Lemonis Plans to Rebrand Gander Mountain Chain

May 13, 2017May 13, 2017 by RVBusiness

The surviving Gander Mountain stores will get a new name, according Marcus Lemonis, president and CEO of Camping World Inc. The company recently acquired Gander Mountain in a bankruptcy auction. Lemonis tweeted his plans to rebrand the company as “Gander Outdoors” and will award $25,000 to a follower who creates a new logo. Lemonis tweets updates daily […]