Podcast 76: KOA’s Toby O’Rourke and Techno RV

(Nov. 19, 2015) -- The first guest is Toby O'Rourke, KOA's senior vice president of marketing. Widely credited for the successful performance of the franchise over the past four years, she talks about why demand for camping and outdoor experiences is on the rise. O'Rourke is the mastermind behind KOA's What's Behind the Yellow Sign campaign, and she talks about why it is so successful, and what's being done to improve that campaign in 2016. The second guests are relative newcomers to the RV industry. Eric and Tami Johnson acquired TechnoRV earlier this year, and they travel the country speaking at RV rallies, shows and other events to teach RV owners about technology that can improve their experience. They explain the secret of their success is not just selling the products, but actually showing RV owners how to use them -- a lesson that could benefit RV dealers.