Levinson to pen Unconventional Wisdom Works foreword
(May 30, 2012) -- The ‘father of guerrilla marketing’ and international bestselling author Jay Conrad Levinson, whose books have sold more than 21 million copies worldwide, will provide the foreword to Evanne Schmarder and Peter Pelland’s upcoming book Unconventional Wisdom Works: 25 Marketing Strategies to Build Your Outdoor Recreation Business Today.