Go RVing Rolls Out 2017 Media Marketing Plan

Editor’s note: The following story, reprinted with permission, was published in the Winter 2017 edition of RVIA Today. Guided by the recent go RVing Communications Planning Study conducted by Nielsen, the go RVing 2017 national advertising and promotion plan emphasizes outreach to Active Family Adventurers, Nature Lovers, and Kid-Free adult Adventurers. All three have one […]