Sobel video helps salespeople "de-can" their pitch

(Aug. 31, 2012) -- "The key to this principle of de-canning your presentation is that you must really learn and master your knowledge before you can hope to deliver the same message in different words without distorting or changing the message," said Sobel. "The challenge here is that so many salespeople want to change the message before they themselves really get it."

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