Month: December 2015

Go RVing is heading into 2016 with a $16.5 million media plan that includes its traditional print and TV ad buys, while placing more emphasis on new digital media. RV Executive Today Online reported that the shift has been underway for several years but will reach new levels this year. “For the first time ever, […]

The employees of TerryTown RV Superstore, a 2016 RVBusiness Top 50 dealer located in Grand Rapids, Mich., presented company president and founder Tom Selvius with a restored 1984 Jayco “J” Series 2450 travel trailer as an early Christmas present. (To view an accompanying video scroll down the right side of the RVBUSINESS.com home page.) The […]

Elkhart, Ind., will always be known as the RV capital of the world, but some believe it can also carve out a regional reputation for health, wellness, fitness and sports. WNDU reported that with hard work and a lot of money from a Regional Cities grant, plans are in place to make the city with a […]

Widely seen as one of the industry’s marquee events, the 2016 Florida SuperShow is shaping up to take another run at bettering last year’s record event. The annual show is set to run Jan. 12-17 at the Florida State Fairgrounds in Tampa. With an attendance figure of 63,264, the 2015 SuperShow shattered the previous record […]

Americans are buying recreational vehicles at the fastest rate since before the last recession. Unfortunately for RV makers, many are hitting the road in smaller, less expensive models, according to a report by the Wall Street Journal. North American retail sales of RVs in the first nine months of 2015 surged 11% from a year […]

Lazydays RV is launching a companywide initiative that focuses on the equestrian market and the community of customers in the world of horses and horse competitions. According to a press release, this new project includes a major sponsorship of equestrian events, a team of equestrian-focused sales and service staff, plus a broad new lineup of horse […]

Capri Campers LLC, a small entry-level Texas truck camper manufacturer, is looking to expand into Idaho or Montana in 2016 to broaden its market. ”That is our plan right now, unless something changes,” said Pete D’Acosta, who purchased the 46-year-old company in Bluff Dale, Texas, in February 2014. ”The entry-level camper market has become a more […]

Winnebago Industries Inc. announced that Cory Nelson has joined the company in the position of assistant general counsel and secretary. Nelson received his bachelor’s in psychology from the University of Iowa in Iowa City, Iowa, and his Juris Doctor degree from Columbia Law School in New York, N.Y. Prior to joining Winnebago, Nelson worked at Sidley […]

Wilkins RV has upped its pledge amount to the RV Learning Center to $33,000, putting the Bath, N.Y., dealership into the highest category of giving, “Major Gifts.” RVDA Chairman Brian Wilkins is general manager of Wilkins RV. According to a press release, the Mike Molino RV Learning Center is a dealer’s leading resource for targeted […]

“Rollin’ On TV News” got this exclusive story on Winnebago Industries Inc.’s expansion plan to begin diesel production in Junction City, Ore. The company bought the old Country Coach Inc. facility and brand name, and will begin building certain Winnebago models later this year. Plans also call for reintroducing the Country Coach line within the next […]