L.L.Bean’s Million Moment Mission nearly halfway to $1M goal

(June 12, 2012) -- Nearly 350,000 stories, ideas and photos of outdoor experiences have been shared as part of the Million Moment Mission, an initiative to encourage outdoor activity as a way to support the National Park Foundation. For every outdoor moment shared this year, L.L.Bean will donate a dollar - up to $1 million -- to NPF's "America's Best Idea" program.