Optronics Debuts New Merchandising Program

Optronics International, a supplier of heavy-duty LED vehicle lighting, announced the introduction of a new merchandising and in-store sales support program revealed to key distributors at Heavy Duty Aftermarket Week (HDAW) in Las Vegas. The program includes new packaging, retail displays, signage, posters, collateral literature and videos. According to a press release, Optronics used one-on-one […]