Forest River’s No Boundaries Brand Embarks on Epic TV Journey

ELKHART, Ind. – No Boundaries travel trailers are set to embark on an epic adventure through the Last Frontier with Off-Road Travel TV. Known for their adventure-style towable RVs, No Boundaries pushes the limits with Off-Road Travel TV as they make their way along the West Coast.

Viewers can experience this 8,500-mile adventure from Southern California, through Canada and Alaska on MAVTV. There’s no shortage of adrenaline as Off-Road Travel TV crews complete their “Glaciers to Geysers Trek: A Tale of Fire and Ice.” See the team pan for gold, tackle the most popular mountain bike trails in North America, and hitch a ride on a helicopter to go dogsledding on an isolated glacier, all while towing their No Boundaries 16.6!

“Off-Road Travel TV aligns perfectly with our mission to inspire and empower outdoor enthusiasts,” said Forest River Group General Manager Kevin McArt. “No Boundaries models are designed for those who seek adventure while providing the comfort and functionality that is needed, and we’re proud to showcase this through the lens of such an esteemed program”.

The modified No Boundaries 16.6 Travel Trailer, towed behind a custom Ford Bronco Raptor, will visit half a dozen state and national parks across 13 episodes. Each episode will feature three separate segments and will include tech tips. Off-Road Travel TV was built by enthusiasts for enthusiasts and promises viewers incredible scenery, helpful tips and tricks, and a glimpse into No Boundaries’ 16.6 Travel Trailer.

Off-Road Travel TV is renowned for taking viewers on exhilarating journeys, exploring remote landscapes, and providing in-depth reviews of top-tier vehicles and equipment, including the No Boundaries 16.6 Travel Trailer. Forest River is thrilled to announce this partnership as it underscores our dedication to innovation, quality, and the spirit of adventure. Be sure to tune in January 12, at 9:30am ET on MA VTV and visit https://www.offroadtraveltv.com/ for more information.

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Thor Motor Coach to Display New Class A Motorhomes at Tampa

ELKHART, Ind. – Thor Motor Coach is gearing up to unveil its newest Class A motorhomes Jan. 15 to 19 at the highly anticipated 2025 Florida RV SuperShow at the Florida State Fairgrounds in Tampa, Fla., according to a press release

Showgoers can tour Thor Motor Coach motorhomes firsthand in the Midway area starting at 9 a.m. every day.

“Thor Motor Coach is going all out with an incredible display of over 70 units at the Tampa RV Show, ranging from camper vans and Class C RVs to luxurious Class A models and diesel motorhomes,” the release stated.

Highlights include the spacious spacious Windsport models.

“Take your family on an amazing road trip with the new 29L, 35G, 35J, and 35R floor plans. Built on a Ford® F-53 chassis, these Windsport Class A RVs feature a King-sized bed, a Dream Dinette, and a drop-down overhead bunk, which can all be used as extra sleeping areas. Relax, no matter where you go, knowing you don’t have to sacrifice space or comfort during your adventures,” according to the release.

“If you’re searching for a motorhome with more room to accommodate guests, the new Windsport® models are the perfect solution. The 35G, 35J, and 35R floor plans include a sofa bed, while the 29L model has a jack-knife sofa. If you like couches with footrests, pick the optional theater seats in the 29L layout instead of the standard jack-knife sofa, or choose the 35R floor plan, which comes with theater seats and a sofa bed,” the company stated.

“For those with large families, consider the 35J model with bunk beds. If bigger living areas are a priority, the 35R and 35G floor plans might be best. The 35R is exactly 36 feet long and has the most seating areas for passengers, while the 35G is the longest in this new lineup at 36 feet and 11 inches and features a rear shower and cozy electric fireplace. Both the 35R and 35G also have a spacious private bedroom with two closets—one closet is prepped for a stackable washer and dryer,” the release stated.

“Cooking is a breeze with the residential refrigerator, microwave oven, and large stainless-steel single-bowl sink in these Windsport® floor plans. Plus, the 29L, 35G, and 35J models include a pantry, perfect for storing snacks for your travels. For those who prefer to cook outdoors, the 29L and 35J models have an outside kitchen with a two-burner pull-out griddle. All new Windsport® layouts also have a power patio awning with LED lights and a 32-inch TV with a Bluetooth® sound bar and radio to camp in style,” according to the release

To purchase tickets and learn more, visit www.frvta.org/show/florida-rv-supershow/.

Information about Thor Motor Coach models can also be found on the company’s social media channels or by visiting www.thormotorcoach.com/motorhomes.

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Black Book: Wholesale RV Values Mixed as Weather Stays Cold

Black Book, which publishes a family of vehicle appraisal guides, has released the Black Book RV market commentary for December.

“The average values for Motorhomes and Towables sold at auction were mixed last month once again, but in the opposite direction of the prior month, with Towables dropping and Motorhomes increasing in value, although they were still below their level from two months ago.  We expect RV values to conform to their usual winter patterns before beginning to rise when Spring gets closer,” according to Eric Lawrence, principal automotive analyst, specialty vehicles.

“Taking a closer look at the markets, we see that the average selling price for Motorhomes was $62,412, which is up $8,169 (15.1%) from the previous month.  Towables came in at $18,286, down $776 (4.1%) from last month.  One year ago the average motorhome sold for $53,896 and the average towable brought $18,294,” Lawrence added.

Auction volume was up: motorhomes increased 4.6% while towables rose 8.4%. 

The average age of motorhomes was nine years old (2016) and towables was five (2020).

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Continued Uncertainty Keeping Dealerships from Breaking Out

TAMPA, Fla. – Performance Brokerage Services set a record with 94 transactions in 2024 helping dealers find buyers for their businesses.

But in recent months, those transactions have slowed and the values achieved have softened as well, according to Jesse Stopnitzky, director of Performance’s RV division.

“The financial statements that we review indicate 2024 may be even worse than 2023 in terms of profitability,” he said. “As such, we have a smaller buyer pool. Given the challenges surrounding the retail environment and the economy, many dealers are focusing on internal optimization as opposed to external growth.”

Stopnitzky, addressing an online audience during Wednesday’s State of the Buy-Sell Market webinar, said part of the holdup on any sort of recovery is a still looming sense of uncertainty.

Dealers realize the prices they benefited from during the pandemic are long gone and have found no sense in trying to predict or time the market to figure out the perfect time to sell.

National groups are still on the lookout for quality acquisitions that fit their long-term growth objectives. Performance is still conducting deals on what Stopnitzky calls “respectable levels” and regional groups are still looking for “tuck-in” deals that they can incorporate into their portfolios.

Although he said the company doesn’t typically deal in predictions, he expects a significant increase in buy-sell activity in the coming year.

Brad Stanek, a financial adviser with the Stanek-Haack Group at Morgan Stanley, urged dealers to take advantage of a better, but not outstanding, economy to grow.

“There should be some wind at our back as a small business owner. There should be some more friendlier tax policies, deregulation and maybe a few interest rate cuts are out there as well. Time will tell,” he said. “What I want you to keep in mind about the economy, at least in our opinion, it isn’t going to be there to bail out the dealership. You can’t expect that the economy alone is going to drive more buyers to your dealership and drive up your business in a remarkable way. It’s up to you to step in and take what is a reasonable but not great economy and turn that into a win through actions you take to grow your business and the value of the dealership. You control it, and I’ll take that any day of the week.”

Stopniztky cautioned dealers to have their team in place and to fully understand the value of their dealership before entering into any buy-sell discussions.

He said that over the past 30 years of history, the industry has not experienced the kind of uncertainty it has since just before the COVID outbreak up until now.

“Our evaluations help to determine which areas of the business underwent systemic and sustainable growth and which areas were attributable solely to COVID,” he said.

The third member of the panel, Raul Rodriguez, senior vice president of Blue Compass RV, told dealers his group is still looking to buy, but is being selective.

Blue Compass is one of the fastest growing dealership groups in the country.

“We’re very focused on quality and premium products,” said Rodriguez. “We’re very strategic in our process and how we think about acquisitions. It’s not just about adding dots across the country, it’s about adding businesses that fit from a market, brand, facilities, culture management perspective. It’s got to fit all of those criteria before we even get to a valuation discussion.”

Rodriguez said he could see Blue Compass doubling in size over the next three to five years on a prudent basis.

The dealership currently operates 100 stores in 33 states and Rodriguez said it has attempted to align itself with high-quality businesses that offer premium products.

Rodriguez also echoed Stanek’s take on the 2025 economic outlook.

“We don’t see a gargantuan leap coming this year, but we certainly expect some recovery,” he said. “I think that will lead to in general more transactions. But just having a realistic look at your sustainable earnings and when you will get there is a big part of the valuation discussion.”

Stanek urged dealers not to cut staff in order to secure a higher profit when selling their dealerships because less staff means less service and a decline in quality.

“You’ve got to make long-term decisions and act as if you were not going to sell even when you are committed to potentially going to market and selling,” he said.

Aged inventory arose as a major issue in deals that ended up not being consummated over the past year.

Stopnitky said in many cases potential buyers were not willing to take on the cost of the inventory.

“We strongly, daily, encourage clients to continue selling through their aged inventory, which everybody’s working on, and the unfavorable or used inventory,” he said. “This can become a serious point of contention between buyers and sellers. It can be a deal-breaker.”

Rodriguez said having a dealership’s “house in order”, including inventory and books and records, goes a long way toward clearing the way for a deal to be made.

“I can’t emphasize enough that if you don’t have your inventory in order there might not be a discount big enough to allow a transaction to work,” he said. “We’ve walked away from plenty where the focus of moving the level of aged inventory that was on hand was just too much of a distraction from running the business. I would say that as an industry we’re much, much better off than we were 12 to 18 months ago.”

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Slideshow: Ohio RV Supershow Officially Underway in Cleveland

CLEVELAND, Ohio – Amid cold temperatures, the Ohio RV Supershow, presented by Progressive, officially got underway Wednesday at the I-X Center in Cleveland. Featuring about 450 RVs on display from 10 northeast Ohio RV dealers as well as a host of campground and supplier exhibitors, the show runs through Sunday and is hosted by the Great Lakes Recreational Vehicle Association (GLRVA), a non-profit organization comprised of 11 RV Dealers in Northeast Ohio spanning throughout eight Northeast Ohio counties.

“This is the perfect time for RV enthusiasts to find great deals and discover new products,” said Amy Saffle, executive director of the Great Lakes RV Association. “With our newly expanded vendor area, consumers will have access to an incredible selection of gadgets, supplies, campgrounds and essential RV equipment. Don’t miss the exciting daily seminars/talks with Cleveland’s own legendary Jeff and Patti Kinzbach as they share fun tips and advice on their RV journeys across the country.”

Of course, the RV industry has its eyes set on key consumer shows over the next few months, looking for any sign the retail market is on its way to a rebound, with the Ohio RV Supershow among those events.

Jason Hershberger, a Forest River general manager overseeing the Wildcat and Cardinal fifth-wheel lines, said everyone is hoping the Ohio Supershow continues the momentum started at a few other shows, including the South Texas RV Supersale in San Antonio where he said the partnering dealership, Ron Hoover, doubled its sales expectations.

“We also had reps down in Greensboro, and they had an excellent show down there as well,” Hershberger told RVBusiness. “It’s really too early to tell here, but there’s high hopes for the Cleveland show this year. This gives us a chance to sit back and look at production levels for the spring, because this show, if it’s strong, usually the six or seven following weekends are all strong as well.”

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SSI: Retail Registrations See Slight Decrease in November 2024

GRAND RAPIDS, Mich. – There was a slight year-over-year decrease in the monthly retail registration data in November 2024, as recorded by Statistical Surveys Inc., the Grand Rapids, Mich.-based subsidiary of Trader Interactive that monitors retail and consumer data for the RV industry.

There were 19,854 retail registrations in November 2024, which is a 3.1% decrease compared to the 20,490 total in November 2023, according to Statistical Surveys Inc. Year to date, there were 338,760 retail registrations in 2024, which is an 7.6% decrease versus the 366,793 total for the same period in 2023.

For comparison, the RV Industry Association (RVIA) reported 23,573 wholesale shipments in November 2024 and 310,580 units shipped the first 11 months of 2024.

United States

Travel Trailers – 12,239 units in November 2024 (compared to 12,465 units in November 2023; a 1.8% year-over-year decrease). Market share leaders: Forest River Inc. (41.4%), THOR Industries Inc. (34.9%), Grand Design RV Co. (8.1%).

Fifth-Wheels – 3,694 (3,861; -4.3%). Market share leaders: THOR (37.1%), Forest River (40.1%), Grand Design (16.9%).

Camping Trailers – 166 (258; -35.7%). Market share leaders: Forest River (48.2%), Aliner (21.7%), Purple Line LLC (10.2%).

Park Models – 235 (196; +19.9%). Market share leaders: Skyline Champion (22.1%), Cavco Industries (28.9%), Kropf Mfg. Co. Inc. (10.6%).

Class A – 560 (624; -10.3%). Market share leaders: THOR (46.4%), Forest River (16.4%), REV Recreation group (15.7%).

Class C – 1,141 (1,152; -1.0%). Market share leaders: THOR (46.8%), Forest River (24.9%), Winnebago Motorized (11.9%).

Class B – 619 (726; -14.7%). Market share leaders: THOR (46.4%), Winnebago Motorized (20.7%), Forest River (10.8%).

Canada

Travel Trailers – 787 units in November 2024 (compared to 784 units in November 2023; a 0.4% year-over-year decrease). Market share leaders: THOR Industries Inc. (35.1%), Forest River Inc. (33.8%), Grand Design RV Co. (9.4%).

Fifth-Wheels – 191 (195; -2.1%). Market share leaders: THOR (40.3%), Grand Design (28.8%), Forest River (14.7%).

Camping Trailers – 17 (22; -22.7%). Market share leaders: Forest River (82.4%), Aliner, Purple Line LLC and MDC USA (5.9%).

Park Models – 1 (4; -75%). Market share leader: Woodland Park (100%).

Class A – 38 (31; +22.6%). Market share leaders: THOR (52.6%), Forest River (18.4%), Newmar Corp. (13.2%).

Class C – 53 (56; -5.4%). Market share leaders: Forest River (45.3%), THOR (30.2%), Winnebago Motorized (15.1%).

Class B – 42 (35; +20%). Market share leaders: THOR (54.8%), Pleasure Way Industries (23.8%), Winnebago Motorized (14.3%).

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‘RVing in New England’ Celebrating its Eighth Anniversary

RVing in New England,” the weekly Facebook Live show hosted by the New England RV Dealers Association (NERVDA), this week celebrates it’s eighth anniversary. In it’s weekly release previewing the show, hosts Bob DiPietro and John Zagami noted the following:

“It all started on Wednesday Feb. 14, 2018 when John and Bob took to the airwaves with a new Internet show that was created over drinks at the bar on a little white napkin.  John came to the industry as an experienced RVer after retiring from a career in radio advertising sales and some local television shows in Springfield and Worcester, Massachusetts.  Bob, also an experienced RVer, began writing, speaking and consulting in the RV industry in 1996, while building one of the most respected document conversion companies in the Northeast.  His RV hobby became his passion after leaving the corporate world in 2013.

“So here we are launching our eighth season of RVing in New England, the industry’s only LIVE online talk show.  We press a button at 7PM and again at 8PM ET and we have no idea what is going to come out of our mouths, or the guest(s) or our incredible fans – who are really the starts of the show.

In fact, we have no idea what we will talk about tonight.  It should be fun though, we took two weeks off to spend some quality time with our families.  A lot has happened in the last two weeks in the RV and Outdoor Hospitality industries.  So, between us and the fans, we will have plenty to talk about . . . we just don’t know what it will be!”

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OHI Touts ‘Best-in-Industry’ Music Licensing Rates for 2025

EDITOR’S NOTE: The following release was issued by OHI, the national association representing private campground owners.

At OHI, we understand the importance of providing our members with tangible benefits, and our music licensing program is no exception. Our team has negotiated discounts that substantially lower the regular rack card license rates, effectively easing the financial commitment for your park.

Beyond the financial advantages is an even more valuable proposition – when you choose to license through OHI, you shield your park from the inconvenience of unsolicited communications or unwarranted pressure from a PRO (performing rights organization) throughout the entirety of the licensed calendar year.  

Music licensing is an integral part of ensuring your business is legally covered under US Copyright Law. When it comes to music licensing, each PRO represents a different group of songwriters, composers, and publishers, so being licensed by all four PROs allows a business to be fully covered.  The OHI Music License Program covers all four PROs—ASCAP and BMI, SESAC and GMR.  

Why act now? Through OHI’s Music Licensing Program, members can save significantly on licensing costs while ensuring legal coverage for the use of copyrighted music at their businesses. Additionally, if you held a music license through OHI for 2024, accessing your 2025 invoice is easy. Simply log in to your OHI member portal and click ‘My Invoices’ to find your invoice and complete your payment. New to OHI’s discounted music licensing program and seeking coverage? Click here. 

“Music licensing doesn’t have to be complicated or costly,” said David Basler, OHI’s Chief Strategy Officer. “Our program simplifies the process while providing unmatched savings and peace of mind. We’re proud to offer our members a solution that supports their operations and protects their businesses.” 

To check pricing, read the FAQ or just to learn more about the OHI music licensing program visit ohi.org/Music.  

Got questions or need to make changes to your licensing coverage or site counts for 2025? Reach out to us by emailing us at [email protected] or give us a ring at 303-681- 0401. We’re happy to answer any questions you have, or just provide some really good music recommendations. 

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Coachmen RV’s Jerry Cole Retires After 30 Years in Industry

The RV industry thrives on passion and relationships and few have demonstrated these qualities better than Jerry Cole, who retired at the end of 2024 after more than 30 years in the business, according to a release.

Cole’s career reflects “dedication, resilience and the importance of building meaningful connections,” the release continued.

He began his career in March 1992 with Fleetwood Motor in Decatur, Ind. As the company’s first home-based outside sales rep trainee, Cole embraced an innovative sales model that soon gained traction across the industry. At 32, with two children and a third on the way, Cole sought stability in a growing industry. Fleetwood’s reputation and its alignment with the booming RV market made it a perfect fit.

After leaving Fleetwood in 1998, Cole worked in luxury RV bus retail with Featherlite, connecting with a variety of unique clients. In 1999, he joined Dutchmen, where he took on a challenging southeastern territory. Despite initial skepticism from dealers accustomed to frequent sales rep turnover, Cole’s determination and relationship-focused approach turned the territory into a top performer.

In 2010, Cole joined Coachmen Catalina, returning to familiar territory that once again needed revitalization. His efforts to rebuild the dealer network and strengthen relationships earned him the nickname “Jerry Catalina Cole.” Over the last decade, he consistently ranked as a top sales performer, reflecting his tireless work ethic and commitment.

Throughout his career, said Cole, he appreciated the support of mentors like Rich Florea, Steve Paul, John Babcock, and Michael Gaeddert. Reflecting on his journey, he credits his success to the teamwork and camaraderie of his colleagues.

“The best part is the people,” he said. “Things can go wrong, but it’s always an adventure to work together and make it right.”

Cole chose to remain in sales rather than pursue management, finding joy in direct connections with dealers and customers. His approach to work allowed him to build a successful career while staying present for his family.

As he begins his retirement, Cole faces a new challenge: battling a rare form of cancer. True to his nature, he approaches this fight with strength and grace, surrounded by the support of family, friends and former colleagues. Their encouragement is a testament to the lasting relationships he built throughout his career.

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RVDA’s New Help Desk & Solution Center Adds Text Line

FAIRFAX, Va. – The RV Dealers Association (RVDA) has added a text line to its new Help Desk & Solution Center, designed to provide a wide range of assistance to dealer members, according a release. The text line is: (227) 254-8890.  

The RVDA Help Desk & Solution Center provides support for a variety of topics such as:

  • RVDA member benefits/services
  • Manufacturer and supplier questions
  • Human resources
  • Compliance obligations
  • Insurance issues
  • Consumer dispute resolution
  • Industry/RV consumer data
  • Dealership operations

The program, administered by RVDA staff, will offer help and resources to assist RV dealers. In more complex business-related cases, the dealer inquiry will be forwarded to Better Vantage Point, RVDA’s endorsed Dispute and Risk Management provider, who will contact the dealer and provide customized, expert support of up to one hour at no charge to help resolve the inquiry.

Members can submit a request to the Help Desk & Solution Center using a confidential contact form using the four options listed below:

All submissions are confidential to RVDA staff and Better Vantage Point and will not be shared beyond those necessary to provide assistance. The RVDA Help Desk & Solution Center is a member-only service, and all dealer inquiries will be handled in accordance with RVDA’s commitment to supporting its members.

DISCLAIMERS
The RVDA Help Desk & Solution Center provides general business advice and guidance to RVDA members. This service is not a substitute for legal advice and is intended for informational purposes only. The information and assistance provided, whether by RVDA staff or by Better Vantage Point, LLC (BVP), is non-legal in nature. Dealers are encouraged to independently review any advice or suggestions provided and to consult with their own legal counsel or professional advisors as may be necessary.

Better Vantage Point, LLC, as an independent contractor, provides advice and recommendations that do not necessarily reflect the views or input of RVDA. RVDA expressly disclaims any liability for direct, indirect, incidental, or consequential damages that may arise from reliance on the advice or recommendations provided through the Help Desk & Solution Center. Dealers are solely responsible for decisions made based on the information or guidance provided.

About RVDA

RVDA is the national association representing RV dealers, service centers, and related businesses. RVDA works to promote the interests of its members by providing education, advocacy, and member services designed to foster a strong RV marketplace. For more information, click here.

About Better Vantage Point

Better Vantage Point delivers a robust governance, risk, and compliance program to protect and shelter dealership assets.  With 30+ years as a dealership owner, and almost 100 years in the family dealership business, Tom Kline and Better Vantage Point help great dealers excel even further by relentlessly uncovering exposures and then tirelessly safeguarding to prevent problems before they occur. Tom Kline, Lead Consultant & Founder, is also the author of the recently released book Tuck The Octopus: A Better Vantage Point For Dealership Risk And Compliance. For more information about Better Vantage Point, click here

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