shows us a few videos from the trip to Florida,” notes a release from the show. “He is there now and taking in the Daytona 500 on Sunday, while visiting friends in his shorts and t-shirts. 

“You know he has to stop at the first Buc-ee’s, which is usually in South Carolina.  Along the way John and Maribeth have been staying at some great Spacious Skies Campgrounds and Harvest Hosts locations. We can also throw in a few winter stories from our fans still back there in New England. 

“Something that is not discussed that often is the great condition of his motorhome – a lesson for all RVers on taking care of your precious investment and it will take care of you. He has some incredible memories of traveling in his Winnebago Navion on the Mercedes-Benz chassis.  He’ll be happy to answer your questions on how you preserve the beauty and maintenance to make your own memories in your RV. 

Have you taken your RV to Florida?  Share your stories with our fans. 

It’s a big state and winter escape for many RVers throughout the Northeast once the snow starts to fall.

Tonight’s show airs at 7 p.m. ET.

The post ‘RVing in New England’ Chronicles DiPietro’s Trip to Florida first appeared on RVBusiness - Breaking RV Industry News.

MIAMI, Fla. – The introduction of the groundbreaking DG3 Gyrostabilizer marks Dometic’s entry into the rapidly growing vessel stabilizer market. Leveraging its industry-leading engineering technology and seamless ecosystem, Dometic transforms the way boats stay steady amid waves and wakes, delivering a smooth, safe, and seasick-free ride for all.

Outdoor and marine tech solutions leader Dometic today introduced its revolutionary gyrostabilizer DG3, designed to elevate the boating experience with its cutting-edge technology. This innovation not only enhances the ride for seasoned boaters but also opens up the market to those who have previously avoided boating due to motion sickness.

The DG3 leverages Dometic’s proven technologies and advanced manufacturing expertise, seamlessly integrated with Dometic’s extensive portfolio of world-class steering systems. This innovative system elevates vessel ride and roll control to a completely new level.

As the first in a planned series of advanced gyrostabilizers, the DG3 marks Dometic’s entry into a new market, expanding its offerings into the rapidly growing vessel stabilizer sector. This move supports Dometic’s continued growth in the marine industry.

The marine stabilizer market is growing rapidly, with significant growth in the leisure boat sector. The DG3 is specifically designed for the 35- to 41-foot boat market, serving as the first model in this new series.

What is a vessel stabilizer?

A vessel stabilizer is a device that helps minimize the rolling motion of a boat, ensuring a smoother sailing experience even in rough seas. It enhances passenger comfort, reduces motion sickness, and improves onboard security by maintaining stability in high waves or deep-water conditions.

Why Dometic DG3?

1. Groundbreaking spin up/down time

The DG3 reduces spin-up time by more than 65%, reaching full readiness in just 16 minutes, compared to the typical 50 minutes required by current systems in the market. No more long waits—just get ready to sail out.

The system’s downtime is equally impressive, fully lowering in just 20 minutes, a significant improvement over the eight or more hours (15X faster) required by current systems.

This means the DG3 minimizes energy consumption and allowing boaters to continue their activities—whether boating or fishing—without needing to adjust their plans to accommodate stabilization setup or downtime.

2. Highly energy efficient

Dometic’s solution revolutionizes energy use in gyrostabilizers. The system introduces innovations in energy storage and recapture, enabling the battery to recharge efficiently. It also incorporates Dometic’s proprietary, industry-proven Inverted Roller Screw technology for true dynamic control and significantly improved roll reduction performance.

Featuring a slower-spinning flywheel, larger, more robust bearings, patent-pending inner race cooling, parallel path cooling, and a titanium heat exchanger, the DG3 is designed to stay cool and operate reliably. Overall, the DG3 reduces power consumption by an impressive 40% compared to competing solutions.

3. Fully electric

Unlike other systems with hydraulic technology, DG3’s Roller Screw technology provides actively controlled flywheel procession. Dometic’s proprietary all-electric procession actuator replaces hydraulic actuators that require fluid and are prone to troublesome leaks. The solution enhances long-term durability, minimizes required service and reduces total cost of ownership.

“We’re not just launching a new product, we’re taking Dometic into an important new category for the global boating business,” said Dometic Marine Segment President Eric Fetchko. “This introduction also exemplifies our ability to apply our revolutionary Inverted Roller Screw technology in new ways for the benefit of boaters worldwide. Response from our global boat building partners has been very positive, and we’re already at work on expanding our gyrostabilizer series,” added Fetchko. “We are excited about bringing this new technology to the marine market and exploring new ways we can integrate it with our other ride and control solutions in the future.”

Dometic has designed the DG3 as an easy “drop-in” replacement for other comparably sized systems available in the market today.  The DG3 fits within the same footprint and clearance specifications and features reversible mounting feet to address common challenges encountered by installers. To meet the needs of today’s boating market, Dometic’s DG3 is compatible with 12-, 24- and 48-volt house battery systems. 

The Dometic DG3 is available for boat manufacturers around the world and the first customer has just announced their new boats with the DG3 as an option at Miami International Boat Show 2025.

The post Dometic Introduces Gyrostabilizer DG3 in Marine Market first appeared on RVBusiness - Breaking RV Industry News.

MEDFORD, Ore. – Lithia & Driveway (NYSE: LAD), the world’s largest automotive dealership group whose holdings also include the six-location Airstream Adventures, today reported the highest fourth quarter revenue in company history and the first profitable year for Financing Operations, which includes Driveway Finance Corporation.

Fourth quarter 2024 revenue increased 20% to $9.2 billion from $7.7 billion in the fourth quarter of 2023.

Fourth quarter 2024 diluted earnings per share attributable to LAD was $8.12, a 5% increase from $7.74 per share reported in the fourth quarter of 2023. Fourth quarter 2024 adjusted diluted earnings per share attributable to LAD was $7.79, a 6% decrease compared to $8.32 per share in the same period of 2023. Insurance proceeds related to a business interruption claim, partially offset by foreign currency exchange losses, increased diluted earnings per share by $0.17.

Fourth quarter 2024 net income was $217 million, remained flat compared to net income of $216 million in the same period of 2023. Adjusted fourth quarter 2024 net income was $209 million, a 10% decrease compared to adjusted net income of $232 million for the same period of 2023.

As shown in the attached non-GAAP reconciliation tables, the 2024 fourth quarter adjusted results exclude a $0.33 per diluted share impact resulting from non-core items, including a net gain on the disposal of stores and tax attributes, partially offset by acquisition expenses. The 2023 fourth quarter adjusted results exclude a $0.58 per diluted share impact resulting from non-core items, including acquisitions expenses and a net loss on the disposal of stores, partially offset by insurance reserves.

Key Fourth Quarter 2024 Highlights:

• Total revenues increased 20% compared to fourth quarter 2023
• New retail units increased 7.4 % on a same-store basis
• Aftersales gross profit increased 4.5% on a same-store basis
• Driveway Finance Corporation (DFC) originated $501 million in loans, for a portfolio of $3.9 billion in average managed receivables, with net interest margin increasing to 4.7%
• Repurchased 0.9% of outstanding shares

“2024 marks another milestone year for Lithia & Driveway, with record-breaking fourth-quarter revenues, the first profitable year for Driveway Finance, and the continued maturity of foundational elements to our strategy.” said Bryan DeBoer, President and CEO. “Our focus on providing experiences that enhance customer loyalty, unlocking the full potential of our platform, and accelerating the growth of our unique ecosystem, positions us to deliver sustainable performance and best-in-class returns. We believe our omnichannel strategy, supported by a strong financial foundation, will allow us to drive continued growth in 2025 and beyond.”

Full year 2024 revenue increased 17% to a record $36.2 billion from $31.0 billion in 2023.

Full year 2024 diluted earnings per share attributable to LAD was $29.65, an 18% decrease from $36.29 per share reported in 2023. Full year 2024 adjusted diluted earnings per share attributable to LAD was $29.96, a 19% decrease from $36.94 per share reported in 2023. Equity method investment gains and foreign currency exchange losses had a positive net impact to our diluted earnings per share by $0.44. Full year 2024 net income attributable to LAD decreased 20% to $0.8 billion from $1.0 billion for 2023. Adjusted net income attributable to LAD decreased 20% to $0.8 billion for 2024 from $1.0 billion for 2023.

As shown in the attached non-GAAP reconciliation tables, the 2024 adjusted results exclude a $0.31 per diluted share net impact resulting from non-core items, including a premium paid for the redemption of the remaining non-controlling interest in Pfaff Automotive, acquisition expenses, and insurance reserves, offset by a net gain on disposal of stores and tax attributes. The 2023 adjusted results exclude a $0.65 per diluted share impact resulting from non-core items, including acquisition expenses, one-time contract buyout, and insurance reserves, offset by a net gain on disposal of stores.

Full Year-over-Year and 2024 Operating Highlights

• Record full year revenues of $36.2 billion, including $5.9 billion of acquired annual revenue
• Aftersales gross profit increased 4.7% on a same-store basis
• Financing operations first profitable year with income of $15.4 million, compared to a loss of $45.9 million in 2023
• Driveway Finance Corporation scaled portfolio to $3.7 billion in average managed receivables, and increased net interest margin by 135 basis points to 4.2%
• Repurchased $348 million of shares, 4.6% of shares outstanding

Corporate Development

In January 2025, LAD continued to expand its network in the Mid-Atlantic region with the acquisition of the Stohlman Subaru store in Sterling, Virginia. This addition will strengthen LAD’s brand offerings in the region’s market and increase our presence in this growing market. This acquisition adds expected annual revenue of $80 million.

Balance Sheet Update

LAD ended the fourth quarter with approximately $1.4 billion in cash and cash equivalents, marketable securities, and availability on our revolving lines of credit. In addition, unfinanced real estate could provide additional liquidity of approximately $0.3 billion.

Dividend Payment and Share Repurchases

The Board of Directors approved a dividend of $0.53 per share related to fourth quarter 2024 financial results. The dividend is expected to be paid on March 21, 2025 to shareholders of record on March 7, 2025.

During 2024, we repurchased approximately 1,230,000 shares at a weighted average price of $283. To date in 2025, we have repurchased approximately 43,000 shares at a weighed average price of $345. Under the current share repurchase authorization approximately $454.3 million remains available.

Fourth Quarter Earnings Conference Call and Updated Presentation

The fourth quarter 2024 conference call may be accessed at 10:00 a.m. ET today by telephone at 877-407-8029. An updated presentation highlighting the fourth quarter 2024 results has been added to our investor relations website. To listen live on our website or for replay, visit investors.lithiadriveway.com and click on quarterly earnings.

About Lithia & Driveway (LAD)

Lithia & Driveway (NYSE: LAD) is the largest global automotive retailer providing a wide array of products and services throughout the vehicle ownership lifecycle. Simple, convenient, and transparent experiences are offered through our comprehensive network of physical locations, e-commerce platforms, captive finance solutions, fleet management offerings, and other synergistic adjacencies. We deliver consistent, profitable growth in a massive and unconsolidated industry. Our highly diversified and competitively differentiated design provides us the flexibility and scale to pursue our vision to modernize personal transportation solutions wherever, whenever and however consumers desire.

The post Lithia & Driveway Reports Record Q4 Revenue of $9.2B first appeared on RVBusiness - Breaking RV Industry News.

LIBERTY LAKE, Wash. – RVSeal, a trusted leader in RV roof protection, announced its new ownership and an exciting opportunity for dealers and OEMs, according to a company release. For the first time ever, RapidsealSL, the industry’s longest-lasting self-leveling roof sealant, is now available for wholesale distribution and direct OEM integration.

Why RapidsealSL?

Engineered for exceptional adhesion and flexibility, RapidsealSL bonds seamlessly to TPO, EPDM, PVC, plastics, metals, Filon, paint, fiberglass, wood, rubber, and aluminum. Its unmatched durability ensures long-term resilience against extreme temperatures, harsh weather, and UV exposure — outperforming standard sealants on the market.

Benefits for OEMs & Dealers

•  Industry-Leading Longevity – Reduces maintenance claims and warranty issues
•  Superior Performance – Prevents roof leaks and extends roof life
•  Multi-Surface Bonding – One sealant for all major RV roof materials
•  Made in the USA – Designed, tested, and manufactured domestically

Engineered for exceptional adhesion and flexibility, RapidsealSL bonds seamlessly to TPO, EPDM, PVC, plastics, metals, Filon, paint, fiberglass, wood, rubber, and aluminum. Its unmatched durability ensures long-term resilience against extreme temperatures, harsh weather, and UV exposure — outperforming standard sealants on the market.

A New Chapter for RVSeal

“With new ownership and a renewed commitment, we are expanding access to RapidsealSL and making it easier for dealers and manufacturers to offer the best in roof protection,” said Bruno Peneluppi, owner of RVSeal.

RVSeal is actively seeking dealer partnerships and OEM collaborations. Whether you’re looking to enhance your RV product line or provide your customers with a longer-lasting, more reliable sealant, RapidsealSL is the ultimate solution.

For dealership and OEM partnership inquiries, contact:

Joe Erickson
National Sales Manager
RVSeal
(509) 508-1254
[email protected]
www.rvseal.com

The post RVSeal’s New Owners Offer RapidsealSL to Dealers, OEMs first appeared on RVBusiness - Breaking RV Industry News.

The RV Technical Institute’s (RVTI) gold standard curriculum trains technicians to perform advanced diagnostics, troubleshooting, and repairs on specific systems and components, according to a News & Insights report by the RV Industry Association (RVIA). 

Technicians who achieve the highest level of the curriculum, Level 4 Master Technician, are proficient in troubleshooting and repair of the 7 major systems and components within an RV (Propane, Electrical, Water, Appliances, Generators, Chassis, and Body).

One attendee who recently became a Level 4 Master Technician is Marvin Kennedy. Learn more below about his experience training with the RV Technical Institute:

What initially drew you to RVTI’s program?

RVing has been a passion of mine for most of my life. I’ve been traveling in RVs since I was a child, and as an adult, I’ve owned and repaired many RVs. However, I never pursued it as a career. Instead, I spent 20 years in the trucking industry, driving garbage trucks.

In 2021, I began hearing a lot about the technician shortage in the RV industry, and I had no idea how lucrative this field could be. In 2022, while researching what it would take to become a certified RV technician, I discovered the new RV Technical Institute program online. The program’s affordability and the support it received from the industry made it an easy decision for me to enroll.

During the course, what aspect(s) of RVTI’s training experience have been the most beneficial for you and why?

The hybrid format of the training allowed me to take my time and fully absorb the curriculum before coming to campus to demonstrate my newly acquired skills in the lab. Having knowledgeable instructors like Mike Anderson to guide me through the hands-on portion of the training was invaluable. His support helped solidify the theoretical knowledge I gained during the first 11 weeks of online learning.

Since completing the course, how has your RVTI training helped your career as an RV technician?

After completing the Level 1 and Level 2 certifications, I secured employment with a local RV repair shop that offers both onsite and mobile repairs. Simultaneously, I committed to expanding my knowledge through industry-supported training to meet the requirements for Levels 3 and 4. After dedicating over 250 hours to training through the RV Technical Institute and attending the various industry supplied training options, I achieved my Level 4 Master Certification.

This accomplishment has not only increased my earning potential but has also boosted my confidence in working on all types of RVs. I am excited about the future opportunities this training will open up for me in the RV industry.

If you are considering a career as an RV tech, the RV Technical Institute is the best investment you can make.

---

 If you or somebody you know is interested in a career in the RV industry, please visit the RV Technical Institute’s website or contact RVTI at [email protected].

The post Testimonial: RVTI Master Tech Details Training Experience first appeared on RVBusiness - Breaking RV Industry News.

WINKLER, Man. – ICON, a leader in premium RV parts, and Gambit Technologies, a trailblazer in AI-driven sponsorship innovation, have announced an innovative partnership with ARCA driver Amber Balcaen for the week of the 2025 Daytona 500, according to a press release. This partnership introduces the groundbreaking “Ask Amber” AI tool—a first-of-its-kind platform that blends cutting-edge technology with the excitement of motorsports, setting a new standard for fan engagement and customer interaction.

Innovation on Motorsport’s Biggest Stage

Launching on February 13th during Amber’s scheduled practice, AskAmber.io will debut as part of the excitement surrounding the iconic Daytona 500 weekend. Amber Balcaen will compete in the Daytona Hard Rock Bet 200 ARCA race on February 15th, giving fans an exciting new way to connect with her story while introducing a transformative AI-powered sponsorship experience. By integrating Amber Balcaen’s AI-powered personality into the fan experience, ICON and Gambit Technologies are breaking barriers in how brands connect with audiences.

“AskAmber.io isn’t just a tool—it’s a way to bring fans closer to the action and create meaningful interactions with RV owners, RV Dealers, and Race Fans,” said John Loewen, ICON Founder & CEO. “We’re thrilled to debut this innovation at such a meaningful event.”

Race Day Launch of the AskAmber.io RV Parts Tool

On February 13th, fans will gain access to Amber Balcaen through the “Ask Amber” tool, available atAskAmber.io. This unique platform allows users to:

• Access a personalized shopping experience onICONdirect.com, where RV owners, dealers, and repair professionals can easily find and purchase premium RV parts.
• Ask Amber questions about her racing career, journey to NASCAR, and experiences at the Daytona 500.
• Engage in real-time interactions, creating a deeper connection with their favorite driver and brand.

This campaign redefines the sponsorship model by showcasing how AI personalities can deliver entertainment, value, and a seamless customer experience.

Groundbreaking Fan Interaction, Meaningful business tool

“Ask-Amber is intended for more than fan interaction, it’s meant to be a reputable, useful tool for RV Parts customers, notably RV Dealers,” said John Loewen, ICON Founder & CEO. “The digital representation of Amber has been trained on all of our part details, making it easy for someone like an RV Parts professional to find the correct part for their application.”

Quotes from Key Partners

Amber Balcaen shared her enthusiasm about the initiative:
“I’m so excited to partner with ICON and Gambit Technologies to bring something groundbreaking to the Daytona 500. Fans will finally get a chance to connect with me in real time while also discovering a whole new way to shop for RV parts. This is the future of fan interaction!”

Pat Belliveau, Co-Founder of Gambit Technologies, said:
“At Gambit, we build AI personalities people actually want to talk to. Launching AskAmber at the Daytona 500 marks the beginning of a new era for sponsorships—where engagement, personalization, and innovation come together to deliver incredible value to fans and brands.”

About ICON

ICON is a leading manufacturer of premium RV parts, specializing in high-quality plastic components for RV owners, dealers, and manufacturers. ICON’s dedication to innovation and excellence has earned it a reputation as a trusted name in the RV industry.

About Gambit Technologies

Gambit Technologies specializes in creating AI solutions that connect technology with human interaction. By building AI personalities people love to engage with, Gambit transforms customer conversations and humanizes digital experiences.

As creators of AskEllyn, the world’s first AI companion for breast cancer support, Gambit has a proven track record of innovation. Their expertise spans caregiving, legal access, research, health support, media optimization, and customer engagement, creating tools that revolutionize how users interact with brands. Learn more atGambitco.io.

About Amber Balcaen

Amber Balcaen is a professional race car driver and rising star in motorsports. She made history as the first Canadian woman to win a NASCAR-sanctioned race in the United States and achieved a career-best 6th-place finish in the 2024 ARCA season.

For more information, visitICONdirect.com/racing orAskAmber.io.

The post ICON, Gambit Sponsoring Amber Balcaen for Daytona 500 first appeared on RVBusiness - Breaking RV Industry News.