Winnebago Coach Lines Aiming at Younger RVer

These aren’t your grandparents’ RVs. The Des Moines Tribune reported that Iowa-based Winnebago Industries recently rolled out a trio of new motorhome models aimed at shaking up the camping industry.  The new RVs, which range from value-minded to high-end luxury products, represent a bold departure from the norm for the brand. But they’re not necessarily unexpected, given CEO Michael Happe’s motivation […]