RVIA Reports Louisville Preregistration is Up 15%

The Recreation Vehicle Industry Association (RVIA) is reporting strong preregistration numbers for the organization’s signature National RV Trade Show, scheduled to run Nov. 27-30 at the Kentucky Exposition Center in Louisville. Liz Crawford, RVIA senior vice president of trade shows and events, told RVBUSINESS.com that the overall preregistration is up significantly compared to this same time last […]

Guest Blog: SEO, Social Media Mix Yields Results

Editor’s Note: The following blog is authored by Lauren Labunsky, public relations manager for Dealer Spike, a company that provides websites as well as a suite of online advertising solutions designed to help dealers increase sales and service profitability. There are several online tools outside of your website that can help your RV dealership thrive. Even […]

Level 5 Intros Apollo Platform at RVDA Con/Expo

Level 5 Advertising, a leading data-driven marketing agency for RV, marine and powersport retailers, announced its exclusive integration with the Apollo Technology Platform. According to a press release, Level 5 is unveil the newest technology during this week’s RV Dealers International Convention & Expo in Las Vegas. The Apollo Technology Platform was developed by Level 5’s parent company, Team Velocity Marketing®, […]

Heartland Adds Comfort, Innovation to Landmark

Heartland Recreational RV LLC continues to align its flagship Landmark fifth-wheel with current consumer trends and innovations in the marketplace as the 2018 Landmark 365 is designed to keep pace with a growing full-timer segment. “We truly honed in on the bedroom for model change this year,” says Andy Wesdorp, general manager for Heartland’s Landmark 365 and Road Warrior […]

Gulf Stream Sees Strong Response for New Capri

Gulf Stream Coach Inc. is reporting strong dealer response from the launch of its Capri lightweight travel trailer at September’s Elkhart RV Open House. According to a press release, the new Capri is available in 20- to 27-foot lengths and features an art-deco teal metal exterior. “Dealers at the Open House told us they see significant […]

‘RV Media Library’ Rolling Out at RVDA Con/Expo

The RV Video Library will transition to The RV Media Library during this week’s RV Dealers International Convention/Expo. Since its introduction last spring, the RV Video Library has been adopted by over 50 dealerships in the U.S. and Canada, according to a press release. The library now contains over 6,000 short RV floorplan walkthroughs, including production […]

Innovation Expert Gutsche to Keynote Outlook ’18

The Recreation Vehicle Industry Association (RVIA) announced New York Times best-selling author and award-winning innovation expert Jeremy Gutsche as the keynote speaker during Outlook 2018. According to a press release, the annual event, held at 7 a.m. on Nov. 28 at the Kentucky Exposition Center in Louisville, is attended by over 1,000 RV manufacturers, dealers and […]