KOA Issues Results of ‘Brand Positioning’ Study

On the eve of the Kampgrounds of America Inc. (KOA) Con/Expo, which runs Monday (Nov. 16) through Thursday in Daytona Beach, Fla., Senior Vice President of Marketing Toby O’Rourke shared the results of a study of KOA’s brand-positioning effort. KOA launched the concept three years ago, introducing the “KOA Journey,” “KOA Holiday” and “KOA Resort” […]