Payback Time: Tips for getting customer referrals

(June 29, 2012) -- Is there a trick to getting customers to refer their friends and family to your dealership? Aside from bluntly asking them to tell their friends about you, there is. But I wouldn't consider it a trick. It's simply offering a superior customer experience. Providing good service won't do it. You must provide GREAT service. Give your customers an experience you know they wouldn't get from your local competitor and you'll begin seeing a growing number of new faces in your showroom.