Hilltop RV improves response rate with IDS CRM software

(Sept. 30, 2013) -- Hilltop implemented IDS CRM and immediately noticed benefits by growing its lead database directly from the everyday information collected in Astra, said Pearo. Being able to communicate with more contacts, combined with adding the new mobile app, allows the dealership to reach contacts quicker and more effectively anytime, anywhere, he explained.

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