Winnebago Unites Towables with Minnie Badge

In move designed to leverage Winnebago Industries Inc.’s considerable brand recognition, the Forest City, Iowa-based manufacturer is building continuity into its towable division as it consolidates all lines under the newly formed Minnie badge. “In the past, other OEMs have distinguished their brands on an individual basis,” said Winnebago Towables Director of Marketing Mark Gerber, […]