Companies focus on innovation as technology changes

(Feb. 26, 2016) -- Not every customer will be an early adapter, but if a company shows it’s an innovator, that sends a message. “People want to be a part of that new cutting-edge thing,” Vice President of sales at Keystone RV Jeff Runels said, even if that means perusing the sparkly new offering and, in the end, going with the tried and true.