KOA’s O’Rourke explains resiliency of RV, outdoor industries

(Nov. 16, 2018) -- KOA President Toby O'Rourke says the RV and outdoor hospitality industries have a bright future, and elaborates on how the RV industry plays into that long-term success. She offers evidence to deflect fears people may have following two consecutive months of RV shipment declines. She also explains why the guest experience is the most important thing driving revenue in the RV and outdoor hospitality industries. Technology is important, she notes, but it is the experience that keeps people using RVs and vising campgrounds.

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