Airxcel introduced its new Solace line of furniture at its 2024 New Product Showcase. Pictured here are Kyle Ramsey, left, and Brian Glick.
WICHITA, Kan. – Airxcel, Inc. announced the launch of two new brands – Solace and Forma – at its 11th Annual OEM New Product Showcase, held Oct. 16-17 in Elkhart, Ind.
Solace will initially offer a line of modular seating, furniture, and cushion dinettes for the RV market. Solace operates out of Wichita, Kan., with Kyle Ramsey leading the new company as Solace’s OEM Furniture Sales Manager.
Rob Leach, President of Coleman-Mach & Maxxair, said, “We are excited to unveil our new venture, Solace, spearheaded by seasoned industry expert Kyle Ramsey. This exciting new division will leverage our extensive expertise and innovative strategies that have propelled Maxxair and Coleman-Mach to success, marking a thrilling new chapter for our company.”
Forma will be Airxcel’s chassis component division introducing a comprehensive range of products, including electric and manual tongue jacks, a state-of-the-art hydraulic leveling system, stabilizer jacks, and various other essential chassis components. Operations will be strategically managed from Elkhart, Ind., under InVision, reinforcing Airxcel’s commitment to pushing innovation and strengthening partnerships in the RV industry.
Commenting on the launch of the two new brands, Anthony Wollschlager, president and CEO of Airxcel, stated, “This expansion underscores our company’s dedication to innovation and delivering superior products that enhance the RV experience. It reflects our team’s ambition to align our growth with customer demands and I’m excited to see how Solace and Forma will assist our family of brands in better serving our OEM partners.”
About Forma
Forma launched in 2024 as part of Airxcel’s family of brands, and operates out of Elkhart, IN. Forma specializes in a wide range of products related to RV chassis components, including innovative systems for lifting and leveling, as well as various essential stabilizing equipment. Learn more at www.FormaRVProducts.com.
About Solace
Solace, a proud member of the Airxcel family of brands since 2024 based in Wichita, KS, specializes in high-quality, innovative RV furniture designed to enhance the comfort and functionality of recreational vehicles. With a commitment to excellence and a passion for the RV lifestyle, Solace offers a range of products that combine durability, style, and practicality. Experience the excellence of Solace, where comfort meets the open road. Learn more at www.SolaceRVInteriors.com.
About Airxcel Inc.
Airxcel is the leading designer, manufacturer and distributor of the most critically functional products for the RV industry. Headquartered in Wichita, Kan., the Airxcel family of brands includes 18 companies with 15 facilities across the U.S. and Europe. Airxcel.com
WIXOM, Mich. – With an eye toward sustainable growth and the long-term health of the RV industry, General RV Center has increased its presence to seven Supercenters in Florida and soon-to-be 21 dealerships nationwide with the acquisition of Palm Beach RV, according to a release.
“The decisions we’re making for our company’s future are rooted in the commitment to ensure we are able to provide the premiere RV ownership experience for many years to come,” said General RV CEO Loren Baidas. “By strategically identifying opportunities for growth, we strengthen and exemplify that commitment to our customers, our employees and our communities.”
Located on Florida’s Gold Coast in West Palm Beach, the new location will offer sales, service and parts with room on its lot for more than 200 recreational vehicles including travel trailers and fifth wheels to camper vans and luxury motorhomes. The nearly 40 employees of Palm Beach RV now are part of not only the nation’s largest family-owned RV dealership, but also the largest in the state.
“With the shared values of quality service, sales and excellent customer experience, we are excited to join the General RV family,” said Keith Waits, general manager of Palm Beach RV. “Joining forces with General RV allows us to harness their extensive capabilities and experience, ensuring our loyal customers continue to enjoy the highest standard of products and assistance.”
With this addition, Florida is now home to more General RV locations than any other state with seven Supercenters in Ocala, Orange Park (near Jacksonville), Dover (near Tampa), Fort Myers, Winter Garden (near Orlando) and Fort Pierce (near Port St. Lucie).
General RV has 20 existing locations throughout Florida, Ohio, Illinois, Virginia, Pennsylvania, Utah, North Carolina and Michigan, where it was founded more than 60 years ago and is headquartered. That number will jump to 21 locations with the early 2025 opening of the company’s second dealership in Utah (to be located in South Weber, outside of Salt Lake City).
About General RV
Founded in Michigan in 1962, General RV Center is the nation’s premier RV dealer. The company currently operates full-service dealerships in Michigan, Illinois, Ohio, Virginia, Florida, Utah, Pennsylvania and North Carolina. Each location offers a large selection of RVs for sale, RV service facilities and retail RV parts and accessories. In 2023, General RV broke ground on a second location in Utah, scheduled to open in early 2025 bringing its nationwide network to 21 locations. Visit GeneralRV.com for more information.
Champion of Women (Individual) Winner Kelly Mosher of Forest River, center, with Susan Carpenter, left, and Tracy Anglemeyer. Leader of Tomorrow Winner Allani Munoz of Grand Design, center, with Carpenter and Anglemeyer.Attendees participate in the interactive presentation by the Moxie Institute.Forest River was well representedTrailblazer Award for Lifetime Achievement Winner Lori Severson of Severson and AssociatesChampion of Women (Company) Winner RV Trader was represented by Gillian Luce, center left, and Kristen O’Hara, center right.The crew from Winnebago Industries gathered for a photo
Capping off two days of education and networking, on Thursday, October 17, the RV Women’s Alliance Awards were presented in four categories: Trailblazer Award for Lifetime Achievement, Leader of Tomorrow Award, Champion of Women—Individual, and Champion of Women—Company. The winners were announced from an impressive list of award finalists.
“The RV Women’s Alliance is proud to honor the remarkable women and companies who are making a difference in our industry. By celebrating these champions, we’re building a brighter future where women can thrive,” says Monika Geraci, RV Women’s Alliance Board Member and Award Taskforce Lead. “Their leadership and dedication are an inspiration to us all.”
The night’s highest honor, the Trailblazer Award of Lifetime Achievement, was presented to Lori Severson, Owner of Severson and Associates.
“Lori’s impact extends far beyond her own achievements,” Geraci continues. “She’s not only reached incredible heights in her career but paved the way for countless women in the campground industry. That’s true leadership.”
Recognizing the impact she is already making on the industry through her efforts to create a positive impact beyond the workforce, Grand Design’s Analli Munoz was presented with the Leader of Tomorrow Award. Forest River’s Kelly Mosher took home the Champion of Women Award for an individual and RV Trader was recognized with the Champion of Women Award for a company. Both Mosher and RV Trader have made it a part of their daily efforts to elevate, educate, and promote women in the RV industry.
“These awards celebrate the remarkable women shaping the RV industry,” said RV Women’s Alliance President Susan Carpenter. “Congratulations to all 23 finalists, and especially to our winners, Lori, Kelly, Analli, and RV Trader, all who exemplify the strength and leadership of women in our community.”
A full description of the awards and the winners is below.
Trailblazer Award for Lifetime Achievement
The RV Women’s Alliance Trailblazer Award for Lifetime Achievement recognizes women who have made significant contributions to the RV industry’s advancement while also paving the way for other women to follow in her path. The RV Women’s Alliance’s highest honor, the Trailblazer Award for Lifetime Achievement is presented annually to an RV Women’s Alliance individual member.
Winner: Lori Severson, Severson and Associates
Lori, a driving force in the Wisconsin camping industry, wears multiple hats as the executive director of Wisconsin Association of Campground Owners (WACO), owner of Campground Owners Expo (COE), and a campground owner herself. She tirelessly advocates for industry members, working with legislators, vendors, and state departments to facilitate positive change. Lori’s dedication extends to empowering women in the field, offering guidance, referrals, and support to aspiring “girl bosses.” She fosters an environment for growth and success, shaping countless individuals into capable campground owners, managers, and businesswomen. Her contributions make her an invaluable asset to the industry.
Finalists:
Cammy Pierson, Curtis Trailers
Jennifer Zachary, Transport US
Lori Severson, Severson and Associates
Stacy Setty, Optronics INT
Leader of Tomorrow Award
The RV Women’s Alliance Leader of Tomorrow Award recognizes women who are making a big impact on the RV industry during the beginning stages of her career. The future of the RV industry depends on the cultivation of strong, creative, and hardworking women who will become tomorrow’s leaders in the RV industry. Recognizing the up and comers in the industry, the Leader of Tomorrow Award is presented annually to an RV Women’s Alliance individual member.
Winner: Analli Munoz, Grand Design RV
Analli is a dedicated and impactful leader who fosters an inclusive environment. She’s highly reliable and strategically focused on overall business success. Her bilingual skills greatly enhance workplace culture, enabling her to lead initiatives like Hispanic Heritage celebrations and facilitate understanding. Analli is also instrumental in employee well-being, overseeing a new clinic and collaborating with healthcare professionals to improve the physical work environment. As a member of the Women’s Inclusion Network leadership team, she actively supports women’s professional development and advocates for greater female representation in leadership. Analli’s ability to listen, problem-solve, and identify skill gaps makes her a valuable asset who consistently contributes to a positive and successful workplace.
Finalists:
Alicia Gewinner, General RV Center
Amelia Sheckler, Winnebago
Analli Munoz, Grand Design RV
April Clark, Alliance RV
Becky Sheats, Thetford
Lindsey Bradley, Grand Design
Stacey Curtis, General RV Center
Champion of Women Awards (Individual & Company)
The RV Women’s Alliance Champion of Women Awards recognize those who embody our mission to elevate, educate, and promote women in the RV industry. Recipients of the Champion of Women award have made it part of their daily efforts to make the RV industry a place where women thrive. Recognizing those making the biggest difference for women in the RV industry, the Champion of Women Award is awarded annually to both an individual and a company.
Individual Winner: Kelly Mosher, Forest River
Kelly is a driving force at Forest River, embodying the mission of elevating, educating, and promoting women in the RV industry. As the leader of the Customer Service Department, she has developed a successful training hub, providing vital resources to both new and seasoned employees. Her dedication to supporting and mentoring women, including advocating for leadership and educational opportunities, has made a profound impact on countless careers. Kelly’s unwavering commitment to growth and inclusivity has earned her the respect and admiration of her colleagues, making her an inspiring leader.
Finalists:
Alissa Reyes, Thetford
Angie Biritz, Lippert
Ashley Hand, General RV Center
Jil Littlejohn Bostick, Winnebago Industries
Kelly Mosher, Forest River Inc.
Laura Dobbs, General RV Center
Renee Jones, THOR Industries
Company Winner:RV Trader
RV Trader actively champions women in the RV industry through various initiatives. The company provides educational resources and insights into the growing demographic of female RVers, including safety tips and travel advice tailored to women. RV Trader’s leadership includes diverse female executives who play key roles in shaping industry strategies and serving as role models. By offering targeted content and promoting female stories through various media, RV Trader addresses the unique needs of women RVers and champions inclusivity within the industry.
Finalists:
Broadmoor RV Superstore
Byerly RV
Century Chemical
Grand Design RV
RV Trader
About the RV Women’s Alliance
Founded in 2019, the RV Women’s Alliance purpose is to elevate, educate, and promote women in the RV industry, making the RV industry a place where women thrive. Open to anyone in the RV industry who supports our mission, the Alliance has more than 2,500 members from more than 500 companies. The Alliance is headquartered in Elkhart, Indiana, with leadership based across the United States and Canada. Learn more at www.rvwa.org.
CENTENNIAL, Colo. – The 2024 OHI Board of Directors election officially closed Monday, Oct. 7, and OHI announces the eight newly elected members of its Board of Directors. They are:
Rafael Correa – Chief Financial Officer, Blue Water
Lisa Courtney – Director of Operations, Camp Jellystone
Mike Gurevich – Campground Owner, Cherry Hill Park
Ashley Migliaccio – Assistant Operations Manager, Hidden Acres Family Campground
Sam Mueller – Owner, Forest Haven RV Park
Cathy Reinard – Owner, Gilboa KOA
Glen Williamson – CEO, Two Creeks Campground
“This election marks a significant achievement for OHI,” said Paul Bambei, president and CEO of OHI. “In the past, ARVC struggled with low voter engagement, compounded by uncontested elections and confusing geographic barriers. Historically, our turnout fell short of the average 3% for trade associations. This year, however, we saw a remarkable increase in voter participation, reaching 7% in our first contested, at-large election—double the national average! With this positive momentum, we are confident that participation will continue to grow year after year.”
These newly elected Board members will be sworn in Nov. 6, at the annual membership meeting at the Outdoor Hospitality Conference & Expo (OHCE) in Oklahoma City, Okla.
If you would like to register for OHCE (Nov. 4-6, 2024), visit ohi.org/ohce.
EDITOR’S NOTE: Now in its 14th year, the RVBusiness Top 50 program celebrates those North American RV dealerships that, in the eyes of an esteemed panel of independent judges, best exemplifies dealer excellence in customer and community service. Winning dealers will be recognized during a presentation Nov. 13 during the RV Dealers Convention/Expo at Paris Las Vegas.
Brown & Brown Insurance has deep roots in the RV industry and a long history of giving back to worthy organizations, perhaps most notably the RV Dealers Association.
In May, the company made a $26,666 contribution for 2024 to the RVDA Mike Molino RV Learning Center. The pledge fulfills Brown & Brown’s pledge of $200,000 for the RV Learning Center.
Mike Neal
“The RV Learning Center continues to prove its incredible value as a source of training and education for the nation’s dealership fixed-ops personnel and we consider our contributions to be a good investment in the future of the industry,” says Michael Neal, president of Brown & Brown Dealer Services.
Brown & Brown’s parent company, Brown & Brown Inc., is the sixth-largest independent insurance brokerage in the nation and provides risk management solutions to help protect what its customers value most. The company has more than 16,000 teammates and more than 500 locations worldwide.
Brown and Brown is always looking to introduce new products for RV dealers and end customers. At last year’s RVDA Convention & Expo, the company introduced its first roof service contract, called Roof Pro, which it touts as the industry’s first service contract designed to cover RV roofs. The service contract is the result of an exclusive partnership between Brown & Brown and supplier Alpha Systems. The contract has a five-year term with a $100 deductible and a $10,000 limited liability limit.
To support its dealer partners, Brown & Brown hosts an annual F&I school for all of its dealers, at no cost to those dealers. In 2023, the company hosted a three-day school for the first time, which enabled 23 presentations from vendors, lenders and Brown & Brown employees.
What’s more, not only does Brown & Brown offer in-house F&I training, but it also offers compliance training for all of its dealers. The company says the majority of its agents have sat in the F&I seat themselves at one point in life and can truly relate to dealers and the process of a sale.
Brown & Brown is a proud sponsor of the RV Business Top 50 Dealer Awards program. “We value the relationship we have with all of our dealers, and truly support this program,” says Shawn Moran, president of RV F&I and Brown & Brown Dealer Services.
The outdoor market continues to face challenges, underperforming compared to the broader U.S. economy despite slight growth in sales. Over the past year (August 2023 to July 2024), the outdoor market saw a modest 1% increase in total dollars sold, reaching $28.3 billion. However, units sold declined by 3.1%. This performance contrasts with the U.S. GDP, which grew by 1.4% in Q1 2024 and 3% in Q2 2024, highlighting the disconnect between the economy’s overall strength and the outdoor industry’s sluggish growth.
Our latest State of the Outdoor Market Report examines economic indicators, sales trends, consumer behavior, and evolving market opportunities. Key findings include:
1. Sales Trends:
While total sales in dollars grew slightly, unit sales declined, particularly in the Independent Outdoor Retail segment, which saw a 6.6% drop. Retail eCommerce sales were also down by 2.3%.
Footwear emerged as a bright spot, showing growth in both dollars and units sold, while apparel and equipment sales declined.
2. Economic Context:
Inflation rose by 2.5% from August 2023 to July 2024, but increased wages (+3.5%) and stable employment have allowed consumers to maintain buying power. Despite this, consumers are prioritizing spending on essentials, which has affected discretionary purchases in the outdoor sector.
3. Consumer Behavior and Motivation:
The outdoor participant base grew by 4.1%, with 175.8 million Americans now engaging in outdoor activities. However, the core group of frequent outdoor enthusiasts has shrunk.
A shift in motivations is evident, with more consumers engaging in outdoor activities for mental health and wellness rather than physical fitness or skill development. Wealthier, older individuals are particularly likely to use the outdoors as a coping mechanism, contributing to a rise in casual outdoor products like backyard games and insulated drinkware.
4. Market Opportunities:
Despite declines in traditional outdoor gear sales, there are opportunities for growth in casual outdoor products. Brands and retailers should focus on aligning their offerings with the changing motivations of outdoor consumers, particularly by catering to both casual participants and core outdoor enthusiasts.
Overall, while the outdoor market faces headwinds, understanding shifts in consumer motivations and adapting to these changes presents a pathway for future growth.
Stay Ahead with OIA’s Industry-Leading Research
To help our members better understand the markets and the people they serve, OIA sponsors and produces comprehensive research that offers expert insights into participation trends, market forces, and consumer behavior. With access to this data, you’ll gain a deeper understanding of the evolving outdoor market and how to meet the needs of today’s outdoor consumers.
Leverage our research to drive your strategy forward. Explore the latest reports and resources to ensure your brand is positioned for growth and success in this dynamic landscape.
From National Indoor RV Center: Angie Morell, national sales director for National Indoor RV Center (NIRVC), introduces you to the 2025 Class A Diesel Newmar Northern Star 3418. The 2025 Newmar Northern Star is built on the A 360-horsepower Freightliner XCR chassis that features a Cummins B Diesel Engine offers plenty of power for any adventure. It is powered by a 8.0 kW Cummins Onan Diesel Quiet Series Generator. At any NIRVC Design Center, you have the power to transform the 2025 Northern Star into your dream RV. Personalize it with your preferred interior decor, furniture layouts, and add-on options such as a stacked washer and dryer or a freezer in the pull-out exterior compartment. The 2025 Northern Star is not just a luxury RV, it’s a reflection of your unique style and preferences.
FAIRFAX, Va. – The National RV Dealers Association (RVDA) announces the extension of its agreement with PartnerShip, the association’s endorsed shipping partner, to offer exclusive FedEx discounts and freight savings for RVDA members.
This continued collaboration will help to streamline logistics at competitive prices for RVDA members, further supporting the growth and operational efficiency of both small and mid-sized RV dealerships.
Key benefits of the endorsed provider agreement include:
Exclusive Discounts: RVDA members will continue to enjoy substantial savings on FedEx shipping services including 45 percent off FedEx Express and 25 percent off FedEx Ground and Home Delivery services.
Tailored Solutions: RV Dealers can take advantage of customized shipping solutions, including LTL and truckload shipments that meet the unique needs of their dealerships.
Improved Logistics: Access to a nationwide network of highly respected carriers, as well as personalized service from industry experts to ensure timely and efficient deliveries.
“RVDA is committed to finding ways to support our members’ success, and our Endorsed Provider agreement with PartnerShip helps dealers manage increased shipping costs more effectively,” said RVDA President Phil Ingrassia. “Extending this collaboration ensures our members will continue to benefit from top-tier shipping services while enjoying greater convenience, making their operations smoother and more profitable.”
Erika Kempf, PartnerShip program manager added, “We are grateful to continue our Endorsed Provider status with RVDA and are dedicated to being a resource that will help RVDA members ship smarter, save money, and stay competitive. We look forward to the continued success of this program.”
RVDA members who want to take advantage of these exclusive shipping discounts, click here or contact Patrick Calpin at [email protected] or (703) 364-5528.
Aqua-Hot, an Airxcel brand, debuted two new product offerings at this year’s Airxcel New Product Showcase, which is Oct. 16-17 at the Peter Orthwein Pavilion on the RV/MH Hall of Fame campus in Elkhart, Ind.
The Wave40 is an innovative, patent-pending technology offering 34,000 BTUs and 10% more airflow than the Aqua-Hot Gen1, according to a company release. It ensures on-demand hot water and is suitable for high altitudes up to 15,000 feet. The system boasts intuitive controls, Wi-Fi connectivity, four heating fan speeds, ten air circulation fan speeds, and an automated timer to keep everyone comfortable and cozy during cooler weather. Additionally, the unit is open source and RVC ready for easy installation.
The Aqua-Hot Edge Tankless On Demand Water Heater provides an instant supply of hot water at a controlled temperature as set by the RV owner. The on-demand feature reduces energy consumption by only engaging the burners when hot water is needed, be it for a shower, cleaning dishes or for hosing off after a day at the beach. Sized to fit into existing standard 6-gallon water heater side-wall cutouts, the unit comes ready for setup with an included wall mount digital control center and is available in doored or doorless models.
Selma Salihagic, Aqua-Hot General Manager, said, “Our latest Aqua-Hot products offer RV builders cutting-edge heating and hot water solutions, ensuring ultimate comfort on the road. The Wave40 represents a massive jump in innovation compared to what exists in the market today and epitomizes Aqua-Hot’s commitment to innovation in luxury RV heating. With its patent-pending features and rating for usage up to 15,000 feet, customers can enjoy comfortable travel at any elevation in North America and Europe. Say goodbye to military showers!”
Salihagic continued, “We are also excited to announce the release of the Aqua-Hot Edge Tankless On Demand Water Heater. This state-of-the-art product includes a recirculating loop, guaranteeing that hot water is always available, providing an almost ‘instant hot’ experience. No more wasting precious on-board water while waiting for the spigot to heat up. At Aqua-Hot, we are committed to elevating the user experience and setting new standards in the industry. We believe this new product will significantly enhance comfort and convenience for our customers and OEM partners. We look forward to continuing to lead the way in providing superior heating solutions. Why settle for lukewarm when you can have Aqua-Hot?”
For more information on Aqua-Hot products debuted at the 2024 New Product Showcase, reach out to our business development team at [email protected].
About Aqua-Hot
Part of the Airxcel family of trusted companies, Aqua-Hot Heating Systems has manufactured innovative hydronic heating solutions for RVs since 1984. Highly adaptable to a wide variety of applications, its products run on diesel, gasoline, or propane fuels. AquaHot.com
About Airxcel, Inc.
Airxcel is the leading designer, manufacturer and distributor of the most critically functional products for the RV industry. Headquartered in Wichita, Kansas, the Airxcel family of brands includes 16 companies with 15 facilities across the U.S. and Europe. Airxcel.com
SASKATOON, Saskatchewan – Pleasure-Way Industries is a leading manufacturer of Class B motorhomes, while remaining a family-owned and operated business since the beginning of its journey in 1986. Pleasure-Way founder, Merv Rumpel, started this company on the foundation of an old-fashioned work ethic, pride in craftsmanship and a customer comes first approach to business. Dean Rumpel, Merv’s son, is now the current Pleasure-Way CEO and is proud to follow these same principles today, according to a release.
CEO, Dean Rumpel and Pleasure-Way founder, Merv Rumpel
In early July of 2024, Pleasure-Way scheduled the build of its 20,000 motorhome. “I still remember the day that I built the first one,” says Merv Rumpel, founder of Pleasure-Way. Merv was 54 years old when he completed the very first build of a Pleasure-Way Motorhome. Now, 38 years later, the company continues to follow the same practice of hand-crafted and custom-fit builds to achieve the high quality Pleasure-Way is known for. Merv is now 92 years old and, nearly four decades later, he proudly stands with his team celebrating an incredible company milestone.
“The cornerstone of any company is their people. We are fortunate to have great staff that take pride in their work, which results in a product we are all proud of,” says Dean Rumpel. Pleasure-Way Industries has always been Powered by People, prioritizing their staff because they recognize that their employees are their greatest asset. With a highly skilled team of over 200 people dedicated to attention to detail, and a commitment to quality, Pleasure-Way continues to lead the industry in Class B motorhome manufacturing today.
Pleasure-Way officials are thrilled to announce this incredible milestone in the company’s illustrious history. With pride, Dean, and his dedicated team at Pleasure-Way continue to work together to drive the outstanding quality and innovation of Class B motorhomes.
About Pleasure-Way Industries
Merv Rumpel founded Glenwood Trailer Sales in 1968, marking the beginning of his journey in the RV business. After 18 years, he recognized a gap in the market for high-quality Class B motorhomes. In 1986, Merv and his team crafted the first ten Pleasure-Way models in the back shop of the Glenwood Trailer Sales. Driven by a vision to create motorhomes built to withstand the test of time, Merv set out to prioritize quality in an industry that often overlooked it. Since then, Pleasure-Way has consistently focused on quality, establishing itself as one of the most trusted names in the RV industry.
