Priority One ‘Relaxation Station’ Set for FR’s Open House Expo

Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, will debut its Relaxation Station experience at the Forest River Dealer Expo, Sept. 23-26, which runs concurrent with the Elkhart RV Open House.

The Priority One Relaxation Station is a tropical oasis designed for dealers to find 15 minutes of relaxation during the Elkhart RV Dealer Open House event. At the Relaxation Station, dealers can schedule a complimentary massage with a trained massage therapist or stop in for a first-come-first-serve experience in a zero-gravity therapeutic massage chair.  

“We’re excited to provide a place for dealers to unplug during a demanding week,” said Nicole Armstrong, vice president of corporate initiatives. “Our last Relaxation Station was a smashing success – full capacity the entire week – so we knew we had to bring it to Elkhart.” 

The first Relaxation Station debuted at the Marine Retailers Association of America (MRAA) Dealer Week in December 2023. Over 300 people visited the Relaxation Station in three days. 

To visit the Priority One Relaxation Station, head inside the building at the Forest River Expo, located just past the bar on the left. To reserve a 15-minute complimentary appointment with a massage therapist today, visit p1fs.com/relax

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